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Philip R

Series 66

Fresno, CA

Wells Fargo Clearing

Philip Rogers Sr. is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 23 years of industry experience. He worked at JPMorgan Chase Bank NA for 10 years before joining Wells Fargo Clearing in 2019. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Joseph R

Series 66, Series 63

Fresno, CA

Merrill

Joseph Rochez is a financial advisor with Merrill in Fresno, CA, holding Series 63 and Series 66 licenses. He has prior experience in real estate with Keller Williams Realty, Century 21, and ERA Valley Pro Realty, as well as service in the United States Navy from 2013 to 2021. Rochez joined Merrill and Bank of America in 2026. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Zachary D

Series 63, Series 65

Fresno, CA

Wells Fargo Clearing

Zachary Duncan is a financial advisor with Wells Fargo Clearing in Fresno, CA, holding Series 63 and Series 65 licenses and 13 years of industry experience. He has worked with Wells Fargo Clearing since 2016 and previously spent three years at Wells Fargo Advisors LLC. Duncan also has a long tenure with Wells Fargo Bank NA dating back to 2008. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and provides both brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Retired Founder/Business Owner
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Rose S

Series 63, Series 65

Fresno, CA

Wells Fargo Clearing

Rose Silva is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 licenses and 12 years of industry experience. She has worked at Wells Fargo Clearing since 2016 and previously at Wells Fargo Advisors LLC and Wells Fargo Bank NA. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services. The firm’s IPS-driven approach incorporates modern portfolio theory and includes a broader range of financial products, such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Joseph R

Series 66

Fresno, CA

J.P. Morgan Securities

Joseph Rendon is a Series 66-licensed financial advisor with seven years of industry experience. He has worked at J.P. Morgan Securities and JPMorgan Chase Bank since 2024, following roles at Citigroup Global Markets, Citigroup, Edward Jones, MUFG Union Bank, Hyatt Residence Club, Raiser LLC (Uber), and Bank of America. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through its Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Lexis D

Series 66

Fresno, CA

Wells Fargo Advisors

Lexis Dunn is a financial advisor with Wells Fargo Advisors in Fresno, CA, holding a Series 66 designation and one year of industry experience. Prior to joining Wells Fargo Advisors in 2026, Dunn worked at Valley Athletics, Raymond James Financial Services Advisors, and TriCounties Bank. Wells Fargo Advisors Financial Network serves individuals, trusts, and institutional clients by providing a range of investment and financial planning services, including cash-flow, retirement, education, and specialized planning for business-owner transitions, sports and entertainment, special needs, and divorce. The firm combines advisory services with banking and lending products, offering tailored recommendations supported by proprietary research and planning tools.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Roberto C

Series 66

Fresno, CA

Wells Fargo Clearing

Roberto Chiu is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 17 years of industry experience. He has worked with Wells Fargo entities since 2013, including Wells Fargo Advisors, LLC, before joining Wells Fargo Clearing in 2016. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory, financial planning, and retirement plan consulting services. The firm manages approximately $671 billion in assets and offers a range of brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Retired Founder/Business Owner
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Michael F

Series 66

Madera, CA

Thrivent Investment Management

Michael Fitzgerald is a Series 66–licensed financial advisor with Thrivent Investment Management, based in Madera, CA, and has 21 years of industry experience. He has been with Thrivent Investment Management and its predecessor, Thrivent Financial for Lutherans, since 2004 and 2005 respectively. Outside of his advisory role, he serves as Treasurer for the Horn of Africa Evangelical Mission, a nonprofit focused on training and sending missionaries in Africa. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, delivering goal-based, holistic financial analyses without discretionary portfolio management. The firm offers integrated planning and managed-account services through a consolidated billing option called “WealthPlan,” emphasizing comprehensive written recommendations across a range of financial topics.

Business ownership considerations
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Michael B

Series 66

Fresno, CA

Wells Fargo Clearing

Michael Bono is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and based in Fresno, CA. He joined Wells Fargo in 2025 and has no prior industry experience. His background includes roles outside the financial sector, including associations with minor league baseball teams and a university. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and utilizes modern portfolio theory, with a notable range of investment options including insurance-related products and bank deposit sweep programs.

Retired Founder/Business Owner
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Jebber C

Series 63, Series 65

Fresno, CA

Morgan Stanley

Jebber Cozzi is a financial advisor at Morgan Stanley with 27 years of industry experience. He has worked at Morgan Stanley Private Bank, National Association since 2015 and has been with Morgan Stanley Smith Barney since 2009. He holds Series 63 and Series 65 designations. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning and estate planning strategies, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Jared W

Series 66

Fresno, CA

LPL Financial

Jared West is a financial advisor at LPL Financial with 27 years of industry experience. He holds a Series 66 designation and has worked previously at Merrill and Bank of America, N.A. for over a decade each. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services, utilizing discretionary and non-discretionary management supported by LPL Research and third-party subadvisors.

College savings (529s, UTMA, etc.)
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Nestor L

Series 63, Series 66

Fresno, CA

Wells Fargo Clearing

Nestor Leyva is a financial advisor with Wells Fargo Clearing in Fresno, CA, holding Series 63 and Series 66 licenses and bringing nine years of industry experience. He has been with Wells Fargo Clearing Services LLC since 2017 and has been associated with Wells Fargo Bank NA since 2013. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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Edgar T

Series 63, Series 66

Fresno, CA

Wells Fargo Clearing

Edgar Tejeda Gonzalez is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 credentials and eight years of industry experience. Prior to joining Wells Fargo in 2026, he worked at J.P. Morgan Securities LLC and JPMorgan Chase Bank, N.A. from 2018 to 2026 in various roles. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm uses research and analytics to evaluate investments and provides both brokerage and advisory solutions, managing approximately $671 billion in assets.

Retired Founder/Business Owner
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Traci C

Series 65, Series 63

Fresno, CA

Wells Fargo Clearing

Traci Cerda is a financial advisor at Wells Fargo Clearing with three years of industry experience. She holds Series 65 and Series 63 licenses and has previously worked at Charles Schwab, TD Ameritrade, and Bank of America. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory, financial planning, and retirement plan consulting services. The firm manages approximately $671 billion in assets and combines brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party databases.

Retired Founder/Business Owner
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Yessenia L

Series 66

Fresno, CA

Wells Fargo Clearing

Yessenia Loza is a financial advisor at Wells Fargo Clearing with nine years of industry experience. She holds the Series 66 designation and has worked at Wells Fargo Clearing since 2022, following prior roles at Bank of America and Merrill. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering services including investment policy statement preparation, investment recommendations, performance reporting, and participant education. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes both discretionary and non-discretionary options, with a notable inclusion of insurance-related products and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Cheryl H

Series 66

Fresno, CA

Raymond James Financial

Cheryl Hurne is a financial advisor with Raymond James Financial Services Advisors, Inc., holding a Series 66 designation and having 21 years of industry experience. She previously worked at UBS Financial Services, Inc. for 27 years before joining Raymond James in 2024. Outside of her advisory role, she owns an online housewares business on eBay and also performs paid notary services. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base that includes individuals, high-net-worth clients, pension plans, corporations, and institutional clients. The firm offers tailored, non-discretionary planning and consulting using various analytical tools and supports its clients through advisory programs and affiliated firms.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Jeff F

Series 66

Fresno, CA

Wells Fargo Advisors

Jeff Fluharty is a financial advisor with Wells Fargo Advisors in Fresno, CA, holding a Series 66 designation and 25 years of industry experience. He has worked within Wells Fargo entities since 2011. Outside of his advisory role, he owns Fluharty Financial Group, a separate financial practice. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that serves individuals, trusts, and institutional clients. The firm offers a broad range of financial planning services, including specialized planning in areas such as business-owner transitions and special-needs analysis.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Ernest G

Series 66

Fresno, CA

Merrill

Ernest Gonzalez is a financial advisor at Merrill with nine years of industry experience. He holds a Series 66 designation and has been affiliated with both Merrill and Bank of America since 2010. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Crystal D

Series 63

Fresno, CA

Wells Fargo Clearing

Crystal Deaver is a financial advisor with Wells Fargo Clearing in Fresno, CA, holding a Series 63 designation and 14 years of industry experience. She has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors LLC from 2011 to 2016. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans. The firm employs an IPS-driven advisory process grounded in modern portfolio theory and offers both discretionary and non-discretionary services, including investment policy statement preparation, investment recommendations, performance reporting, and participant education.

Retired Founder/Business Owner
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Roy J

Series 63, Series 65

Fresno, CA

Morgan Stanley

Roy James is a financial advisor at Morgan Stanley with 22 years of industry experience. He has held his current role since 2009. His credentials include Series 63 and Series 65 registrations. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm’s approach involves structured discovery conversations and firm-approved planning tools, supported by its Global Investment Committee’s analyses, and manages approximately $2.74 trillion in client assets.

General estate planning guidance
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