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Christopher C

Series 63, Series 66, Series 65

San Mateo, CA

Veritas Wealth Partners, LLC

Christopher Caruso is a financial advisor at Veritas Wealth Partners, LLC with 11 years of industry experience. He holds the Series 63, Series 66, and Series 65 designations. Prior to joining Veritas Wealth Partners in 2021, he worked for eight years at Glovista Investments LLC. Veritas Wealth Partners provides discretionary wealth management, financial planning, and consulting services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The firm emphasizes asset allocation guided by written Investment Policy Statements and serves a notable non-U.S. client base, addressing foreign-currency and cross-border investment considerations.

General retirement planning Cash flow / budgeting Wealth management
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Mark L

Series 65, Series 63

Menlo Park, CA

Value Monitoring, Inc

Mark Levenson is a financial advisor at Value Monitoring, Inc. with 11 years of industry experience. He holds Series 65 and Series 63 licenses and has been with Value Monitoring since 2014. Value Monitoring, Inc. provides investment management and financial planning primarily for individual and high-net-worth clients through separately managed accounts. The firm also acts as sub-advisor to the H & L Insurance Fund, employing proprietary quantitative technology and momentum-based models across fixed-income, balanced, and equities strategies.

Active portfolio management Concentrated stock management Options & derivatives strategies
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Cliff S

CFP®, Series 63, Series 65

Alameda, CA

Shum Financial Group, Inc.

Cliff Shum is a CFP® professional with 27 years of industry experience, currently serving as an advisor at Shum Financial Group, Inc. since 2016. He previously operated as a sole proprietor and worked at Girard Securities, Inc. from 2013 to 2017. Outside of his advisory role, he maintains a limited insurance practice. Shum Financial Group serves individuals, businesses, and charitable organizations with portfolio management, financial planning, and retirement plan advisory services. The firm employs a fundamental analysis approach with written investment policies and quarterly reviews, and it is notable for permitting the use of derivatives and margin in separately managed accounts.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
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Randy T

Series 63, Series 65

South San Francisco, CA

Beyond Wealth Advisory LLC

Randy Tam is a financial advisor at Beyond Wealth Advisory LLC with 32 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked for Ameriprise Financial Services, Inc. for 14 years. Outside of advisory roles, he co-owns a tax preparation business with his spouse and serves as an independent insurance agent in South San Francisco. Beyond Wealth Advisory serves individual and high-net-worth clients as well as trusts, pension, and corporate clients. The firm provides discretionary asset management and comprehensive portfolio management alongside standalone financial planning and consulting, employing a range of analytical methods and asset-allocation strategies tailored to client objectives.

Options & derivatives strategies Real estate investing Tax-loss harvesting
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Randa H

Series 66

Palo Alto, CA

Radiant Wealth Planning

Randa Hoffman is a financial advisor at Radiant Wealth Planning with seven years of industry experience. She holds a Series 66 designation and previously worked at Edward Jones and Liberty Mutual Group. In addition to her advisory role, Hoffman is the CEO and tax preparer at RADIANT Tax Services, LLC, where she applies her Enrolled Agent (EA) credential. Radiant Wealth Planning serves individual clients with investment management and comprehensive financial planning, including cash flow, retirement, estate, and tax-aware strategies. The firm integrates tax services through its affiliated tax business and offers employer retirement plan support as well as educational seminars.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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Roger W

Series 63, Series 65

San Francisco, CA

Wittlin Advisory

Roger Wittlin is a financial advisor at Wittlin Advisory with eight years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including True Capital, Monroe Capital, and PCCP. Wittlin Advisory is a fee-only investment management firm serving high-net-worth individuals, families, and foundations, with a notably international client base. The firm provides discretionary and non-discretionary portfolio management, utilizing fundamental analysis and ongoing monitoring to guide asset allocation, including traditional funds, private placements, and digital assets.

Private / alternative investments
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Miho H

Series 63, Series 65

San Mateo, CA

APP

Miho Hatori is a financial advisor at Asset Planning and Protection LLC (APP) with 19 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at LPL Financial from 2013 to 2022. Hatori is also involved in non-variable insurance services through multiple insurance agencies. APP is a small independent registered investment adviser serving individual investors, including high-net-worth clients, and pension/profit-sharing plans. The firm provides portfolio management, financial planning, consulting, and pension plan services, employing a range of analytical methods and focusing on long-term investment strategies.

Annuities
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Anthony S

Series 65

South San Francisco, CA

Alpha Solutions Investment Advisors

Anthony Sam is a financial advisor with Alpha Solutions Investment Advisors and holds a Series 65 designation. He has 15 years of industry experience and concurrently serves as Executive Vice President of Operations at Xtronx, Inc., a digital video billboard company, where he has worked since 2000. He also sits on the boards of Valstock Management Inc and WSJ Management LLC, both real estate-related businesses. Alpha Solutions serves individual clients—including high-net-worth and non-HNW—as well as institutional and organizational clients such as pensions and foundations. The firm provides discretionary wealth management and portfolio construction across major asset classes, combining fundamental and technical analysis with both long- and short-term trading strategies.

Wealth management Real estate investing
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James S

Series 65, Series 63

San Fransico, CA

Balanced Plan Financial Investment Advisors, Inc.

James Sanford is a financial advisor at Balanced Plan Financial Investment Advisors, Inc. with four years of industry experience. He holds Series 65 and Series 63 licenses and has previously worked at World Equity Group, Inc. and CSP Financial Group LLC. Outside of advising, Sanford is a licensed general contractor involved in home owner consulting and maintains an active role as an independent insurance agent. Balanced Plan Financial Investment Advisors, Inc. is a state-registered firm managing approximately $48.8 million for around 149 clients, including individuals, small businesses, trusts, and estates. The firm offers tailored investment programs that incorporate a variety of methods and may delegate management to sub-advisors or third-party managers, with an emphasis on monitoring and disclosure of potential conflicts.

Retirement income strategy
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Valerija M

Series 63, Series 65

San Francisco, CA

Global Key Advisors

Valerija Martinovic is a financial advisor at Global Key Advisors with Series 63 and Series 65 licenses and two years of industry experience. She has worked at several firms, including Global Insight Advisors and ESG Planning, and has a background that includes roles in various educational institutions. Outside of advisory work, she holds life insurance, mortgage loan origination, and real estate salesperson licenses and is affiliated with Mortgage Magic in Santa Clara, CA. Global Key Advisors provides financial planning and investment management primarily through separately managed accounts branded InsideTrack®. The firm uses statistically driven, nonstandard analysis and proprietary tools to identify risks and opportunities, serving a range of clients from individuals to family offices.

Active portfolio management Factor investing / smart beta Wealth management
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Stephen M

CFP®

Redwood Shores, CA

McCarthy Asset Management, Inc.

Stephen McCarthy is a CFP® professional with 20 years of experience in financial advising. He has led McCarthy Asset Management, Inc. since 2004 and has operated a CPA practice since 1986. McCarthy Asset Management serves individuals, trusts, small businesses, and pension plans, managing approximately $378 million in discretionary assets. The firm offers customized portfolio management and financial planning, integrating tax preparation and planning through its principals’ CPA credentials.

General retirement planning Income planning
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Heather K

CFA®

Foster City, CA

Knuff & Company LLC

Heather Knuff is a CFA® charterholder and principal at Knuff & Company LLC with five years of industry experience. She has worked at Knuff & Company since 2018 and previously spent 19 years at Fiduciary Trust Company. Knuff & Company advises high-net-worth individuals, families, charities, endowments, and an affiliated private pooled investment vehicle. The firm uses a goals-driven asset allocation process with a focus on value-oriented and event-driven strategies, combining discretionary portfolio management through Unified Managed Accounts with private fund management.

Concentrated stock management Options & derivatives strategies Wealth management Charitable giving & philanthropy Founder/Business Owner Executive Mid-Career Professionals Established Professionals
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Roger D

Series 63, Series 65

Palo Alto, CA

Shepherd Investment Management

Roger Debock is a financial advisor with Shepherd Investment Management in Palo Alto, CA, holding Series 63 and Series 65 designations and 17 years of industry experience. He has led Shepherd since 2026 and has operated RDB Consulting since 2015. Shepherd Investment Management provides fee-based portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, corporations, and other entities. The firm uses a long-term, fundamental, long-only approach focused on Growth-at-a-Reasonable-Price, emphasizing global technology and adjacent sectors with high-conviction, optimized portfolios tailored to client objectives.

Active portfolio management Concentrated stock management
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Soumyalakshmi P

CFP®, Series 66

Redwood City, CA

Griffin Black, LLC

Soumyalakshmi Parasuraman is a CFP® and holds a Series 66 designation, with three years of industry experience. She has worked at Griffin Black, LLC since 2025 and previously held roles at J.P. Morgan Wealth Management, Merrill Lynch, and Bank of America. Outside of her financial advisory work, her background includes entrepreneurial ventures with Ascendency Interlinks Pvt Ltd and Ennsignn Advisory Services Pvt Ltd. Griffin Black serves individuals, retirees, executives, professionals, entrepreneurs, and small business owners, with experience assisting Silicon Valley technology and bio-tech professionals as well as clients with cross-border or international ties. The firm offers Holistic Wealth Management, Investment Management, and ongoing financial planning, tailoring investment programs to clients’ goals and risk profiles.

Equity Recipients (RS/RSU, SOP, ESPP) College savings (529s, UTMA, etc.) Concentrated stock management Executive Founder/Business Owner Technology Professional Biotech Professional Retired Mid-Career Professionals Approaching retirement
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Michael M

Series 66

San Francisco, CA

SO LLC

Michael Madsen is a financial advisor with SO LLC and holds a Series 66 designation. He has one year of industry experience, including a prior role at Equitable Advisors, LLC. SO LLC, operating as Silver Oak, provides estate and trust planning, trust-drafting, standalone financial planning consultations, and portfolio management for institutions, businesses, startups, families, and individuals. The firm uses a combination of technical, fundamental, and quantitative analysis, including AI-generated signals verified by mathematical models, to guide portfolio construction and management.

General estate planning guidance Trust structures (GRAT, IDGT, revocable) Wealth management Options & derivatives strategies Founder/Business Owner Executive
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Stephanie L

CFP®, Series 65

Burlingame, CA

East Rock Financial Services, LLC

Stephanie Lee is a CFP® and holds a Series 65 license with 17 years of industry experience. She has been with East Rock Financial Services, LLC since 2008. Outside of her financial advisory role, she is also a musician, performing under her own name. East Rock Financial Services provides investment management and financial planning to individuals, high-net-worth clients, trusts, and estates, with a focus on asset allocation, diversification, and periodic rebalancing. The firm dedicates significant time to comprehensive financial planning and employs fixed-fee planning engagements, serving a small client roster with approximately $111 million in discretionary assets under management.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k)
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Haley S

Series 65, Series 63

San Francisco, CA

Waypoint West

Haley Schaffer is a financial advisor at Waypoint West with seven years of industry experience. She previously worked at ICONIQ Capital and BlackRock, and holds Series 63 and Series 65 licenses. She also provides part-time consulting for GLG, spending approximately one hour per week on this activity. Waypoint West offers portfolio management and financial planning services primarily to high-net-worth individuals and pooled investment vehicles. The firm employs a range of strategies including discretionary management based on cyclical, fundamental, modern-portfolio, and quantitative analysis, and acts as a private fund adviser and sponsor for pooled funds.

Options & derivatives strategies Private / alternative investments Active portfolio management Real estate investing
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Scott S

Series 63, Series 65

San Francisco, CA

EHG Wealth Management

Scott Stratton is a financial advisor at EHG Wealth Management with 22 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at firms including Fisher Investments and Camden Capital. Stratton also operated Scott Stratton Consulting prior to joining EHG Wealth Management. EHG Wealth Management provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, and businesses. The firm uses a tactical asset-allocation approach informed primarily by technical analysis, managing portfolios to align with client objectives and risk tolerances.

General tax planning Wealth management Retirement income strategy Cash flow / budgeting
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Frank W

Series 63

San Francisco, CA

Capstan LLC

Frank Wignall is a financial advisor at Capstan LLC with 27 years of industry experience. He holds a Series 63 designation and has been with Capstan since 1997. Capstan LLC provides discretionary, separately managed account portfolio management to high-net-worth individuals and businesses, offering tailored portfolios that can include global exposures across various asset classes. The firm’s investment process combines fundamental and macroeconomic analysis with oversight from its president, serving a small client base with a focus on individualized service and cross-border investment capabilities.

Active portfolio management
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Michael H

Series 65

Alameda, CA

Asia Global Asset Management, Inc

Michael Hsu is a financial advisor with Asia Global Asset Management, Inc. in Alameda, CA, holding a Series 65 designation and 18 years of industry experience. He has worked at Asia Global Asset Management since 2007 and was previously with Vision Wealth Management, Inc. from 2015 to 2017. Outside of his advisory role, Hsu is the founder and president of the Center for Marketplace Ministries, a nonprofit organization that trains Christian entrepreneurs. Asia Global Asset Management serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities by providing financial planning and facilitating relationships with independent third-party investment advisers. The firm emphasizes a data-gathering process to assess client goals and risk tolerance and relies primarily on outside managers for portfolio management and custody.

Wealth management
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