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Toi C

Mountain View, CA

AP Investment Management

Toi Cook is a financial advisor at AP Investment Management with one year of industry experience. Prior to joining the firm, Cook has held roles in media, including at KRON 4 News Station and The Cardinal Media Group. Outside of financial advising, Cook has been involved in media and sports-related ventures over the past several years. AP Investment Management serves individuals, trusts, estates, pension and profit-sharing plans, and business entities with asset management, comprehensive wealth management, financial planning, and retirement plan consulting. The firm provides discretionary portfolio management and consulting, using a variety of analytical methods and investment strategies tailored to clients’ objectives.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Nicholas W

Series 65

Los Altos, CA

Changing Parameters, LLC

Nicholas Winstead is a financial advisor at Changing Parameters, LLC in Los Altos, CA, holding a Series 65 designation with four years of industry experience. He has worked at Changing Parameters since 2021 and previously held roles at Edelman, among others. Changing Parameters, LLC provides discretionary tactical allocation and portfolio management services to individuals, pensions, trusts, charitable organizations, and corporations, as well as serving as investment adviser to an SEC-registered open-end investment company. The firm employs a model-based approach using price-trend, technical, quantitative, and momentum analysis to adjust allocations across equity, fixed income, and money market funds, and manages both separately managed accounts and an actively traded Fund that employs long and short positions, derivatives, and futures.

Active portfolio management Options & derivatives strategies Concentrated stock management
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William B

Series 65

Menlo Park, CA

BKB Financial Advisors, LLC

William Binder is a financial advisor with BKB Financial Advisors, LLC in Menlo Park, CA, holding a Series 65 designation and 20 years of industry experience. He has operated as a self-employed advisor since 2001. Outside of financial advising, he owns a consulting engineering sole proprietorship that provides product development, business development, engineering, and project management services, though he is currently not active in this business. BKB Financial Advisors provides customized financial planning and consulting to individuals and families across life stages, focusing on retirement planning, seniors, and clients facing major life events such as loss or divorce. The firm emphasizes client education and participation, offers hourly fee-based advice without managing or custodying assets, and provides specialized services including divorce financial planning and estate-document support.

Retirement income strategy Social Security optimization Medicare planning Charitable giving tax strategies Divorce financial planning Approaching retirement Retired Widow/Widower Young Families Divorced
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Mark T

CFP®, Series 63, Series 66

Palo Alto, CA

Mayfield Advisors, Inc.

Mark Torres is a CFP® professional with nine years of industry experience, currently serving as an advisor at Mayfield Advisors, Inc. in Palo Alto, CA. His prior experience includes roles at Morgan Stanley Private Bank and The Vanguard Group. Mayfield Advisors, Inc. provides discretionary investment management and financial planning services to individuals, trusts, estates, and small businesses, including high-net-worth clients. The firm emphasizes a diversified, buy-and-hold investment approach based on Modern Portfolio Theory and market efficiency, often utilizing passively managed mutual funds and ETFs.

Passive / index investing Real estate investing Tax-loss harvesting
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Shidi X

Series 65

Palo Alto, CA

Shepherd Investment Management

Shidi Xu is a financial advisor at Shepherd Investment Management with two years of industry experience. She holds a Series 65 designation and previously worked for BlackRock Investment Management, LLC for eight years. Xu is also the founder and managing partner of Shepherd Capital LLC, a non-operating entity. Shepherd Investment Management provides fee-based portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, corporations, and other entities. The firm follows a long-term, fundamental investment approach with a Growth-at-a-Reasonable-Price discipline, focusing on global technology and adjacent sectors, and manages portfolios with high-conviction allocations informed by proprietary research.

Active portfolio management Concentrated stock management
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Michael K

CFA®

Fremont, CA

Lahontan Capital LLC

Michael Kinstlick is a CFA® charterholder and an advisor at Lahontan Capital LLC with one year of industry experience. Prior to joining Lahontan Capital, he worked at JUST Capital and SASB (/IFRS). He is also involved with Coppersea Distilling, a business he has been part of since 2011. Lahontan Capital is a fee-only registered investment adviser serving individual and high net-worth investors with wealth management, discretionary portfolio management, and financial planning services. The firm combines passive and active investment vehicles and incorporates ESG considerations according to client preferences.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Guangming D

Series 65

Menlo Park, CA

Dai Advisors

Guangming Dai is a Series 65-licensed financial advisor with Dai Advisors, located in Menlo Park, CA, and has seven years of industry experience. He concurrently holds a position as a Senior Principal Research Scientist at Johnson & Johnson Vision, where he designs treatment algorithms for surgical products, a role unrelated to his advisory work. DAI Advisors provides asset and portfolio management and fiduciary consulting primarily for high-net-worth individuals, trusts, families, estates, and certain retirement plans, with a focus on alternative investments and limited public market exposure. The firm uses a combination of fundamental, technical, and cyclical analysis alongside proprietary DEG ratings in manager selection and due diligence, managing roughly $330 million in assets for about 285 clients.

Private / alternative investments Real estate investing Active portfolio management Options & derivatives strategies Executive
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Mark F

CFP®, Series 66

San Mateo, CA

Private Portfolios, Inc.

Mark Flowers is a CFP® and holds a Series 66 license with 16 years of industry experience. He has been with Private Portfolios, Inc. since 2012 and previously worked at Securities America, Inc. His other activities include leading regional divorce financial workshops and providing consulting services related to marital estate financial analysis. Private Portfolios, Inc. offers fee-based investment advisory and financial planning services to individuals, trusts, pension plans, and corporate entities, utilizing diversified portfolios with a focus on model asset allocation and discretionary management. The firm is noted for its participation in a wrap-fee Wealth Management Platform and its operation of educational workshops, including structured divorce financial workshops.

Divorce financial planning
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Laddi J

CFP®, Series 63

Santa Clara, CA

NRI Wealth Management, LLC

Laddi Jhuty is a CFP® professional with 16 years of industry experience, currently serving at NRI Wealth Management, LLC in Santa Clara, CA. He has been with the firm since 2012 and is also involved with NRI Life Insurance, LLC as an insurance agent. NRI Wealth Management provides investment advisory and financial planning services to individual and high-net-worth clients, as well as retirement plans. The firm offers discretionary portfolio management and ERISA 3(38) plan services, utilizing diversified strategies and regular portfolio monitoring.

Wealth management Retirement plans for business owners (SEP, solo 401k) General tax planning Tax-loss harvesting Founder/Business Owner Executive
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Thomas V

Series 63

San Jose, CA

Retirement Capital Strategies, Inc.

Thomas Vaughan is a financial advisor at Retirement Capital Strategies, Inc. in San Jose, CA, holding a Series 63 designation with 36 years of industry experience. He has been with Retirement Capital Strategies since 2016 and maintains an affiliation with LPL Financial LLC since 2015. Retirement Capital Strategies serves individual and high-net-worth clients, providing financial and retirement planning alongside discretionary investment management. The firm employs a passive, index-based approach using primarily ETFs across multiple risk levels and offers specialized services including management of variable annuity sub-accounts, 529 college-savings plans, and employer-sponsored retirement plan investments.

Retirement income strategy ESG / Sustainable investing Options & derivatives strategies College savings (529s, UTMA, etc.)
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David B

CFP®, Series 63, Series 65

La Honda, CA

Whitespace Financial, LLC

David Blackwood is a CFP® with 30 years of industry experience and is the sole advisor at Whitespace Financial, LLC. He has worked at Purshe Kaplan Sterling Investments and Whitespace Financial since 2009. Outside of his advisory work, he serves as an adjunct faculty member at De Anza College, is president of the San Francisco Council of the Navy League of the United States, and participates in several financial planning certification boards. Whitespace Financial manages approximately $52 million for individual and retirement-plan clients, offering asset management, 401(k) and pension consulting, and financial planning. The firm serves both high-net-worth and non-HNW clients, providing individualized portfolios that are reviewed quarterly and often managed on a non-discretionary basis.

Options & derivatives strategies Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy General estate planning guidance Executive Founder/Business Owner
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Ramon M

CFP®, Series 65

Menlo Park, CA

Galileo Planning Group, Inc.

Ramon Marquez is a Certified Financial Planner (CFP®) with 16 years of industry experience. He has been with Galileo Planning Group, Inc. since 2007. Galileo Planning Group, Inc. is an independent, fee-only advisory firm that provides comprehensive financial planning and investment counseling primarily to wealthy individuals, senior corporate executives, and high-income professionals. The firm focuses on non-discretionary, customized services including asset allocation, retirement, estate and tax planning, and evaluations of private and venture investments.

Wealth management Charitable giving & philanthropy Executive Financial Professional
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Jeffrey W

CFP®, Series 66

Palo Alto, CA

Red Crane Wealth Management, LLC

Jeffrey Wu is a CFP® and holds a Series 66 designation with 21 years of industry experience. He has been with Red Crane Wealth Management, LLC since 2016. Red Crane Wealth Management provides discretionary asset management, investment consulting, and standalone financial planning to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a mix of asset allocation, sector allocation, long- and short-term trading techniques, and derivative strategies, and sponsors both a wrap fee program and a private pooled investment fund.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner
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Easan A

Series 65

San Jose, CA

Retirement Capital Strategies, Inc.

Easan Arulanantham is a financial advisor at Retirement Capital Strategies, Inc. with six years of industry experience. He holds a Series 65 designation and has worked at Retirement Capital Strategies since 2020, following earlier roles at AcademyX and Innit. Retirement Capital Strategies provides financial and retirement planning along with discretionary investment management services to individuals and high-net-worth clients, as well as advisory services for employer-sponsored retirement plans, variable annuity sub-accounts, and 529 college-savings plans. The firm employs a predominantly passive, ETF-based approach with multiple customized model portfolios and uses tools such as MoneyGuidePro, RightCapital, Riskalyze, and iRebal for portfolio management and rebalancing.

Retirement income strategy ESG / Sustainable investing Options & derivatives strategies College savings (529s, UTMA, etc.)
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Melissa E

Series 63, Series 65

San Mateo, CA

Alexander Beard (USA) Inc.

Melissa Eugenio is a financial advisor at Alexander Beard (USA) Inc. with 25 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Alexander Beard since 2018, following prior roles including five years at ABD Retirement Services, Inc. Outside of her advisory work, she is a Bikram yoga instructor, teaching weekly classes at Being Yoga. Alexander Beard (USA) Inc. provides advisory services primarily to individuals and retirement plans, focusing on UK citizens or former UK residents living in the U.S. with UK-based pension accounts. The firm offers pension consulting, portfolio management, and financial planning, tailoring advice to client goals and working with pension trustees to facilitate pension transfers and flexible arrangements.

Retired
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Xianzhong Z

Series 63, Series 65

Fremont, CA

Five Stone Capital, LLC

Xianzhong Zhu is a financial advisor at Five Stone Capital, LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Ni Advisors Inc and Centaurus Financial, Inc. Zhu has been with Five Stone Capital for a total of 13 years across two separate periods. Five Stone Capital primarily serves as the general partner and investment adviser to a single pooled investment vehicle, the Five Stone Capital Fund, L.P. The firm employs fundamental stock analysis, manages portfolios on a discretionary basis, and provides regular performance reporting to investors.

Active portfolio management
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Zhijie Z

Series 65

Cupertino, CA

InsideOut Wealth Strategies, LLC

Zhijie Zhuang is a financial advisor at InsideOut Wealth Strategies, LLC with one year of industry experience. He holds a Series 65 credential and previously worked for three years at Greentech Renewables. InsideOut Wealth Strategies serves individuals, high-net-worth clients, trusts, estates, and small business entities with discretionary asset management and ERISA retirement-plan advisory services. The firm uses a multi-method investment approach incorporating decision analysis, cyclical analysis, fundamental and technical tools, and modern portfolio theory to manage portfolios on a discretionary basis.

Active portfolio management Retirement plans for business owners (SEP, solo 401k)
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Matthew K

CFA®, Series 65, Series 66

San Mateo, CA

King Wealth Advisors, LLC

Matthew King is a CFA charterholder with 20 years of experience in the financial advisory industry. He has worked at Bell Investment Advisors, Inc. from 2000 to 2018 and has been with King Wealth Advisors, LLC since 2015. King Wealth Advisors is a small independent firm serving individuals, families, high-net-worth clients, retirement plans, trusts, charitable organizations, and business entities. The firm focuses on discretionary investment management using mutual funds and ETFs, applying a selection process based on momentum, value factors, and economic conditions, with an analytic approach that includes fundamental, technical, cyclical, and charting methods.

Factor investing / smart beta
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Ying Ying J

Series 63, Series 66

Palo Alto, CA

Oceaniq Capital, LLC

Ying Ying Jing is a financial advisor at Oceaniq Capital, LLC with 20 years of industry experience. She holds Series 63 and Series 66 licenses and has held positions at Credit Suisse Securities and Merrill, among other firms. Jing has been associated with various entities within the Oceaniq group since 2014. Oceaniq Capital serves high-net-worth individuals, family offices, trusts, corporations, and retirement plan sponsors by providing portfolio management, financial planning, family office services, and access to private investments. The firm combines fundamental, quantitative, and qualitative analysis in managing public and private assets and conducts due diligence on third-party managers.

Founder/Business Owner Executive
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Kirk K

CFP®, PFS™

Los Altos, CA

Knight and Company Wealth Advisors, LLC

Kirk Knight is a CFP® and PFS™ with 15 years of experience in financial advising. He has been with Knight and Company Wealth Advisors, LLC since 2009 and also serves as a CPA at Knight & Company Certified Public Accountants, Inc., where he has worked since 1985. In addition to his professional roles, he manages a small almond orchard on a part-time basis. Knight and Company Wealth Advisors provides investment management and wealth-planning services to individuals, trusts, retirement plans, charitable organizations, and businesses. The firm employs a passive, asset-class investment approach based on Modern Portfolio Theory, using diversified portfolios primarily comprised of passively managed mutual funds and ETFs, and offers integrated accounting relationships through affiliated CPA firms.

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning
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