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Alan E

Series 65

Midvale, UT

West Ridge Advisors

Alan Erickson is a financial advisor at West Ridge Advisors with nine years of industry experience. He holds a Series 65 designation and has worked at West Ridge Advisors since 2017. In addition to his advisory role, Erickson is a CPA involved with Udall CPA Group, an accounting firm, where he has been active since 2012. West Ridge Advisors provides investment advisory and financial planning services to individuals, including high-net-worth clients, and retirement-plan sponsors. The firm employs a Modern Portfolio Theory-based, long-term investment approach with globally diversified, tax-efficient vehicles, managing approximately $268 million in assets across discretionary and nondiscretionary accounts.

Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning Divorce financial planning Founder/Business Owner Retired Executive
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Heather S

Series 66

Draper, UT

Coign Capital Advisors LLC

Heather Syrett is a Series 66-licensed financial advisor with Coign Capital Advisors LLC in Draper, UT, where she has worked since 2014. She has 23 years of industry experience. Coign Capital Advisors serves individuals, including high-net-worth clients, trusts, pension plans, and businesses with discretionary asset management, financial planning, and consulting. The firm employs a proprietary investment framework based on four model portfolios tailored to client risk tolerance and utilizes a mix of fundamental and technical analysis alongside access to alternative investments.

Options & derivatives strategies Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) General tax planning
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Steven W

Series 66

Midvale, UT

Everspire

Steven Wikstrom is a financial advisor with Everspire, holding a Series 66 designation and two years of industry experience. Prior to his advisory career, he worked at Boeing for 34 years before retiring in 2021. He is also involved with TomiPlan, a financial planning company to which he refers business and receives referral fees. Everspire is an SEC-registered advisory firm with 13 advisors managing approximately $181 million in discretionary assets. The firm serves individuals, families, businesses, charitable organizations, and retirement plans, offering wealth management, portfolio management, and financial planning services through a dedicated advisor model and a goals-based, liability-driven approach.

Private / alternative investments
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Kyle A

Series 65

Cottonwood Heights, UT

M2 Financial LLC

Kyle Adams is a Series 65-licensed financial advisor at M2 Financial LLC with two years of industry experience. Prior to joining M2 Financial, he worked at Fusion Healthcare Staffing and Genwealth Advisory Group among other firms. Outside of his advisory work, he manages a separate LLC called DUMP EM OUT LLC. M2 Financial LLC provides discretionary portfolio management and fee-based financial planning services to individuals, including high-net-worth clients, and charitable organizations. The firm utilizes documented investment policies and employs fundamental and quantitative analysis, modern portfolio theory, and technical approaches, including options and derivatives strategies, to manage approximately $84.1 million in client assets.

Options & derivatives strategies Wealth management
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Murray P

Series 63, Series 65

Draper, UT

Navigate Private Wealth, LLC

Murray Peters is a financial advisor at Navigate Private Wealth, LLC with 26 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Navigate Private Wealth since 2017. Outside of his advisory work, he is the owner of NatureLens.com, a photography business, and serves as trustee for a family supplemental needs trust. Navigate Private Wealth is a team investment adviser serving individuals, trusts, pension plans, and business entities. The firm employs a quantitative and model-driven investment approach with regular portfolio reviews, offering a range of portfolio management and financial planning services.

Private / alternative investments
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Tricia E

Series 63, Series 65

Lehi, UT

Private Advisory

Tricia Eliason is a financial advisor at Private Advisory with 34 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Financial Engines Advisors L.L.C., EF Legacy Securities, LLC, and Edelman Financial Services LLC. Private Advisory provides personalized financial planning and ongoing investment management to individuals, trusts, estates, charitable organizations, and small businesses. The firm uses firm-generated model portfolios across multiple asset classes and employs a variety of instruments and strategies, including structured notes and derivatives, often managing assets on a discretionary basis.

Income planning Annuities Options & derivatives strategies Private / alternative investments
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Peter F

CFP®, Series 66, Series 65

South Jordan, UT

Ashworth Wealth, LLC

Peter Ferriello is a CFP® professional with 19 years of industry experience, currently serving as a Senior Wealth Advisor at Ashworth Wealth, LLC. His prior experience includes roles at Royal Alliance Associates, INC. and Fsc Securities Corp. He is also a board member of the nonprofit organization Schools to End Poverty and leads a mindfulness app development venture as CEO of The Meru. Ashworth Wealth serves individual and high-net-worth clients as well as employer retirement plan sponsors, providing comprehensive wealth management, financial planning, and retirement plan consulting through coordination with third-party money managers. The firm emphasizes structured asset allocation using passive index and ETF core positions, supplemented by selectively chosen active managers, and generally does not exercise discretionary trading authority over client accounts.

Passive / index investing Active portfolio management
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Brent C

Series 63, Series 65

Provo, UT

The Norden Group LLC

Brent Cochran is a financial advisor with The Norden Group LLC in Provo, UT, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. His prior roles include positions at TownSquare Capital, Crewe Advisors, Cambridge Investment Research Advisors, and First Western Advisors. In addition to his advisory work, he is an independent insurance agent selling fixed life insurance products and is involved in equipment leasing and real estate investment activities through KBC Ventures and KBC Good Deeds LLC. The Norden Group LLC provides investment advisory and financial planning services to individuals, charitable organizations, and businesses, managing approximately $1.97 billion in discretionary assets as of December 2025. The firm employs a broad investable universe and primarily implements client strategies through model portfolios, third-party sub-advisers, and a turnkey asset management platform.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
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Jeffrey S

Series 65

Salt Lake City, UT

Wealth Management CPAs, LLC

Jeffrey Sanchez is a financial advisor at Wealth Management CPAs, LLC with a Series 65 designation and one year of industry experience. He previously worked at Armanino, Cooper Savas LLC, KPMG, and EY. Wealth Management CPAs, LLC provides discretionary asset management and financial planning primarily to individual and high-net-worth clients, offering customized investment programs and coordinating related tax and insurance services through affiliated entities. The firm uses a range of analysis methods and strategies, conducts due diligence on sub-advisors, and maintains formal processes to manage conflicts of interest.

General tax planning Wealth management Retirement income strategy
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Mary B

Series 65

Pleasant Grove, UT

Ocean Path Advisors, LLC

Mary Belnap is a financial advisor at Ocean Path Advisors, LLC in Pleasant Grove, Utah, holding a Series 65 designation with one year of industry experience. Prior to joining Ocean Path Advisors, she worked at Mariner Independent and spent eight years at Utah State University. Ocean Path Advisors serves individuals, high-net-worth clients, charitable organizations, and business entities by providing ongoing portfolio management grounded in modern portfolio theory, emphasizing diversified, low-cost indexed investments alongside long-term trading and selective use of margin and options strategies. The firm manages a multi-hundred-million-dollar asset base with a distinct approach that includes discretionary trading authority and quarterly account reviews.

Options & derivatives strategies Passive / index investing
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David H

Series 63, Series 65

Draper, UT

DMK Advisor Group, Inc.

David Hogan is a financial advisor at DMK Advisor Group, Inc. with 38 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Securities Management & Research, Inc. and BFC Planning, Inc. Outside of advisory work, he has been involved in insurance sales through American National Insurance Company and owns an insurance agency, Hogan Insurance Services. DMK Advisor Group provides portfolio management and investment supervisory services to individuals, small businesses, trusts, corporations, and retirement plans. The firm offers both discretionary and non-discretionary account management using mutual funds and ETFs, with a combination of technical and fundamental analysis and operates as both a registered broker-dealer and investment adviser sponsoring wrap accounts.

Wealth management Active portfolio management
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Brigham B

Series 65

Lehi, UT

Driven Investments LLC

Brigham Ballard is a financial advisor with Driven Investments LLC in Lehi, UT, holding a Series 65 designation and three years of industry experience. His prior roles include positions at Northwestern Mutual and The Schrub Care Company. Driven Investments serves individual and high-net-worth clients with portfolio management and financial planning, utilizing a combination of mutual funds, ETFs, equities, fixed income, and structured notes. The firm applies modern portfolio theory, fundamental, and technical analysis, and manages model portfolios while partnering with third-party advisers and custodians.

Wealth management College savings (529s, UTMA, etc.) Debt management
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Adam L

Series 66

Midvale, UT

Everspire

Adam Lazaro is a financial advisor at Everspire with five years of industry experience. He holds a Series 66 designation and has worked with Everspire since 2021. Outside of financial advising, Lazaro is a First Officer pilot with United Airlines and participates in a referral arrangement with the financial planning company TomiPlan. Everspire provides investment advisory and wealth management services to individuals, families, trusts, charitable organizations, businesses, and retirement plans. The firm employs diversified portfolio strategies and integrates technology, including AI tools, while maintaining human oversight in client advice.

Private / alternative investments
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Matthew E

Series 65

South Jordan, UT

LPG Capital Management

Matthew Elson is a financial advisor at LPG Capital Management with six years of industry experience. He holds a Series 65 designation and has worked in communications management at Gold Cross Ambulance since 2019. Previously, he was employed by West Valley City for 24 years. Outside of advising, he serves as Director of Communications at Gold Cross Ambulance, managing the operations of their dispatch center. LPG Capital Management is a state-registered investment adviser managing approximately $99.7 million for about 311 clients through a five-advisor team. The firm provides discretionary portfolio management and written financial planning to individuals, high-net-worth clients, trusts, retirement plans, charitable organizations, and corporate entities using model-driven portfolios that combine fundamental and technical analysis.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Cash flow / budgeting Wealth management
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Myles O

Series 65

Sandy, UT

New Millennium Group

Myles Overstreet is a financial advisor with New Millennium Group holding a Series 65 designation and five years of industry experience. His work history includes multiple engagements with New Millennium Group as well as roles at Capital Wealth Advisors and Due Diligence. Outside of advisory services, he is licensed as an insurance agent offering life insurance products. New Millennium Group serves individual clients, employer-sponsored retirement plans, charitable organizations, and estates and trusts, managing approximately $257 million across 881 client relationships. The firm employs a three-level investment process focused on asset allocation, security selection, and risk constraints, utilizing tools like Riskalyze and offering a range of services including portfolio management, financial planning, and coordinated estate-document preparation.

General retirement planning Retirement income strategy Wealth management
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Sara J

Series 63, Series 65

Salt Lake City, UT

North Capital

Sara Judd is a financial advisor with North Capital in Salt Lake City, UT, holding Series 63 and Series 65 licenses and bringing 11 years of industry experience. She has been with North Capital Private Securities since 2014. Outside of her advisory role, Judd is involved in ballet choreography for the West Point Ballet Academy and the Salt Lake Ballet Cooperative, and she operates an online dance costume marketplace called TutuList. North Capital provides financial planning, investment management, and consulting services to individuals, high-net-worth families, family offices, and institutional clients. The firm employs an open-architecture investment approach using mutual funds, ETFs, ETNs, and separately managed accounts, supported by quantitative risk models and proprietary analytics.

Wealth management Private / alternative investments Retirement income strategy Business exit / sale strategy Tax-loss harvesting Founder/Business Owner Executive
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Scott S

Series 63, Series 65, Series 66

Salt Lake City, UT

North Capital

Scott Sams is a financial advisor with North Capital, holding Series 63, 65, and 66 licenses and over 22 years of industry experience. His prior roles include nearly two decades at Principal Asset Management and Principal Capital, as well as work with MLG Capital. North Capital provides financial planning, investment management, and consulting services to individuals, high-net-worth families, family offices, and institutional clients. The firm employs an open-architecture investment approach using mutual funds, ETFs, ETNs, and separately managed accounts, supported by quantitative risk models and proprietary analytics to construct diversified portfolios and manage tax efficiency.

Wealth management Private / alternative investments Retirement income strategy Business exit / sale strategy Tax-loss harvesting Founder/Business Owner Executive
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Merrit A

Series 65

Sandy, UT

Net Worth Advisory Group, LLC

Merrit Arnell is a financial advisor at Net Worth Advisory Group, LLC with 11 years of industry experience. He holds a Series 65 designation and has been with Net Worth Advisory Group since 2011. Net Worth Advisory Group serves individuals, including high-net-worth clients, retirement plans, trusts, estates, and business entities by offering financial planning, investment supervisory services, and referrals to third-party asset managers. The firm employs a process that starts with an in-depth financial profile and written plan, providing semi-annual account reviews and detailed performance reporting.

General estate planning guidance Charitable giving & philanthropy Retirement income strategy
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Zachary S

Series 65

Orem, UT

Peterson Wealth Advisors, LLC

Zachary Swenson is a financial advisor at Peterson Wealth Advisors, LLC in Orem, UT, holding a Series 65 designation with three years of industry experience. Prior to joining Peterson Wealth Advisors, he worked at Paragon Wealth Management and held roles at Amentum Government Services and Marriott Hotels. Peterson Wealth Advisors provides portfolio management and investment advice to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities, employing diversified portfolios with mutual funds, ETFs, and individual securities alongside both long- and short-term trading strategies.

Tax-loss harvesting Retired
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Garrett M

Series 65

Salt Lake City, UT

Physician Wealth Advisors, Inc.

Garrett Merrill is a Series 65-licensed advisor at Physician Wealth Advisors, Inc. in Salt Lake City, UT, with experience at the firm since 2021. His prior roles include positions at Sky Satellite and Trax Power Sports, as well as service with The Church of Jesus Christ of Latter-day Saints. Physician Wealth Advisors serves members of the Utah Medical Association and related entities, focusing on physician practices and associated plans. The firm offers discretionary investment management, financial planning, retirement-plan consulting, and access to private and alternative investments, emphasizing strategic asset allocation, diversification, and tax-aware portfolio management.

Private / alternative investments Tax-loss harvesting Doctor or Medical Professional Established Professionals
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