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Roshani P

Series 63, Series 65

San Francisco, CA

True Root Financial

Roshani Pandey is the sole advisor at True Root Financial, an independent firm based in San Francisco. She holds Series 63 and Series 65 designations and has 19 years of industry experience, including three years at Bessemer Trust. Pandey serves as treasurer for the Global Nepali Professional Network, a nonprofit professional development organization. True Root Financial provides fee-based investment advisory and financial planning services primarily to individuals and high-net-worth clients, as well as charitable organizations and trusts. The firm customizes portfolio management using both discretionary and non-discretionary approaches and incorporates tax-optimized strategies, model marketplace access, and third-party sub-advisors.

Tax-loss harvesting Active portfolio management Options & derivatives strategies General retirement planning
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Whitney J

Series 65

San Francisco, CA

Baseline Investments, LLC

Whitney Johnson is the principal of Baseline Investments, LLC in San Francisco, holding a Series 65 designation with eight years of industry experience. She has served in advisory roles at Greenwood Wealth Management, LLC and NPB Financial Group, LLC. Outside of her advisory work, she is a managing member of AEIOH, LLC, a noninvestment-related real estate business. Baseline Investments, LLC provides discretionary portfolio management and financial planning primarily for individual and business clients. The firm employs a range of investment strategies, including fundamental and technical analysis and options trading, under discretionary authority.

Options & derivatives strategies
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William P

Series 65

Mill Valley, CA

Austin Creek Capital, LLC

William Promes Jr. is a financial advisor at Austin Creek Capital, LLC in Mill Valley, CA, holding a Series 65 designation with five years of industry experience. He worked at Charles Schwab and Co., Inc. for 19 years before founding Austin Creek Capital, where he has been advising clients since 2019. Austin Creek Capital provides investment management and financial planning to individuals, high-net-worth clients, and businesses. The firm uses a Modern Portfolio Theory-based approach, primarily employing passive investment strategies to build diversified portfolios tailored to client objectives and risk tolerance, and it offers integrated planning services including business planning and employee benefits optimization.

Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations
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Michael S

Series 63, Series 65

San Francisco, CA

Mi4 Capital, LLC

Michael Staiger is a financial advisor at Mi4 Capital, LLC in San Francisco, holding Series 63 and Series 65 credentials with 21 years of industry experience. His prior work includes roles at Odeon Capital Group and Icr, LLC, as well as a sabbatical year. Outside of advising, he is involved with MADZIA Vineyard Management & Consulting and serves as SVP of Corporate Development for Super-Micro. Mi4 Capital serves institutional and pooled-vehicle clients along with separately managed accounts, offering investment management paired with bundled financial planning. The firm employs a disciplined, long-term investment approach focused on strategic and tactical asset allocation, value-oriented security selection, and tax-efficient management, while also providing research and consulting services to institutional investors.

Real estate investing Wealth management Cash flow / budgeting General tax planning
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Joel B

Series 65, Series 63

San Francisco, CA

East Shore Investment Management LLC

Joel Beam is a financial advisor at East Shore Investment Management LLC with three years of industry experience. He holds the Series 65 and Series 63 licenses and previously worked at Salient Partners for 12 years. He is also the managing member of HV Capital LLC, which owns his firm and holds his personal investments. East Shore Investment Management LLC provides discretionary asset management and consulting services focused on real estate securities for institutional investors and high-net-worth individuals. The firm employs a fundamental analysis-based approach with active portfolio management and offers model portfolio recommendations to other advisers.

Real estate investing Options & derivatives strategies
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Christopher M

Fairfax, CA

Oakvale Investments Inc.

Christopher Mckeon is the sole advisor at Oakvale Investments Inc., an independent firm based in Fairfax, CA. He holds 30 years of industry experience, having led Oakvale since its founding in 1995. Oakvale Investments is a fee-only registered investment adviser providing discretionary portfolio management for individuals, trusts, and retirement accounts. The firm employs a long-term, bottom-up value investment approach focused on companies with strong cash flow, solid balance sheets, and turnaround potential, managing roughly $73.8 million across about 30 clients.

Wealth management Real estate investing
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Brian M

Series 65

Novato, CA

245 Investments LLC

Brian Miller is a financial advisor with 5 years of industry experience, currently operating through 245 Investments LLC. He holds a Series 65 designation and has previously worked at Farnam Street Investments LLC and Blue Shield of California. Outside of his advisory work, Miller serves on the board of directors for Alta Mesa Cemetery Association, overseeing operations and finance. 245 Investments LLC provides discretionary asset management primarily through separately managed accounts and offers financial planning services exclusively to those clients. The firm serves individual investors as well as small businesses and institutional clients, employing a disciplined, bottom-up valuation process to manage concentrated, long-only portfolios with a focus on intrinsic value.

Active portfolio management Income planning Retirement income strategy
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Michael G

CFA®

San Francisco, CA

Propulsion Capital Management LLC

Michael Germain is a CFA charterholder and principal at Propulsion Capital Management LLC, an independent advisory firm based in San Francisco. He has experience in financial services beginning in 2017, including roles at Canyon Bridge Capital Management, True Capital Management, and Mavros Capital Management. Outside of advising, he serves as CFO of Urban Catalyst, a real estate development company, and Fluid Dynamics Plumbing. Propulsion Capital Management provides discretionary asset management services to individuals, high-net-worth clients, trusts, small businesses, and estates. The firm employs fundamental analysis and tailored asset allocation strategies, including options, margin, and alternative investments where appropriate.

Wealth management
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Craig R

Series 63, Series 65

Tiburon, CA

Ridley Asset Management, LLC

Craig Reisfield is the sole advisor at Ridley Asset Management, LLC in Tiburon, CA, with 19 years of experience. He holds Series 63 and Series 65 registrations and has been Co-President of Harriet Brown & Company, Inc., a non-investment licensing business operated by his family, since 1992. Ridley Asset Management provides independent investment advisory and portfolio management services to individuals, high net worth clients, families, retirement and pension accounts, trusts, and foundations. The firm employs a multi-asset allocation strategy emphasizing exchange-traded funds, exchange-traded notes, and index-linked securities to pursue tax-efficient, equity-like returns with lower volatility.

Passive / index investing
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James M

Series 63, Series 66

Mill Valley, CA

Anvik Advisers LLC

James Mclaughlin is the sole advisor at Anvik Advisers LLC in Mill Valley, CA, holding Series 63 and Series 66 licenses with 49 years of industry experience. He has led Anvik Advisers since 2006. Anvik Advisers LLC provides discretionary portfolio management for individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm focuses on long-term capital appreciation through undervalued common stocks, combined with income-generating covered-call programs and selective downside protection strategies.

Active portfolio management Options & derivatives strategies
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John F

CFP®, Series 63, Series 66

San Francisco, CA

John Friedman Financial

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Wealth management Passive / index investing
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Shahram T

CFA®, Series 63

Sausalito, CA

Mathematica Capital Management, LLC

Shahram Tajback is a CFA® charterholder with 23 years of industry experience. He has been with Mathematica Capital Management, LLC since 2002 and serves as its sole advisor. Outside of his advisory work, he manages Tajback & Sons LLC, a business involved in leasing an office building. Mathematica Capital Management provides investment advisory services to a select group of high-net-worth individuals, trusts, businesses, and institutional clients. The firm employs a quantitative, model-driven approach focused on short-term trading of highly liquid equities and ETFs, managing both a private pooled vehicle and separately managed accounts.

Active portfolio management Options & derivatives strategies
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Kelly J

Series 66

San Rafael, CA

Kelly Jones Investment Services, Inc.

Kelly Jones is the sole advisor at Kelly Jones Investment Services, Inc., an independent firm based in San Rafael, CA. Holding a Series 66 designation, Jones has 20 years of industry experience and has led the firm since 2007. Kelly Jones Investment Services provides personalized financial planning and discretionary portfolio management to individuals and a range of institutional and corporate clients. The firm employs a core-and-satellite investment approach, combining strategic asset allocation with tactical satellite allocations, and incorporates derivatives strategies such as covered call writing and cash-secured puts to generate income and manage risk.

Cash flow / budgeting Active portfolio management ESG / Sustainable investing
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Paul L

CFP®, Series 63, Series 65

San Francisco, CA

Intelligent Investor Financial Planning, LLC

Paul Lafollette III is a CFP® with 14 years of industry experience, currently serving as the sole advisor at Intelligent Investor Financial Planning, LLC in San Francisco, CA. He previously worked at Ameriprise Financial Services, Inc. from 2012 to 2016. Mr. Lafollette holds a California Life and Health insurance license, which he uses exclusively to provide education and advice without earning commissions. Intelligent Investor Financial Planning serves individual clients, including higher-net-worth households, and small businesses by offering comprehensive financial planning and investment consultation across various areas such as retirement, tax, estate, education, and cash-flow analysis. The firm combines a wrap-fee investment program with a core-and-satellite approach to portfolio management predominantly on a non-discretionary basis and provides complimentary educational workshops on personal finance and investing.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Divorce financial planning
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Paolo B

Series 65

Sausalito, CA

Paolo Bernardi Advisor

Paolo Bernardi is a financial advisor at Paolo Bernardi Advisor, an independent registered investment advisory firm. He holds a Series 65 designation and has three years of industry experience. Prior to founding his firm, he worked at Selezioni Inc for nine years and VinUS Inc for thirteen years. Paolo Bernardi Advisor serves individuals, high-net-worth clients, trusts, estates, and business entities with portfolio management and financial planning services. The firm emphasizes a long-term, fundamentals-driven investment approach supported by macro analysis and selective technical tools, managing client accounts on a non-discretionary basis and providing regular research communications including quarterly reports and weekly email bulletins.

General retirement planning Cash flow / budgeting ESG / Sustainable investing Options & derivatives strategies
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Guy W

Series 63, Series 65

Mill Valley, CA

Freedom Capital Management, Inc.

Guy Woolley is the sole advisor at Freedom Capital Management, Inc., an independent firm based in Mill Valley, CA. He holds Series 63 and Series 65 licenses and has 25 years of industry experience, including 20 years managing assets at Freedom Capital Management. He is also a licensed insurance agent for occasional client needs. Freedom Capital Management serves individuals, families, trusts, charitable organizations, business entities, and retirement plans. The firm provides ongoing portfolio management, financial and retirement planning, and tax-aware investing, using a long-term, diversified asset-allocation approach with tactical adjustments based on fundamental, technical, and quantitative analysis.

Retirement income strategy Social Security optimization Tax-loss harvesting General retirement planning Debt management
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Rania G

CFP®

San Rafael, CA

Clarity Wealth Partners

Rania Ghawi is a CFP®-certified financial advisor at Clarity Wealth Partners with two years of industry experience. She has previously worked at Beacon Pointe Advisors, Waypoint Wealth Partners, and Larkspur Financial Advisors. Clarity Wealth Partners is a fee-only registered investment adviser that serves individual and high-net-worth clients through wealth management, portfolio supervision, and comprehensive financial planning. The firm combines passive and active investment strategies, offers socially responsible options, and provides educational seminars and project-based planning.

College savings (529s, UTMA, etc.) Cash flow / budgeting Social Security optimization ESG / Sustainable investing
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Christopher S

CFP®, Series 63, Series 65

El Cerrito, CA

Harborlight Investments, LLC

Christopher Sheehy is a CFP® with 10 years of industry experience, currently serving at Harborlight Investments, LLC since 2017. Prior to this, he worked at Wynn Capital Management from 2015 to 2016. Harborlight Investments serves individual investors, pension and profit-sharing plans, charitable organizations, and privately held businesses, offering discretionary portfolio management, automated advisory programs, and financial consulting. The firm combines human management with automated model portfolios and employs both long- and short-term trading strategies, with a focus on ETFs and no-load mutual funds.

Wealth management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Annuities
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William C

CFA®, Series 66

San Francisco, CA

Catton Capital Partners, LLC

William Catton is a CFA® charterholder with three years of industry experience. He is currently an advisor at Catton Capital Partners, LLC, where he has worked since 2025. Prior to this, he held roles at Bank of America, N.A. and Merrill. Catton Capital Partners, LLC provides discretionary asset management, portfolio management, and retirement plan consulting for individuals, trusts, pension plans, and business entities. The firm employs a range of strategies including fundamental and technical analysis, with investment options spanning equities, fixed income, alternative investments, and more, and maintains a high-touch, concentrated client focus.

Private / alternative investments Options & derivatives strategies Real estate investing Passive / index investing
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Shannon L

CFP®

Berkeley, CA

Elmwood Wealth Management

Shannon Lemon is a CFP® professional with 13 years of experience in financial advising. She has been with Elmwood Wealth Management since 2012. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, trusts, estates, donor-advised funds, and retirement plans. The firm offers discretionary and non-discretionary portfolio management combined with financial planning, employing a total-return, long-term investment approach through actively managed and ETF-based service models.

College savings (529s, UTMA, etc.) General retirement planning Wealth management Private / alternative investments Cash flow / budgeting
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