Cody Hale is a financial advisor with Thrivent Investment Management, holding a Series 66 designation and three years of industry experience. Prior to joining Thrivent, his work history includes roles in automotive sales and detailing as well as experience at the University of California, Irvine. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, delivering written financial recommendations across various planning areas without implementation. The firm offers a holistic, goal-based approach and separates its planning and managed-account services while maintaining periodic reviews of client plans.

Rhonda Sasse is a financial advisor with Morgan Stanley in Claremont, CA, holding a Series 66 designation and seven years of industry experience. She has been with Morgan Stanley since 1991. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and financial planning services that utilize structured discovery processes and modeling tools, managing approximately $2.74 trillion in client assets.

Yuran Liu is a financial advisor with Merrill and holds a Series 66 designation, bringing two years of industry experience. Prior to Merrill, Liu worked at Bank of America and Cathay Bank. Outside of advisory work, Liu serves as a California Notary Public. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Frank Lee is a CFA® charterholder and holds Series 63 and Series 66 licenses, with 10 years of industry experience. He is currently with J.P. Morgan Securities in Pasadena, CA, where he has worked since 2023. Prior to this, he spent 16 years at Payden & Rygel and two years at Miracle Mile Advisors, LLC. Lee serves on the board of the Foundation for the Los Angeles Community Colleges, a nonprofit organization that supports higher education initiatives. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, and endowments through a non-discretionary program focused on asset allocation advice, investment manager searches, and customized performance reporting. The firm’s advisory process combines quantitative and qualitative research and incorporates ESG criteria in its recommendations.

Jeannie Shen is a financial advisor at J.P. Morgan Securities with 20 years of industry experience and holds a Series 66 designation. Her career includes positions at Wells Fargo Bank, Bank of America, LPL Financial, and BMO Harris Bank before joining J.P. Morgan in 2025. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm’s advisory process integrates quantitative and qualitative research to build model asset allocations and incorporates broader derivatives and commodities capabilities.

Arthur Chen is a financial advisor with Mass Mutual Investors Services who holds Series 63 and Series 65 designations and has 29 years of industry experience. His career includes roles at Mass Mutual Investors Services, MassMutual Life Insurance Company, and Western and Southern Life. Outside of his advisory work, he is a co-owner of a rental property managed by a third party. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers collaborative, annual planning engagements using firm-approved software and delivers written recommendations without investment discretion.

Ryan O'Keefe is a financial advisor with Ameriprise in Los Angeles, CA, holding a Series 66 designation and 15 years of industry experience. He has worked at Ameriprise and its affiliated entities since 2010 and is also involved in hospitality operations through a catering and event support role outside of his advisory work. Ameriprise offers retirement-income planning services primarily for individuals with significant investable assets, combining research, modeling, and tax-efficient strategies to deliver non-discretionary recommendations through a centralized consulting team. The firm provides a broad range of advisory, brokerage, and insurance solutions typical for a large institutional provider.

Gustavo Rivera is a Series 66 licensed financial advisor at LPL Financial with 11 years of industry experience. He has worked at LPL Financial since 2019 and previously held roles at Waddell & Reed Inc and various insurance carriers. Rivera has also served on the University Heights Middle School Site Council and played in the Moreno Valley Community Band. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by advanced research and operational tools.

Robert Baraga is a financial advisor with Charles Schwab, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has been with Charles Schwab and Charles Schwab Bank since 2003 and 2005, respectively. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers both non-discretionary and discretionary investment options supported by multi-asset model portfolios, centralized custody, and a formal alternative-investment onboarding process.

Maitram Nguyen is a financial advisor with Wells Fargo Clearing, holding a Series 63 designation and 11 years of industry experience. Prior to joining Wells Fargo Clearing in 2022, Nguyen worked at JP Morgan Securities LLC and JP Morgan Chase, with a combined tenure from 2011 to 2021. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, retirement plan consulting, and brokerage solutions. The firm manages approximately $671 billion in assets and utilizes research from Wells Fargo Investment Institute along with third-party data to guide investment decisions.

Christopher Consolo is a CFP® with eight years of industry experience, currently serving as a financial advisor at Ameriprise in Glendora, CA. He has been with Ameriprise and its affiliated entities since 2016. Outside of his advisory role, he is a co-owner of JM Frederich Group, Inc., where he manages an Ameriprise business, and he has provided funding for a retail venture involving sports jerseys. Ameriprise is a large institutional firm offering a retirement-income planning service targeting clients with substantial investable assets. Its approach includes tailored, non-discretionary recommendations supported by algorithmic tools and comprehensive planning strategies, delivered through a centralized retirement-income consulting team in collaboration with client advisors.

Dana Go is a financial advisor with LPL Financial, holding Series 63 and Series 65 designations and bringing 26 years of industry experience. Prior to joining LPL in 2022, Dana worked at firms including Securities America and Invest Financial Corporation. Dana operates under SoCal Wealth Management as a DBA for the LPL business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of financial planning and investment management services, utilizing both proprietary and third-party strategies across discretionary and non-discretionary accounts.

Jonathon Allen is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 32 years of industry experience. His career includes roles at Citigroup Global Markets and U.S. Bancorp Advisors. He is based in Anaheim, CA. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, institutions, and retirement plan participants. The firm offers a broad range of advisory and brokerage services, including financial planning and access to model portfolios, supported by extensive operational tools and a large network of more than 22,800 advisors.

Jennifer Schroer is a financial advisor with Merrill in Pasadena, CA, holding a Series 66 designation and 4 years of industry experience. She has been with Merrill since 2004. Outside of her advisory role, she is also a children’s book author, receiving royalties for her published work. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutions.

Wendy Behner is a CFP®-designated financial advisor with Wells Fargo Advisors, bringing 36 years of industry experience. She has held roles at Wells Fargo Clearing and Wells Fargo Investments, LLC prior to her current position. Wells Fargo Advisors Financial Network offers investment and financial planning services to individuals, trusts, and institutions, providing a broad range of planning options tailored to clients who meet certain net-worth criteria. The firm combines proprietary research and planning tools with multiple financial product options and referral channels.

Kevin Lee is a financial advisor at UBS Financial Services with two years of industry experience. He holds a Series 66 designation and previously worked as a self-employed advisor for seven years. He is based in Pasadena, CA. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor investment strategies.

Alexander Folken is a financial advisor with Cetera who holds Series 63 and Series 66 licenses and has 12 years of industry experience. He has worked at multiple firms including Fidelity, NY Life, and Avantax. Folken is also involved with Husami & Associates, where he assists with wealth management, tax, payroll, and bookkeeping services. Cetera Investment Advisers LLC is an SEC-registered adviser serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Lily Cai is a financial advisor at Morgan Stanley with 26 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with Morgan Stanley since 2009, including roles at Morgan Stanley Private Bank, N.A. since 2015. Morgan Stanley Wealth Management serves individual and institutional clients with a range of advisory programs, including tailored financial planning. The firm uses structured planning tools and market models to develop client plans and offers various investment and trading activities alongside its advisory services.

Brian Matz is a financial advisor at Equitable Advisors with 31 years of industry experience. His prior roles include positions at LPL Financial, Wedbush Securities, U.S. Bancorp Investments, and Citigroup Global Markets. He is the owner of Matz Wealth Management, Inc., an outside business, and serves as a trustee for a personal trust. Equitable Advisors serves individuals, pension plans, corporations, and institutional clients with financial planning, retirement consulting, and asset management programs. The firm utilizes a network of Investment Adviser Representatives and offers a variety of advisory models, including third-party and proprietary solutions tailored to client risk tolerance and needs.

Nalendra Perera is a financial advisor with J.P. Morgan Securities in Pasadena, CA, holding Series 63 and Series 65 credentials and 22 years of industry experience. He has been with J.P. Morgan Securities since 2012 and previously worked at Chase Investment Services Corp. from 2010 to 2012. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary program focused on written asset allocation advice, investment manager searches, and customized performance reporting. The firm combines quantitative and qualitative research to build model asset allocations and incorporates ESG criteria in its recommendations.