William Keffer is a CFP® and ChFC® with 20 years of experience in financial planning, operating Keffer Financial Planning since 2007. His background includes extensive work in life, annuity, and insurance businesses. Keffer Financial Planning serves individuals, trusts, estates, charitable organizations, small businesses, and professionals, offering financial planning and investment consultation. The firm emphasizes a long-term, buy-and-hold investment approach using asset-allocation models and provides services on an hourly or project basis without custodial management of client assets.

Michael Marietti is the sole advisor at Riverbend Planning Group LLC in Chicago, holding a Series 65 designation and bringing 27 years of industry experience. He has led Riverbend Planning Group since 2013 and also serves as president of a consulting business, MTS Capital Inc. Riverbend Planning Group is an independent registered investment adviser serving individuals, including high-net-worth clients, as well as institutional and tax-advantaged entities. The firm offers discretionary and non-discretionary portfolio management along with comprehensive financial planning services tailored to client goals, employing a combination of asset-based management and fixed-fee planning engagements.

Jonathon Bell is a financial advisor at Royalty Wealth Management, Inc. in Chicago, IL, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has held prior positions at Rudis Capital Management, Saxony Capital Management, Rothschild Investment LLC, and LaSalle Financial Services. Royalty Wealth Management is an independent firm serving individual and high-net-worth clients, trusts, estates, and business entities with discretionary asset management and investment consulting. The firm customizes portfolios using quantitative optimization, technical analysis, and a mix of investment instruments, offering model strategies and performance-based account programs uncommon among similarly sized firms.

Mark Miller is a CFA® charterholder and Series 63 licensee with eight years of industry experience. He has been with BlueView Investment LLC since 2017 and previously worked at Crystal Rock Capital Management. BlueView Investment LLC provides advisory services to individuals, high-net-worth clients, pooled investment vehicles, charitable organizations, and business entities. The firm focuses on equities using fundamental analysis and employs long-term and short-term trading as well as short sales, with an emphasis on long/short equity strategies and discretionary portfolio management.

Mauricio Ramirez Calvo is a financial advisor at Stratfinx Wealth in Chicago, holding a Series 65 designation with one year of industry experience. His prior roles include work at Kard Financial and Allstate Investments, and he has been involved with Plume Design since 2021. Stratfinx Wealth is an independent firm providing investment management and financial planning to individuals, high-net-worth clients, and corporate entities, including international clients. The firm employs an investment approach based on Modern Portfolio Theory, combining passive and active strategies and offering discretionary portfolio management alongside tailored financial planning.

Stuart Mcdermott is a CFA® charterholder and the sole advisor at Defender Asset Management LLC in Evanston, IL, with six years of industry experience. He previously worked as a self-employed advisor and spent sixteen years at Holland Capital Management. Defender Asset Management provides investment advisory and financial planning services to individuals, trusts, closely held businesses, and pension or profit-sharing plans. The firm coordinates with third-party investment managers who execute client strategies, focusing on diversified manager allocations and ongoing performance monitoring rather than discretionary trading.

Ginger Gorden is a CFP® professional with 12 years of experience in the financial industry. She is the principal advisor at GGCFO Advisors and also serves as president and accountant of GD Group, Inc., where she provides outsourced CFO and accounting services. GGCFO Advisors offers financial planning, investment supervisory services, and access to institutional sub-advisers primarily for individual and high-net-worth clients. The firm employs a market-based, structured investment approach focused on diversification, cost awareness, and continuous market exposure, typically managing portfolios on a discretionary basis.

David Raub is a financial advisor at Outlook Capital Management, LLC in Arlington Heights, IL, holding a Series 65 designation with 21 years of industry experience. He has been with Outlook Capital Management since 2004. Outlook Capital Management is a small, discretionary advisory firm managing portfolios primarily for individual and high-net-worth clients. The firm employs a fundamental analysis-based, concentrated long-term equity strategy focused on financially strong, large-cap U.S. companies, with portfolios managed on a discretionary basis and tailored to client objectives and risk tolerance.

Robert Rowe Jr. is the founder of Rowe Consulting Group, LLC in Elmhurst, Illinois, with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has been involved with Enhanced Investment Partners, LLC and Rowe Decision Analytics LLC since the mid-1980s. Rowe is also the founder and sole owner of Rowpyn Investment Partners LLC, which owns the intellectual property for the proprietary Enhanced Dynamic® domestic equity rotation methodology. Rowe Consulting Group provides investment consulting and advisory services to mid-market retirement plans, endowments, foundations, and individual clients. The firm uses a fee-only, fiduciary approach with a focus on investment policy development, manager selection, and quantitative rotation strategies licensed through affiliated entities.

David Maley is a CFP®-certified financial advisor at 1102 Partners, LLC in Chicago, with five years of industry experience. He previously worked at Ariel Investments, LLC for twelve years. Outside of his advisory role, Maley serves as a board member of the Joseph Maley Foundation and ClearSign Technologies Corporation, and he participates on the Investment and Finance Committee for Thresholds. 1102 Partners provides wealth management and portfolio management services to individuals, high-net-worth clients, trusts, and estates, offering family-office–style coordination in estate and tax planning, philanthropy, and multi-generational financial education. The firm’s investment approach emphasizes fundamental analysis and long-term strategies, using diversified mutual funds, ETFs, equities, fixed income, options, and alternative investments.

William Griffioen is a CFP® and holds a Series 66 license with 17 years of industry experience. He is the sole advisor at Elite Focus Private Wealth, LLC, where he has worked since 2014. Griffioen is also a licensed insurance professional, maintaining a side activity as an independent insurance broker. Elite Focus Private Wealth provides discretionary investment management and financial planning to individuals, high-net-worth clients, businesses, institutions, and charitable organizations. The firm emphasizes fundamental analysis and a primarily long-term investment approach, offering customized portfolios that may include equities, bonds, ETFs, mutual funds, and third-party managed accounts.

Peleg Halpern is a financial advisor at North Star Wealth Management with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Revere Financial LLC and CoMiMa LLC. North Star Wealth Management provides discretionary portfolio management and financial planning services to individuals, including high-net-worth clients, as well as corporate and business entities. The firm utilizes a combination of fundamental and quantitative analysis, primarily recommending ETFs and fixed income instruments, and employs derivatives and options strategies within separately managed accounts.

Christopher Long is a CERTIFIED FINANCIAL PLANNER™ professional with 23 years of industry experience. He has been with Long & Associates LLC since 2002 and currently operates as the sole advisor at Long Financial Planning in Chicago, IL. Long Financial Planning provides personalized, fee-only financial planning and investment management services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm emphasizes strategic asset allocation and passive investment strategies within globally diversified portfolios and offers specialized retirement plan advisory services alongside individual financial planning.

Corissa Landphair is a CFP®-certified financial advisor with 11 years of industry experience. She founded and has led Landphair Wealth Management LLC since 2016, serving clients from Winnetka, IL. Landphair Wealth Management LLC is an independent, single-advisor registered investment adviser that provides discretionary portfolio management and financial planning primarily to individuals and high-net-worth clients. The firm emphasizes asset allocation based on modern portfolio theory, combining long-term passive equity strategies with active fixed-income management, and serves both individual and pension or profit-sharing plan clients.

John Maguire is the sole advisor at Maguire Asset Management, LLC, an independent firm based in Oak Brook, IL. He holds Series 63 and Series 65 licenses and has 24 years of industry experience. Maguire has been with Maguire Asset Management since 2004, overseeing both portfolio management and pension consulting services. Maguire Asset Management provides portfolio management for individual clients and pension consulting for plan sponsors, including 401(k), profit-sharing, trusts, estates, and charitable organizations. The firm combines fundamental, technical, quantitative, and qualitative analysis with asset allocation, trading strategies, and specialized pension consulting services such as Investment Policy Statement preparation and participant educational workshops.

Michael Trekas is a financial advisor with The Meridian Business Group, Ltd, where he has worked for 24 years. He holds Series 63 and Series 65 licenses and operates as an independent insurance agent in addition to his advisory role. The Meridian Business Group provides services to individuals, trusts, pension and profit-sharing plans, and business entities, offering discretionary portfolio management and non-discretionary financial planning. The firm emphasizes customized advice based on each client’s financial situation and employs a disciplined investment approach focusing on strategic asset allocation and periodic rebalancing.

Aron Routman is a financial advisor at Foresight Strategic Partners, LLC in Evanston, IL, holding a Series 65 designation with seven years of industry experience. He has been with Foresight Strategic Partners since 2017 and has also operated Routman Asset Management since 2001. Foresight Strategic Partners primarily serves individual and high-net-worth clients with discretionary portfolio management, managing approximately $10.5 million across 32 client relationships. The firm employs proprietary research focused on large-cap equities and utilizes option strategies, including longer-dated options and multi-leg spreads, alongside cash equity positions. Its performance-based fee arrangements and concentrated client base distinguish its investment approach.

William Dippell is a financial advisor at Milestone Money in Chicago, IL, with 21 years of industry experience. He holds a Series 66 designation and has previously worked at Mariner Platform Solutions, AdvicePeriod, LLC, and LakeStar Wealth Management, LLC. Milestone Money provides wealth management services to individual and high-net-worth clients, including trusts and estates, combining discretionary investment management with ongoing financial planning. The firm builds portfolios primarily using mutual funds and ETFs, following frameworks based on Modern Portfolio Theory and the Efficient Market Hypothesis, and emphasizes Liability-Driven Investing for clients nearing or in retirement.

Todt Marks is the sole advisor at Todt Investment Management LLC in Chicago, IL, holding CFP® and Series 65 credentials with 16 years of industry experience. He has also practiced law in Illinois for over 15 years through his independent legal practice. Todt integrates his legal background with financial advising, spending under 15% of his professional time practicing law alongside his advisory work. Todt Investment Management LLC serves individual investors by providing both investment supervisory services and consulting without active portfolio control. The firm combines economic and industry analysis to create customized portfolios with a focus on low trading frequency, offering ongoing monitoring, regular reviews, and personalized client engagement.

Hi, I’m Emi! I’m so glad you came across my profile. Here is a little about me and why I started my firm: I am a first-generation wealth builder, first-generation immigrant, first in my family to graduate college, start a business, and earn more than my parents. With every “first” came excitement but also uncertainty. Managing money, making financial decisions, and building long-term wealth felt overwhelming—because no one had taught me how. I know firsthand the challenges that come with navigating finances without guidance especially as a woman. I founded MyGen Planning to serve first-generation wealth builders and independent-minded professionals in their 20s, 30s, and 40s—who are building financial security — often for the first time — on their own terms. As we like to say, “The first in your family, but not alone.” There are four ways to work with us: Ongoing Financial Planning |Project-Based |Hourly Financial Planning |Investment Management Head over to mygenplanning.com to see how we serve our clients.