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James M

Series 63, Series 66

Mill Valley, CA

Anvik Advisers LLC

James Mclaughlin is the sole advisor at Anvik Advisers LLC in Mill Valley, CA, holding Series 63 and Series 66 licenses with 49 years of industry experience. He has led Anvik Advisers since 2006. Anvik Advisers LLC provides discretionary portfolio management for individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm focuses on long-term capital appreciation through undervalued common stocks, combined with income-generating covered-call programs and selective downside protection strategies.

Active portfolio management Options & derivatives strategies
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John F

CFP®, Series 63, Series 66

San Francisco, CA

John Friedman Financial

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Wealth management Passive / index investing
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Shahram T

CFA®, Series 63

Sausalito, CA

Mathematica Capital Management, LLC

Shahram Tajback is a CFA® charterholder with 23 years of industry experience. He has been with Mathematica Capital Management, LLC since 2002 and serves as its sole advisor. Outside of his advisory work, he manages Tajback & Sons LLC, a business involved in leasing an office building. Mathematica Capital Management provides investment advisory services to a select group of high-net-worth individuals, trusts, businesses, and institutional clients. The firm employs a quantitative, model-driven approach focused on short-term trading of highly liquid equities and ETFs, managing both a private pooled vehicle and separately managed accounts.

Active portfolio management Options & derivatives strategies
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Kelly J

Series 66

San Rafael, CA

Kelly Jones Investment Services, Inc.

Kelly Jones is the sole advisor at Kelly Jones Investment Services, Inc., an independent firm based in San Rafael, CA. Holding a Series 66 designation, Jones has 20 years of industry experience and has led the firm since 2007. Kelly Jones Investment Services provides personalized financial planning and discretionary portfolio management to individuals and a range of institutional and corporate clients. The firm employs a core-and-satellite investment approach, combining strategic asset allocation with tactical satellite allocations, and incorporates derivatives strategies such as covered call writing and cash-secured puts to generate income and manage risk.

Cash flow / budgeting Active portfolio management ESG / Sustainable investing
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Paul L

CFP®, Series 63, Series 65

San Francisco, CA

Intelligent Investor Financial Planning, LLC

Paul Lafollette III is a CFP® with 14 years of industry experience, currently serving as the sole advisor at Intelligent Investor Financial Planning, LLC in San Francisco, CA. He previously worked at Ameriprise Financial Services, Inc. from 2012 to 2016. Mr. Lafollette holds a California Life and Health insurance license, which he uses exclusively to provide education and advice without earning commissions. Intelligent Investor Financial Planning serves individual clients, including higher-net-worth households, and small businesses by offering comprehensive financial planning and investment consultation across various areas such as retirement, tax, estate, education, and cash-flow analysis. The firm combines a wrap-fee investment program with a core-and-satellite approach to portfolio management predominantly on a non-discretionary basis and provides complimentary educational workshops on personal finance and investing.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Divorce financial planning
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Paolo B

Series 65

Sausalito, CA

Paolo Bernardi Advisor

Paolo Bernardi is a financial advisor at Paolo Bernardi Advisor, an independent registered investment advisory firm. He holds a Series 65 designation and has three years of industry experience. Prior to founding his firm, he worked at Selezioni Inc for nine years and VinUS Inc for thirteen years. Paolo Bernardi Advisor serves individuals, high-net-worth clients, trusts, estates, and business entities with portfolio management and financial planning services. The firm emphasizes a long-term, fundamentals-driven investment approach supported by macro analysis and selective technical tools, managing client accounts on a non-discretionary basis and providing regular research communications including quarterly reports and weekly email bulletins.

General retirement planning Cash flow / budgeting ESG / Sustainable investing Options & derivatives strategies
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Guy W

Series 63, Series 65

Mill Valley, CA

Freedom Capital Management, Inc.

Guy Woolley is the sole advisor at Freedom Capital Management, Inc., an independent firm based in Mill Valley, CA. He holds Series 63 and Series 65 licenses and has 25 years of industry experience, including 20 years managing assets at Freedom Capital Management. He is also a licensed insurance agent for occasional client needs. Freedom Capital Management serves individuals, families, trusts, charitable organizations, business entities, and retirement plans. The firm provides ongoing portfolio management, financial and retirement planning, and tax-aware investing, using a long-term, diversified asset-allocation approach with tactical adjustments based on fundamental, technical, and quantitative analysis.

Retirement income strategy Social Security optimization Tax-loss harvesting General retirement planning Debt management
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Rania G

CFP®

San Rafael, CA

Clarity Wealth Partners

Rania Ghawi is a CFP®-certified financial advisor at Clarity Wealth Partners with two years of industry experience. She has previously worked at Beacon Pointe Advisors, Waypoint Wealth Partners, and Larkspur Financial Advisors. Clarity Wealth Partners is a fee-only registered investment adviser that serves individual and high-net-worth clients through wealth management, portfolio supervision, and comprehensive financial planning. The firm combines passive and active investment strategies, offers socially responsible options, and provides educational seminars and project-based planning.

College savings (529s, UTMA, etc.) Cash flow / budgeting Social Security optimization ESG / Sustainable investing
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William C

CFA®, Series 66

San Francisco, CA

Catton Capital Partners, LLC

William Catton is a CFA® charterholder with three years of industry experience. He is currently an advisor at Catton Capital Partners, LLC, where he has worked since 2025. Prior to this, he held roles at Bank of America, N.A. and Merrill. Catton Capital Partners, LLC provides discretionary asset management, portfolio management, and retirement plan consulting for individuals, trusts, pension plans, and business entities. The firm employs a range of strategies including fundamental and technical analysis, with investment options spanning equities, fixed income, alternative investments, and more, and maintains a high-touch, concentrated client focus.

Private / alternative investments Options & derivatives strategies Real estate investing Passive / index investing
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Peter K

Series 65

Sausalito, CA

Macroclimate LLC

Peter Kriss is a financial advisor with Macroclimate LLC in Sausalito, CA, holding a Series 65 credential and five years of industry experience. He has worked with companies including Geofinancial Analytics and Qventus, where he advises on analytics product design and serves as part owner of Geofinancial Analytics Canada Corp., focusing on clean energy transition through geospatial technology. Kriss also contributes to Dimensional Fund Advisors’ Sustainability Council, providing input on sustainability investment solutions. Macroclimate LLC provides discretionary investment management and portfolio supervision primarily for individuals, families, donor-advised funds, and nonprofit organizations. The firm employs a long-term, buy-and-hold investment approach grounded in Modern Portfolio Theory, emphasizing disciplined asset allocation, low-cost passive and factor-based funds, and an ESG strategy that reduces exposure to fossil fuels and favors sustainable companies.

ESG / Sustainable investing Passive / index investing
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Daniel S

Series 63, Series 65

Mill Valley, CA

Rational Investment Management, LLC

Daniel Sinton is a financial advisor at Rational Investment Management, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Rational Investment Management since 2012. Rational Investment Management provides discretionary investment supervisory services primarily to individual and high-net-worth clients, focusing on tailored Investment Policy Statements and an investment approach that utilizes institutional asset-class mutual funds and ETFs. The firm manages approximately $351 million in discretionary assets for about 94 clients and serves a range of institutional clients uncommon for firms of its size.

Passive / index investing
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Jackie K

CFP®, Series 63, Series 65

San Francisco, CA

KB Financial Advisors LLC

Jackie Kleinman is a CFP® with 10 years of industry experience, currently serving at KB Financial Advisors LLC in San Francisco, CA. She has worked at KB Financial Advisors since 2002. KB Financial Advisors serves individuals, high-net-worth clients, trusts, and estates with investment advisory services and financial planning. The firm offers distinct service models tailored to clients at different stages of wealth, including annual tax-return preparation as part of its service packages.

Equity compensation tax strategy General tax planning Retirement plans for business owners (SEP, solo 401k) Wealth management Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet) Established Professionals
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Harish P

Series 65

San Francisco, CA

Rubric Advisors LLC

Harish Prabandham is a financial advisor at Rubric Advisors LLC with Series 65 credentials and over two decades of industry experience, including prior roles at Radiant Global Investors and Axa Investment Managers. He engages in consulting activities related to technology and finance and serves on the Board of Directors of the St. Francis Foundation, as well as volunteering with the UC Berkeley SkyDeck program. Rubric Advisors LLC manages approximately $28.4 million in assets and serves a small client base through discretionary and non-discretionary asset management, financial planning, and institutional advisory services. The firm employs a combined quantitative and fundamental investment approach with access to alternative investments for qualified clients and offers model portfolio licensing, sub-advisory services, and a Digital Advisor platform.

Private / alternative investments Options & derivatives strategies Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Technology Professional
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Jacey W

Series 66

Sausalito, CA

Westend Capital Management, LLC.

Jacey West is a financial advisor at Westend Capital Management, LLC. with six years of industry experience. She holds a Series 66 designation and previously worked at Charles Schwab Bank, Charles Schwab, and Cornerstone Retirement Group, Inc. Westend Capital Management provides discretionary portfolio management to accredited investors through a privately offered pooled vehicle and serves individuals and trusts with separately managed accounts, offering optional financial planning services at no additional charge. The firm employs a long/short, opportunistic equity strategy in its private fund and offers core growth, equity income, or custom mandate portfolios for separate account clients.

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing Private / alternative investments Founder/Business Owner
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James F

Series 63, Series 65

Sausalito, CA

Marin Bay Wealth Advisors, LLC

James Fitzmaurice is a financial advisor at Marin Bay Wealth Advisors, LLC with 37 years of industry experience. He holds Series 63 and Series 65 designations. Prior to joining Marin Bay Wealth Advisors in 2017, he worked at Wells Fargo Clearing, Wells Fargo Investments, and Northern Trust Securities. Marin Bay Wealth Advisors provides asset management and investment consulting primarily to high net worth individuals, trusts, estates, and charitable organizations. The firm employs a comprehensive investment approach that includes fundamental, technical, quantitative, and sector analysis, and is notable for integrating derivatives and options strategies within separately managed accounts.

Options & derivatives strategies
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Ivan G

Series 65

San Francisco, CA

Vega Capital Group LLC

Ivan Gvardin is a financial advisor at Vega Capital Group LLC with one year of industry experience. He holds a Series 65 designation and has prior work experience at Keller Williams and as a self-employed professional. Outside of finance, Gvardin works as a personal trainer and social media manager. Vega Capital Group provides discretionary investment management primarily to individual clients, including high net worth individuals, as well as corporations, trusts, estates, and charitable organizations. The firm employs a combination of fundamental and technical analysis with dynamic allocation strategies across equities and fixed income to manage market risk.

Active portfolio management Options & derivatives strategies Passive / index investing
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Aaron L

Series 63, Series 65

Sausalito, CA

Baker Street Asset Management, LLC

Aaron Leone is a financial advisor with Baker Street Asset Management, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Baker Street Asset Management since 2018 and previously spent nine years at Raymond James Financial Services Advisors Inc. Outside of his advisory role, he owns and manages rental properties. Baker Street Asset Management provides discretionary portfolio management and financial planning to individuals, institutions, corporations, registered investment advisors, and retirement plans. The firm uses a combination of research and quantitative analysis with fundamental, technical, and cyclical methods to guide asset allocation and security selection, managing portfolios that may include equities, fixed income, mutual funds, ETFs, and more active strategies.

Options & derivatives strategies Active portfolio management
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Brian P

CFP®

Mill Valley, CA

Rational Investment Management, LLC

Brian Proses is a CFP® professional affiliated with Rational Investment Management, LLC in Mill Valley, CA, with 12 years of industry experience. He has owned and operated Charles W. Proses Accountancy Corporation since 2002, providing accountancy services as a CPA. Rational Investment Management offers discretionary investment supervisory services primarily to individual and high-net-worth clients, managing approximately $402.6 million. The firm also serves select non-retail entities and implements client-specific investment plans mainly using institutional mutual funds and ETFs.

Passive / index investing
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James L

Series 66

San Francisco, CA

Alder Capital

James Licosati is a financial advisor at Alder Capital with one year of industry experience. He holds the Series 66 designation and has prior work history at LPL Financial LLC and DeVoe & Company. Alder Capital is an SEC-registered advisory firm serving high-net-worth individuals, family offices, trusts, estates, and institutions with discretionary wealth management, investment management, and financial planning. The firm employs a long-term, fundamentally driven investment approach and actively manages a related private fund while emphasizing client engagement and oversight of independent managers.

Active portfolio management Private / alternative investments Options & derivatives strategies Wealth management
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Benjamin W

Series 65

Fairfax, CA

Wilson & Boucher Capital Management, LLC

Benjamin Wilson is a financial advisor at Wilson & Boucher Capital Management, LLC with 24 years of industry experience. He has been with the firm since 2005 and holds a Series 65 credential. Outside of his advisory role, he maintains a reserve law-enforcement position and serves as an officer for a small technology start-up. Wilson & Boucher Capital Management primarily serves individual clients, including high-net-worth individuals, as well as trusts and pension plans. The firm manages discretionary portfolios tailored to client-specific risk tolerances and investment objectives, with a focus on fixed-income risk management and documented exposure to digital assets.

Wealth management
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