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Elizabeth S

Series 66

Short Hills, NJ

UBS Financial Services

Elizabeth Sweetra is a financial advisor with UBS Financial Services, holding a Series 66 designation and five years of industry experience. Her career includes roles at Northwestern Mutual, Sony Music Entertainment, and client services at FCM, as well as a period working at New York University. UBS Financial Services Inc. serves individual, corporate, and institutional clients with a range of brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm uses proprietary capital market assumptions and model-based asset allocations to tailor plans according to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Thomas P

Series 66

Florham Park, NJ

Merrill

Thomas Pegel is a financial advisor at Merrill with four years of industry experience. He holds a Series 66 designation and has previously worked at Morgan Stanley and NJ Claims Associates. Outside of finance, he has experience working in the hospitality and carpentry sectors. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Robert R

Series 66

Livingston, NJ

OSAIC

Robert Ritchie is a financial advisor at OSAIC with 18 years of industry experience. He holds the Series 66 designation and has worked at Royal Alliance Associates, Inc. since 2018 and previously at Jhfn Sii from 2011 to 2018. Outside of his advisory work, he serves as a college ice hockey and lacrosse referee and coaches youth and high school ice hockey. OSAIC serves a broad mix of retail and institutional clients through a large network of affiliated financial advisers and multiple advisory platforms. The firm offers a range of financial services including brokerage and investment advisory, retirement plan consulting, unified managed accounts, and access to third-party money managers, using various asset-allocation tools and investment vehicles.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Frank M

Series 63

Morris Plains, NJ

RBC Capital Markets

Frank Minor III is a financial advisor at RBC Capital Markets with 41 years of industry experience. He holds a Series 63 designation and has previously worked at Bank of America and Merrill. Outside of his advisory role, he serves as executor for an estate and manages personal investments as a power of attorney. RBC Wealth Management, a division of RBC Capital Markets, serves a diverse client base including individual investors, institutions, and charitable organizations. The firm offers tailored investment programs and portfolio management services through a combination of in-house and third-party managers, with integrated capital markets and alternative investment capabilities.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Zack T

Series 66

Summit, NJ

J.P. Morgan Securities

Zack Tracy is a financial advisor at J.P. Morgan Securities with five years of industry experience. He holds the Series 66 designation and has previously worked at Morgan Stanley, Neuberger Berman, and Merrill Lynch. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors. The firm combines quantitative asset-allocation modeling with centralized due diligence and applies an ESG eligibility framework when recommending strategies.

Wealth management Executive Founder/Business Owner
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Brian M

CFP®, CFA®, Series 66

Summit, NJ

UBS Financial Services

Brian Mac Arthur is a financial advisor at UBS Financial Services with 24 years of industry experience. He holds the CFP®, CFA®, and Series 66 designations. Prior to joining UBS in 2021, he spent 14 years at JPMorgan Chase Bank and J.P. Morgan Securities Inc. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, offering a broad range of services supported by proprietary research and capital market resources.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Leigh E

Series 63, Series 65

Chatham, NJ

Wells Fargo Advisors

Leigh Einhorn is a financial advisor with Wells Fargo Advisors, holding Series 63 and Series 65 designations and bringing 35 years of industry experience. Prior to joining Wells Fargo Advisors in 2025, Einhorn worked within various Wells Fargo entities dating back to 2009. She is the owner of Einhorn Financial Enterprises, LLC, an investment-related business based in Sparta, NJ. Wells Fargo Advisors Financial Network serves individuals, trusts, and institutional clients, providing a broad range of investment and financial planning services. The firm offers tailored recommendations using proprietary research and tools, with planning engagements that cover a wide variety of client needs including retirement, education, and specialized planning areas.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Paul P

Series 63, Series 65

Florham Park, NJ

RBC Capital Markets

Paul Pallo is a financial advisor with RBC Capital Markets in Florham Park, NJ, holding Series 63 and Series 65 credentials and bringing 43 years of industry experience. He has been with RBC Capital Markets LLC since 2014. Outside of his advisory role, he reviews investments and helps monitor the health of a beneficiary for a family trust on a part-time basis. RBC Wealth Management, a division of RBC Capital Markets, serves individual and institutional clients with a range of advisory programs offering discretionary and non-discretionary portfolio management, financial planning, and brokerage services. The firm employs multiple investment managers and model providers, tailoring strategies to clients’ risk profiles and offering integrated capital markets and alternative investment capabilities.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Mitchell D

CFP®, Series 63, Series 65

Denville, NJ

Wells Fargo Advisors

Mitchell Dorfman is a CFP® professional with 44 years of industry experience, currently with Wells Fargo Advisors in Denville, NJ since 2009. He also serves as an assistant fencing coach at Randolph High School. Wells Fargo Advisors Financial Network is a large broker‑dealer and registered investment adviser that offers a broad range of investment and financial planning services to individuals, trusts, and institutional clients, utilizing Wells Fargo research and planning tools to develop tailored recommendations.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Tamara A

Series 63, Series 66

Summit, NJ

J.P. Morgan Securities

Tamara Alter is a financial advisor at J.P. Morgan Securities with 11 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at Wells Fargo Clearing, Bank of America, and Merrill. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a team of Wealth Advisors. The firm combines institutional advisory operations with brokerage, distribution, and investment management capabilities, delivering non-discretionary investment recommendations supported by an in-house manager solutions team and a centralized due diligence process.

Wealth management Executive Founder/Business Owner
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Mohamed R

Series 63, Series 65

Parsippany, NJ

J.P. Morgan Securities

Mohamed Ramadan is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. He has been with J.P. Morgan Securities since 2012 and worked at JPMorgan Chase Bank, NA from 2007 to 2018. Outside of his advisory role, he is involved in real estate as an owner and landlord. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm delivers advisory services alongside affiliated brokerage and investment management capabilities, with a non-discretionary program that retains clients’ final decision-making authority.

Wealth management Executive Founder/Business Owner
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Lauren E

Series 63, Series 66

Florham Park, NJ

Merrill

Lauren Ehlers is a financial advisor with Merrill, holding Series 63 and Series 66 registrations and bringing 19 years of industry experience. Prior to joining Merrill, she was with Morgan Stanley and its affiliates from 2011 to 2019. Outside of her advisory role, she serves as a member of the Boonton Township Committee and the local Planning Board. Merrill, along with its affiliate Managed Account Advisors LLC, offers managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, providing model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Joseph B

Series 63, Series 65

Short Hills, NJ

Wells Fargo Clearing

Joseph Bruno is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors LLC from 2009 to 2016. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering investment policy development, performance reporting, participant education, and discretionary investment management grounded in modern portfolio theory. The firm’s advisory approach includes a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Peter L

Series 63, Series 65

Florham Park, NJ

Merrill

Peter Loring is a financial advisor at Merrill with 27 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Merrill Lynch, Pierce, Fenner & Smith, Inc. since 2001 and Bank of America since 2009. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Jordan L

Series 66

Short Hills, NJ

Merrill

Jordan Liss is a Wealth Management Advisor with The Liss Group at Merrill Lynch Wealth Management. He holds the CERTIFIED FINANCIAL PLANNER® certification and serves high net worth individuals, foundations, and small businesses. Jordan contributes to a team that manages approximately $1 billion in assets as of May 2026. Jordan's expertise includes providing wealth management services that address a wide range of financial needs through a personalized, goals-based approach. His work involves collaboration with CPAs, actuaries, and estate planning professionals to ensure clients' financial goals are comprehensively aligned. Jordan holds a Bachelor's degree from Boston University and has earned the Personal Investment Advisor (PIA) designation. He has been recognized by Forbes as a Top Next-Generation Wealth Advisor in multiple years.

Wealth management HENRY (High Earners, Not Rich Yet) Mid-Career Professionals Parents
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Sabrina P

CFP®, Series 63, Series 66

Morristown, NJ

Morgan Stanley

Sabrina Persaud is a CFP®-designated financial advisor with 13 years of industry experience, currently with Morgan Stanley in Morristown, NJ. Her prior experience includes nine years at Merrill and Bank of America, N.A. She holds Series 63 and Series 66 licenses. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning supported by firm-approved tools and modeling techniques.

General estate planning guidance
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Alexander H

Series 63, Series 66

Short Hills, NJ

Wells Fargo Clearing

Alexander Hasni is a financial advisor with Wells Fargo Clearing in Short Hills, NJ, holding Series 63 and Series 66 licenses and six years of industry experience. He previously worked at J.P. Morgan Securities LLC and JPMorgan Chase Bank, N.A. for five years, as well as at New York Life and other firms earlier in his career. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory, financial planning, and retirement plan consulting services. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party analytics.

Retired Founder/Business Owner
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Marcia G

Series 66

Mount Arlington, NJ

Cetera

Marcia Geltman is a financial advisor with Cetera, holding a Series 66 designation and 17 years of industry experience. She has previously worked with Avantax and 1st Global Capital Corp., and served as a partner at Nisivoccia LLP, a tax and accounting firm. Outside of advising, she is active in her community as an administrator and secretary of the Randolph Chamber of Commerce and serves as a trustee for The Growing Stage, a children’s theater organization. Cetera Investment Advisers LLC operates as a large multi-manager platform serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management, financial planning, and retirement services with access to affiliated and third-party managers across various program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Brian H

Series 66

Florham Park, NJ

Merrill

Brian Hess is a Senior Financial Advisor at Merrill Lynch Wealth Management. He partners with families, professionals, and business owners to create personalized financial plans and investment strategies tailored to their long-term goals. His approach emphasizes clarity, structure, and confidence in financial decision-making. Brian began his career in 2008 at UBS Wealth Management, where he held various client service, analyst, and leadership positions over 18 years. His expertise includes college education planning, family wealth management strategies, legacy planning, liquidity management, retirement planning, and portfolio management. He holds the designation of Personal Investment Advisor (PIA) and earned a Bachelor's Degree from Fairfield University. Outside of his professional role, Brian is involved in his community through coaching youth lacrosse and serving on the Finance Advisory Council for the Church of Saint James in Basking Ridge. He is also the President of the West Point Island Civic Association in Lavallette, New Jersey. Brian resides in Basking Ridge, New Jersey, with his wife and their three daughters.

General retirement planning Retirement income strategy Wealth management College savings (529s, UTMA, etc.) Multi-generational wealth transfer Parents Mid-Career Professionals Established Professionals
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Craig H

Series 66

Florham Park, NJ

UBS Financial Services

Craig Haddock is a Series 66 licensed financial advisor with UBS Financial Services, based in Florham Park, NJ. He has four years of industry experience, including prior roles at MassMutual NJ-NYC and teaching positions at Rutgers University and Nutley High School. UBS Financial Services serves individual, corporate, and institutional clients with a broad range of brokerage and advisory services, combining institutional trading capabilities with wealth management offerings to tailor investment plans based on proprietary research and model-based asset allocations.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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