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David Y

Series 63, Series 65

Fairfield, NJ

Podell Financial Group LLC

David Yates is a financial advisor with Podell Financial Group LLC, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. His prior experience includes roles at New York Life Insurance Company and various affiliated firms from 2000 to 2023. He is also an independent insurance agent based in Fairfield, NJ. Podell Financial Group LLC is an SEC-registered investment adviser that provides portfolio management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, and plan sponsors. The firm tailors investment recommendations based on client objectives and risk tolerances, offering both discretionary and non-discretionary managed-account programs.

Wealth management Private / alternative investments
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Taylor P

CFP®

Morristown, NJ

Lavish Financial Planning

Taylor Peters is a CFP® professional with three years of industry experience. She is affiliated with Prosperity Road, LLC in Santa Ana, CA, where she has worked since 2021 and also serves as a paraplanner for the firm. Her prior experience includes roles at Lavish Financial Planning, Davidson Capital Corporation, and self-employment. Prosperity Road provides investment management, financial planning, and retirement plan advisory services to individuals, high net worth clients, trusts, estates, retirement plans, charitable organizations, and corporations. The firm employs a primarily long-term, fundamental investment approach using institutional mutual funds, ETFs, equities, and fixed income, and manages approximately $156.9 million for about 60 clients.

Cash flow / budgeting Debt management Founder/Business Owner Retired Mid-Career Professionals Married/Couples/Partners
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Paul Z

CFP®, Series 63

Kinnelon, NJ

Asset Advisory Group, Inc.

Paul Zoch is a CFP® professional with over 31 years of industry experience, currently serving at Asset Advisory Group, Inc. since 1994. He holds a Series 63 license and is based in Kinnelon, NJ. Outside of his advisory role, he is involved in life, health, and disability product sales through various insurance carriers. Asset Advisory Group, Inc. provides comprehensive financial planning and asset management services to individual and institutional clients, including pension plans, trusts, estates, and charitable organizations. The firm uses a long-term, research-supported investment approach primarily employing mutual funds and ETFs, and manages approximately $480 million in assets across two advisors.

General retirement planning College savings (529s, UTMA, etc.)
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Andrea Z

CFA®, Series 66

Montclair, NJ

SFI Advisors, LLC

Andrea Zilli is a CFA® charterholder and holds the Series 66 license with 11 years of industry experience. He has worked at firms including Merrill Lynch and Kore Private Wealth, and is the founder and CIO of AZ Partners, an advisory and consulting firm for asset management entities. He has been with SFI Advisors, LLC since 2025 and concurrently involved with AZ Partners since 2023. SFI Advisors serves individuals, corporations, trusts, estates, charitable organizations, and qualified retirement plans by providing discretionary investment management, financial planning, corporate retirement plan consulting, and family office services. The firm implements tailored portfolios using approaches such as modern portfolio theory and long-term purchase strategies.

Wealth management Charitable giving & philanthropy
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Matthew S

CFP®, Series 63, Series 65

Mendham, NJ

Gci Financial Group

Matthew Sherbine is a CFP® with 22 years of industry experience and has been with GCI Financial Group since 2001. He is a 50% owner and serves as Managing Member of JHP Real Estate Group, LLC, which owns the office condominium housing GCI Financial Group. GCI Financial Group, Inc. is an SEC-registered investment adviser providing asset management and financial planning services to individuals, families, trusts, pension, and corporate clients. The firm manages approximately $105 million for around 100 clients, employing individualized investment strategies with ongoing supervision and periodic reviews.

Options & derivatives strategies General estate planning guidance Charitable giving & philanthropy General tax planning
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Giuseppe R

CFP®, Series 66

Fairfield, NJ

G & R Financial Solutions LLC

Giuseppe Roveccio is a CFP® and Series 66 licensed financial advisor with nine years of industry experience. He is currently the sole advisor at G & R Financial Solutions LLC, where he has worked since 2024. Prior to this, he spent seven years at Stawnychy Financial Services, Inc. and one year at Regal Investment Advisors, LLC. Roveccio is also a licensed insurance agent involved in the sale of various insurance products. G & R Financial Solutions LLC provides discretionary and non-discretionary investment management and financial planning services to individuals and high-net-worth clients. The firm emphasizes tailored advice based on clients’ objectives, risk tolerance, and time horizon, employing a blend of asset allocation, dollar-cost averaging, technical analysis, and trading techniques with a focus on tax awareness and regular account reviews.

General estate planning guidance Wealth management Annuities Cash flow / budgeting
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Daniel O

CFA®, Series 65

Short Hills, NJ

Xpotential Inc.

Daniel O'Donnell is a CFA® charterholder and Series 65 licensed advisor with 15 years of industry experience. He has been with Xpotential Inc. since 1999. Outside of his advisory role, he serves as an independent director on the board of Informetric Systems Inc., a software company focused on manufacturing automation. Xpotential Inc. provides discretionary portfolio management to individuals, trusts, foundations, small businesses, pensions, and other institutions. The firm uses globally diversified portfolios with low-cost index funds and ETFs, applying both strategic asset allocation and tactical overlays to manage risk and liquidity according to client objectives.

Passive / index investing Active portfolio management Wealth management Founder/Business Owner Technology Professional
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Kevin S

CFP®, Series 63, Series 65

Montville, NJ

S Squared Retirement Solutions LLC

Kevin Saia is a CFP® professional with 33 years of industry experience, currently serving at S Squared Retirement Solutions LLC. His prior roles include positions at American Portfolio Advisors, Inc. and American Portfolios Financial Services, Inc. He is the owner of College Planning of NJ and the author of a book titled *Retirement and Income*. S Squared Retirement Solutions LLC provides financial planning and discretionary portfolio management to individual clients, including high-net-worth households, as well as charities and business entities. The firm uses fundamental analysis to build individualized asset allocations, typically employing ETFs, mutual funds, stocks, and bonds, and offers oversight of third-party advisers through the Envestnet platform.

Real estate investing
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Sarah P

CFP®

Cedar Grove, NJ

Avrio Wealth PTE LTD

Sarah Pezzino is a CFP® professional with one year of industry experience, currently with Avrio Wealth LLC. Her prior roles include positions at Avrio Wealth PTE LTD and Cambly Inc. Outside of financial advising, she works seasonally as a shopper for Whole Foods Market. Avrio Wealth LLC advises high-net-worth individuals, corporations, and institutions, including cross-border clients, on integrated financial planning and investment management. The firm offers a comprehensive planning process with written Investment Policy Statements and manages globally diversified portfolios using ETFs, equities, bonds, real estate, private equity, and alternative investments.

Wealth management Private / alternative investments Real estate investing Founder/Business Owner Executive Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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Igor S

CFP®, CFA®

Fair Lawn, NJ

Vilga Financial Planning LLC

We specialize in working with families with portfolios in the $5M–$50M range, where strategic planning, tax efficiency, and cost management have an outsized impact. Traditional firms often rely on complex, high-cost strategies that offer questionable benefits. Our fixed-fee, planning-driven model takes a different approach: focusing on practical, high-impact financial strategies rather than unnecessary complication. We apply the right level of sophistication, using techniques like direct indexing and individual bond ladders only when we determine that they add clear value (based on portfolio size, risk profile, and tax considerations). Our financial planning and investment management approach is guided by three core principles: • Risk Management: grounded in a tailored financial plan • Tax Efficiency: ensuring strategies align with after-tax outcomes • Fee Minimization: keeping costs low to maximize long-term results Our goal is to provide a structured, transparent, and thoughtful approach - one that leads to a better long-term client experience through fair fees, strategic decision-making, and a focus on what truly matters.

Wealth management Tax-loss harvesting Founder/Business Owner Executive Gen X (Born 1965-1980)
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Bernard K

CFP®, Series 63

Morristown, NJ

Kiely Capital Management, Inc.

Bernard Kiely is a CFP® with 22 years of experience in financial advising and over 40 years as a CPA. He has been with Kiely Capital Management, Inc. since 1993 and maintains an active CPA practice. The firm advises individual clients, including high-net-worth individuals and trusts, offering comprehensive financial planning and discretionary portfolio management. Kiely Capital Management emphasizes diversified portfolios primarily composed of no-load mutual funds, ETFs, and fixed-income securities, integrating tax planning through its affiliation with an active accounting practice.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Debt management
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Alyssa L

Series 65

Roseland, NJ

Diversified Planning Strategies Advisors LLC

Alyssa Loughlin is a financial advisor with Diversified Planning Strategies Advisors LLC, holding a Series 65 credential. She has one year of experience in the industry and previously worked for nine years at Spark Foundry. Diversified Planning Strategies Advisors LLC provides financial planning and discretionary portfolio management to individuals, trusts, estates, charitable organizations, and business entities. The firm manages approximately $154.4 million in discretionary assets across about 364 client accounts and uses third-party model portfolios and a sub-adviser in its investment approach.

General retirement planning Cash flow / budgeting General estate planning guidance Long-term care insurance College savings (529s, UTMA, etc.) Founder/Business Owner
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Tanya P

Series 63, Series 65

Summit, NJ

Pulver Capital Management LLC

Tanya Pulver is a financial advisor at Pulver Capital Management LLC with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Pulver Capital Management since 2009. Pulver Capital Management is a small advisory firm serving individuals, high-net-worth clients, trusts, estates, and business entities. The firm provides personalized investment supervisory and portfolio management services, utilizing both fundamental and technical analysis with an emphasis on corporate high-yield bonds and dividend-paying equities.

Active portfolio management Options & derivatives strategies
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Marc M

Series 65

Randolph, NJ

McMillan Analysis Corporation

Marc Maricondo is a financial advisor at McMillan Analysis Corporation with a Series 65 credential and three years of industry experience. He has previously worked at Howard and Capstone Research. McMillan Analysis Corporation advises individuals, banks, investment companies, trusts, and other advisers, focusing on discretionary portfolio management using option-based strategies. The firm combines active options-focused asset management with commercial publishing and data services, including subscription newsletters, seminars, and software products.

Options & derivatives strategies Active portfolio management
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David F

CFP®, CFA®, Series 63, Series 66

Roseland, NJ

Kensington Financial Advisors LLC

David Fuhrman is a CFP® and CFA® with 23 years of industry experience. He has worked at Kensington Financial Advisors LLC since 2022 and previously spent 15 years at National Wealth Management, LLC. Outside of his advisory role, he serves as a director of Bush Refrigeration Inc., a nationwide distributor of commercial refrigeration equipment. Kensington Financial Advisors serves individuals, including high-net-worth clients, as well as pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm offers wealth management combining discretionary and non-discretionary investment management with financial planning and consulting services, utilizing a range of investment strategies and instruments tailored to client suitability.

Wealth management Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Founder/Business Owner Executive
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James P

Series 65, Series 63

Madison, NJ

Lancaster

James Perrello is an advisor at Lancaster with Series 65 and Series 63 certifications and has recently begun his career in the financial industry. Prior to joining Lancaster Labs, LLC, he worked at Wolverine Trading from 2016 to 2020. Lancaster Labs, LLC provides discretionary investment management focused on municipal and other fixed-income instruments, serving individual, high-net-worth, and institutional clients. The firm employs a systematic and quantitative investment approach using proprietary technology that incorporates artificial intelligence and algorithmic execution to pursue intermediate-term, tax-exempt income with active trading.

Passive / index investing Active portfolio management
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Thomas C

Series 63, Series 65

South Orange, NJ

DGM Asset Management, L.L.C.

Thomas Capola is the founder of BESA Capital Partners and holds Series 63 and Series 65 credentials. He has over 25 years of experience in investment management through his roles at DGM Asset Management since 1997 and as founder of Rebel Goat Partners, LLC, which manages various family-owned real estate properties. BESA Capital Partners is an investment manager serving primarily pooled vehicles and institutional-type clients, employing a broad investment approach that includes fundamental, technical, and cyclical analysis across a wide range of asset classes and strategies. The firm offers tailored portfolio management with discretionary authority and provides financial planning and educational seminars.

Options & derivatives strategies Concentrated stock management
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John L

CFA®, Series 63, Series 65

Montclaire, NJ

Bourne Lent Asset Managament, Inc.

John Lent is a CFA® charterholder with four years of industry experience. He is affiliated with Bourne Lent Asset Management, Inc., where he has worked since 2006. Prior to this, he has been associated with U.S. Trust Company since 1996. Bourne Lent Asset Management provides discretionary investment management and advisory services to individuals, trusts, estates, charitable organizations, businesses, and municipal entities. The firm emphasizes fundamental analysis and customized portfolio construction, focusing primarily on individual equities and bonds while incorporating mutual funds and ETFs as needed.

Active portfolio management
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Jeffrey W

CFP®, Series 63, Series 65

Short Hills, NJ

OFC Wealth Management

Jeffrey Waters is a CFP® with 21 years of experience in the financial services industry. He has worked at OFC Financial Planning, LLC since 2005. OFC Wealth Management serves individuals, high-net-worth clients, business entities, and charitable organizations with discretionary portfolio management and financial planning services. The firm employs diversified investment strategies including equities, fixed income, mutual funds, ETFs, and options, and offers features such as account aggregation and client-imposed management restrictions.

Options & derivatives strategies
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John P

Series 65

Roseland, NJ

Diversified Planning Strategies Advisors LLC

John Papa is a financial advisor with Diversified Planning Strategies Advisors LLC, holding a Series 65 designation and 11 years of industry experience. He has worked at AE Wealth Management and has been involved with Advanced Planning Strategies, doing business as Diversified Planning Strategies, since 1988. Outside of advisory roles, he is president of 1st Tee Investment Group LLC, a commercial building owner and manager. Diversified Planning Strategies Advisors LLC provides financial planning and portfolio management primarily to individual clients, including high-net-worth individuals, as well as trusts, estates, charitable organizations, and business entities. The firm manages approximately $98 million across three advisors and employs a model portfolio approach through third-party sub-advisers and multiple external model providers.

General retirement planning Cash flow / budgeting General estate planning guidance Long-term care insurance College savings (529s, UTMA, etc.) Founder/Business Owner
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