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Amy C

CFP®, Series 66

San Mateo, CA

LPL Financial

Amy Cook is a CFP® professional with 17 years of industry experience, currently serving as a financial advisor at LPL Financial since 2021. She has a diverse background including roles in insurance, financial planning, and business ownership, as well as community involvement with the Police Activities League and the San Mateo Chamber of Commerce. Outside of finance, Amy is an author of children’s books and financial education materials. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides a range of advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers financial planning, model portfolios, third-party asset management, and institutional platforms, supported by extensive advisor-facing tools and a broad scope of financial activities.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Nicholas G

Series 66

Oakland, CA

LPL Financial

Nicholas Gums is a financial advisor at LPL Financial with 17 years of industry experience. He holds a Series 66 designation and has previously worked at firms including TD Ameritrade, Charles Schwab, Bank of America, Merrill, and J.P. Morgan Securities. He also serves as a Wealth Management Private Banker at Fremont Bank. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Gerard S

Series 63, Series 65

Alamo, CA

UBS Financial Services

Gerard Soriano Jr. is a financial advisor with UBS Financial Services in Alamo, CA, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been with UBS Financial Services since 2013. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and discretionary portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor strategies to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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David H

Series 63, Series 66

Dublin, CA

J.P. Morgan Securities

David Hoang is a financial advisor at J.P. Morgan Securities with 12 years of industry experience. He holds Series 63 and Series 66 credentials and has been with JPMorgan Chase Bank, N.A. and J.P. Morgan Securities since 2014. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework.

Wealth management Executive Founder/Business Owner
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Victoria W

Series 66

Alameda, CA

Edward Jones

Victoria Watson is a financial advisor with Edward Jones in Alameda, CA, holding a Series 66 designation and 16 years of industry experience. She has been with Edward Jones since 2010. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment strategies supported by a large network of financial advisors and branch offices across the country.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Jiaying M

Series 66

Fremont, CA

Charles Schwab

Jiaying Ma is a financial advisor with Charles Schwab holding a Series 66 designation and two years of industry experience. She previously worked at iBest Learning Center for six years before joining Charles Schwab and Charles Schwab Bank, SSB. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a blend of non-discretionary advisory relationships and discretionary separately managed accounts, supported by a centralized operational structure and multi-asset investment approaches.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Man Shing W

Series 66

Alameda, CA

Merrill

Man Shing Wong is a financial advisor at Merrill with eight years of industry experience. He holds a Series 66 designation and has been with Merrill and Bank of America since 2010. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm serves a diverse client base including individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations, offering model-based and discretionary investment strategies developed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Paul R

Series 66

Burlingame, CA

Fidelity

PJ Rich is an Investment Consultant with experience in wealth management and financial advisory roles. He has worked as a Financial Solutions Advisor at Bank of America Merrill from 2024 to 2026 and as a Wealth Management Associate at Equitable Advisors from 2023 to 2024. He holds a California Insurance License. PJ believes that successful financial planning starts with understanding the individual goals and values of each client. He emphasizes building lasting relationships based on trust, transparency, and personalized guidance to help clients make informed financial decisions throughout different stages of life. Outside of his professional work, PJ has interests in beach activities, fitness, golf, hiking, skiing, and traveling.

Wealth management Passive / index investing Active portfolio management Financial Professional
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Ronnie R

Series 63

San Mateo, CA

LPL Financial

Ronnie Raroque is a financial advisor with LPL Financial in San Mateo, CA, holding a Series 63 designation and 33 years of industry experience. He has been with LPL Financial since 2008, following roles at U.S. Bancorp Investments and Citicorp Investment Services. Raroque also operates Raroque Wealth Management, where he is involved in non-variable insurance services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Daniel B

CFP®, Series 66

Pleasanton, CA

LPL Financial

Daniel Beltran is a CFP®-certified financial advisor at LPL Financial with 21 years of industry experience. He has held roles at United Planners' Financial Services of America and Vitucci & Associates, among others. He is also involved in a non-variable insurance agency under the name Plantran Financial. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers financial planning, model portfolios, third-party asset management, and various institutional platforms, supporting advice through discretionary and non-discretionary strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael H

Series 66

San Ramon, CA

Cetera

Michael Herberger is a financial advisor with Cetera, holding a Series 66 designation and 25 years of industry experience. He has worked at Cetera since 2021, previously serving at VOYA Financial Advisors and Osaic FA, Inc. Michael is also an independent insurance agent involved in the sales of fixed insurance products. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base, including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform that includes affiliated and third-party managers, with over $256 billion in assets under management across more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Lois L

Series 63, Series 65

Oakland, CA

Cetera

Lois Leynse is a financial advisor with Cetera based in Oakland, CA. She holds Series 63 and Series 65 licenses and has 28 years of industry experience, including over 27 years with Avantax Advisory Services. In addition to her advisory work, she has operated the Financial Fitness Center since 1993, specializing in tax preparation and supervision. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a multi-manager platform offering discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Christopher P

Series 66

San Mateo, CA

Charles Schwab

Christopher Patten is a financial advisor at Charles Schwab in San Mateo, CA, holding a Series 66 designation with less than one year of industry experience. His prior background includes roles at SESLOC Credit Union, Cal Poly Associated Students, Inc., and various positions related to education and outdoor activities. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary advisory recommendations and discretionary separately managed accounts, supported by a multi-asset investment approach and centralized operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Weina H

Series 63, Series 66

Redwood City, CA

Ameriprise

Weina Hou is a financial advisor at Ameriprise with 15 years of industry experience. She holds Series 63 and Series 66 designations and has previously worked at East West Bank, Cetera, and Bank of America. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients, notable for its specialized Premier Retirement Income service that provides tailored retirement-income planning through a combination of proprietary research, third-party data, and algorithmic tools.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Cade M

Series 63, Series 66

Pleasanton, CA

Cambridge Investment Research Advisors

Cade Mayer is a financial advisor with Cambridge Investment Research Advisors, holding Series 63 and Series 66 credentials and four years of industry experience. Prior to his current role, he worked at Lululemon for three years and served as an independent golf instructor for two years. He is involved with Protected Investors of America in a marketing capacity. Cambridge Investment Research Advisors serves a diverse client base, including individuals, retirement plans, charitable organizations, and trusts, providing financial planning, investment management, and retirement plan advisory services through a network of independent professionals. The firm offers a range of investment solutions, including proprietary models and access to unaffiliated strategists, with both discretionary and non-discretionary management tailored to client goals.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Ian T

Series 63, Series 65

Pleasanton, CA

Merrill

Ian Tang is a Senior Financial Advisor with Merrill Lynch Wealth Management. He specializes in education planning, managing new wealth, personal retirement planning, and tax minimization. Ian works closely with clients to develop personalized financial strategies aimed at helping them pursue their long-term goals. He holds a Bachelor's Degree from the California State University System and holds the Professional Investment Advisor (PIA) designation. Ian also engages in community service through volunteer work, reflecting the Merrill tradition of local involvement. Outside of his professional role, he enjoys fishing, golfing, softball, and spending time with his family.

Wealth management General retirement planning College savings (529s, UTMA, etc.) General tax planning
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Steve S

Series 63, Series 65, Series 66

Oakland, CA

Charles Schwab

Steve Stevens is a financial advisor with Charles Schwab in Oakland, CA, holding Series 63, 65, and 66 licenses and 26 years of industry experience. His prior roles include positions at Merrill Lynch, Advisor Group Inc., and Schwab Wealth Advisory, Inc. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to discretionary separately managed accounts and offers multi-asset model portfolios supported by in-house research and alternative investment due diligence.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Steven P

Series 66

San Ramon, CA

OSAIC

Steven Pugh is a financial advisor at OSAIC with 27 years of industry experience. He holds a Series 66 designation and previously worked for Lincoln Financial Advisors for 18 years. Outside of his advisory role, he serves as an assistant coach for a junior varsity high school baseball team, providing coaching and sportsmanship instruction. OSAIC serves a wide range of clients, including individuals, high-net-worth investors, pension plans, corporations, and charitable organizations. The firm offers integrated brokerage and investment advisory services, utilizing asset-allocation tools and third-party managers to construct diversified portfolios.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Mary G

Series 66

Piedmont, CA

Cetera

Mary Geong is a financial advisor with Cetera, holding a Series 66 designation and bringing 27 years of industry experience. She has held roles at Avantax Advisory Services and Avantax Insurance Agency and served on the California Board of Accountancy for four years. Outside of her advisory work, she serves as a trustee for Alta Bates Summit Medical Center’s philanthropy board and is the treasurer of the Piedmont Asian American Club, a nonprofit focused on educational and cultural activities. Cetera Investment Advisers LLC is an SEC-registered adviser that supports a broad client base including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to various third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Michael A

Series 63, Series 65

Redwood City, CA

Ameriprise

Michael Abrams is a financial advisor with Ameriprise Financial Services, LLC, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. His career includes tenures at Wells Fargo Clearing and Wells Fargo Advisors before joining Ameriprise in 2020. Ameriprise Financial Services is a large advisory firm serving individual and institutional clients, offering specialized retirement income planning through its Premier Retirement Income service, which provides tailored reports and ongoing advice focused on income reliability and tax-aware withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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