Juan Plascencia is a CFP® professional with 10 years of industry experience, currently serving at Wells Fargo Clearing since 2016. He previously worked at Wells Fargo Advisors, LLC from 2015 to 2016. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s advisory process is IPS-driven and based on modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

River Kisler is a financial advisor at UBS Financial Services with less than one year of industry experience. He holds a Series 66 designation and has prior work experience at Ideaship and Santa Clara University. His background also includes a five-year tenure at Finnriver Cidery. UBS Financial Services serves individual, corporate, and institutional clients with a range of brokerage and investment advisory services, utilizing proprietary capital market assumptions and research to tailor investment plans. The firm combines institutional trading capabilities with wealth management and offers services such as discretionary portfolio management, mutual fund distribution, and securities-backed lending.

Oliver Duda is a financial advisor with UBS Financial Services in Walnut Creek, CA, holding a Series 66 designation and 16 years of industry experience. He has been with UBS since 2016. Outside of his advisory work, he serves on the finance committee and board of directors for St. Mary of the Immaculate Conception School, where he is involved in budget review and fiscal planning. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining proprietary research with institutional trading capabilities to tailor plans based on clients’ goals and risk tolerances.

Matthew Peterson is a financial advisor with Cetera and holds a Series 66 designation. He has two years of industry experience and has worked at several firms including Mass Mutual Investors Services and Lenox Advisors. Outside of his financial services career, he has been involved in coaching youth water polo for the Contra Costa United Water Polo organization since 2017. Cetera Investment Advisers LLC is an SEC-registered firm serving a diverse client base that includes individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform allowing advisors to implement a range of portfolio strategies with discretionary and non-discretionary options, supported by a large network of over 10,000 advisors and substantial assets under management.

Shubie Gulati is a financial advisor at Morgan Stanley with 36 years of industry experience. He holds a Series 63 designation and has been with Morgan Stanley Smith Barney since 2009 and Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management serves both individual and institutional clients by offering a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process supported by firm‑approved tools and modeling techniques.

James Lin is a financial advisor at RBC Capital Markets in Walnut Creek, CA, with 23 years of industry experience. He holds a Series 66 designation and has previously worked at City National Bank, Bank of America, N.A., and Merrill. RBC Wealth Management, a division of RBC Capital Markets, serves a diverse client base including individual investors, institutions, pension plans, corporations, and charitable organizations. The firm provides various advisory programs with tailored portfolio management and financial planning services, utilizing a combination of in-house and third-party investment managers.

Kory Altheide is a CFP® with 23 years of industry experience, currently serving at Wells Fargo Clearing since 2016. He previously worked at Wells Fargo Advisors LLC from 2009 to 2016. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a broader investment menu that includes insurance-related vehicles and bank deposit sweep options.

Rachel Abdel Hamid is a Wealth Management Advisor at Merrill Lynch Wealth Management. Since joining the ROK Advisory Group, she has developed client relationships focused on customized insurance, estate, and wealth management planning strategies. Rachel arrived at Merrill Lynch in 2006, following her role as an event coordinator for a boutique real estate company in Los Angeles. Over the past 16 years, she has worked within Compliance and Management before transitioning to her current advisory role. Rachel holds a Bachelor's Degree from California State University and has earned the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation awarded by the CERTIFIED FINANCIAL PLANNER™ Board of Standards, Inc. She also holds the Chartered Retirement Planning Counselor™ (CRPC) designation and the Personal Investment Advisor (PIA) credential. She is an active member of the Financial Planning Association. Beyond her professional duties, Rachel is involved with the Glenwood School Foundation. In her free time, she enjoys hiking near her home in San Rafael with her husband Sherif and their two children.

Brian Mulholand is a financial advisor with J.P. Morgan Securities in Walnut Creek, CA, holding Series 63 and Series 66 licenses and bringing 12 years of industry experience. His prior roles include positions at First Republic Investment Management, First Republic Bank, and Citibank NA. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to guide its recommendations.

Kayvon Magidi is a CFP® and holds a Series 66 license, with 18 years of experience in the financial services industry. He currently works at Morgan Stanley and previously spent 11 years at J.P. Morgan Securities. Morgan Stanley Wealth Management provides advisory programs to individuals and institutional clients, offering tailored financial planning and managing approximately $2.74 trillion in client assets. The firm employs a structured planning process supported by firm-approved tools and serves clients through both direct and corporate financial planning agreements.

Nicole Badovinac is a financial advisor with Cetera, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. She has worked at Cetera and its affiliated entities since 2019, with prior roles at Foresters Financial Services and a brief involvement with Nicks Lounge. Outside of her advisory work, she also works part-time as a shopper and delivery person for Shipt. Cetera Investment Advisers LLC is an SEC-registered firm that serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a variety of portfolio management and financial planning services, supporting advisors through access to affiliated and third-party managers and multiple program structures.

Aili Hua is a financial advisor at J.P. Morgan Securities with 12 years of industry experience. She holds the Series 63 and Series 66 designations. Prior to her current role, she worked at Bank of America and Merrill and was involved in operating Niji Restaurant for 25 years. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Jason Vitucci is a CERTIFIED FINANCIAL PLANNER™ professional with 29 years of industry experience. He is currently affiliated with Osaic Wealth, Inc. and has prior experience at Cetera Advisors LLC and First Allied Advisory Services. Outside of his advisory role, he serves as a board member for the St. Isidore School Foundation, a nonprofit organization supporting tuition assistance. Osaic Wealth, Inc. serves a diverse client base including retail and institutional investors through an extensive network of affiliated advisors. The firm offers integrated brokerage and advisory services and employs various asset allocation tools and third-party platforms to construct and manage portfolios on both discretionary and non-discretionary bases.

Lee Cohen is a financial advisor with Raymond James & Associates, holding a Series 63 designation and bringing 28 years of industry experience. He has previously worked at Wells Fargo Clearing and Wells Fargo Advisors LLC. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipal entities, offering financial planning, non-discretionary investment consulting, and specialized municipal advisory services.

Dara Rocchi is a financial advisor with LPL Financial in Danville, CA, holding Series 63 and Series 66 designations and 29 years of industry experience. His prior work includes roles at Fremont Bank since 2019 and Unionbanc Investment Services from 2016 to 2019. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers financial planning, model portfolio programs, third-party asset management, and institutional platforms, combining advisory services with a broad range of non-advisory financial activities.

Edmund Pan is a financial advisor with Ameriprise in Danville, CA, holding a Series 66 designation and 22 years of industry experience. He has been with Ameriprise and its affiliate since 2009. Outside of his advisory role, he is involved in real estate ownership focused on multi-family properties. Ameriprise provides retirement-income planning services targeted at individuals nearing or in retirement with significant investable assets, combining research, modeling, and tax-efficiency analysis to deliver annual, non-discretionary recommendations through a centralized consulting team. As a large institutional firm, Ameriprise offers a broad range of advisory, brokerage, and insurance solutions typical for its category.

John Nash is a financial advisor with Cetera who holds a Series 66 designation and has 26 years of industry experience. His prior roles include positions at Bank of America, Merrill, Sageview Advisory Group, and Cetera Advisor Networks. He is also CEO of a consulting business he founded in 2023. Cetera Investment Advisers LLC serves individual, corporate, charitable, and institutional clients through a nationwide network of independent advisors, offering a variety of portfolio management, financial planning, and retirement services. The firm utilizes a multi-manager platform with discretionary and non-discretionary options, managing over $256 billion in assets across more than 10,000 advisors.

Chad Merschat is a financial advisor at Morgan Stanley with 21 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley Smith Barney LLC since 2009 and Morgan Stanley Private Bank, N.A. since 2021. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured process utilizing firm-approved tools and economic modeling to support financial planning.

Dinh An Khuong Le is a financial advisor at Merrill with a Series 66 designation and less than one year of industry experience. Prior to joining Merrill and Bank of America in 2025, he held various roles including work at Newstar Nail Spa and academic positions at De Anza College and the University of California, Berkeley. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients via the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Jeffrey Gustafik is a financial advisor at Wells Fargo Clearing with 42 years of industry experience. He holds Series 63 and Series 65 credentials and has worked with Wells Fargo Clearing since 2016, following seven years at Wells Fargo Advisors LLC. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering services such as investment policy statement preparation, investment recommendations, performance reporting, and participant education. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with options including discretionary plan-level investment selection and a broad range of financial products, including insurance-related vehicles and bank deposit sweep programs.