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Bryan S

Series 66

Birmingham, MI

Wells Fargo Clearing

Bryan Schon is a financial advisor at Wells Fargo Clearing with 23 years of industry experience. He holds a Series 66 designation and has worked previously at Morgan Stanley Wealth Management and Morgan Stanley Private Bank. Schon is involved with the Youth Adult Division of the Jewish Federation of Metro Detroit and the Akiva Hebrew Day School. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services. The firm’s IPS-driven approach incorporates modern portfolio theory and includes a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Paul D

CFP®, Series 63, Series 66

Birmingham, MI

UBS Financial Services

Paul Deroche is a CFP®-certified financial advisor with 33 years of industry experience, currently serving clients at UBS Financial Services since 2013. He is based in Farmington Hills, MI, and holds Series 63 and Series 66 licenses. Outside of his advisory role, Deroche teaches skiing during the winter months and serves as an adjunct professor at Oakland Community College. UBS Financial Services serves individual, corporate, and institutional clients through a range of brokerage and investment advisory services, combining institutional trading capabilities with wealth management. The firm employs model-based asset allocations and proprietary research to tailor financial plans aligned with clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Charles P

Series 63, Series 65

Sterling Heights, MI

OSAIC

Charles Pierce Jr. is a financial advisor at OSAIC with 32 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at SagePoint Financial Advisors for 13 years before joining OSAIC in 2023. Outside of his firm roles, he has served as a statutory agent for Midwest Financial Advisors and provides advisory services through other financial entities. OSAIC Wealth, Inc. serves a diverse range of retail and institutional clients with integrated brokerage and investment advisory services. The firm utilizes asset-allocation tools and third-party platforms to offer customized portfolio management across various asset classes for its clients.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Sean J

Series 66

Grosse Pointe, MI

Merrill

Sean Johnson is the Resident Director and Wealth Management Advisor at Merrill, where he provides financial guidance and wealth management strategies to high net worth individuals and organizations. He joined GSJ & Associates with Merrill in 2015 to enhance the services and strategies offered to clients, focusing on goals-based wealth management and strategic asset allocation. Sean holds several professional designations, including Certified Private Wealth Advisor (CPWA), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He earned a Bachelor's Degree from Defiance College. Sean's client focus areas include college education planning, divorce transition planning, executive compensation, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management services, individual and corporate investment strategy, and retirement income. Outside of his professional work, Sean is an Eagle Scout and values his role as a father and husband. His personal interests include camping, football, golfing, hiking, hunting, photography, singing, traveling, watching movies, and woodworking. He emphasizes a disciplined and personalized approach to financial planning, aiming to help clients build a roadmap to achieve their individual goals across different stages of life.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Divorce financial planning
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William C

Series 63, Series 66

Birmingham, MI

LPL Financial

William Collins is a financial advisor at LPL Financial with 29 years of industry experience. He holds Series 63 and Series 66 credentials and has worked previously at Morgan Stanley Private Bank, National Association, and Morgan Stanley Smith Barney. Collins is also involved with CODA Wealth Management, an entity affiliated with his LPL business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a nationwide network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by in-house research and third-party resources.

College savings (529s, UTMA, etc.)
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Heather S

Series 66

Birmingham, MI

UBS Financial Services

Heather Steggall is a financial advisor with UBS Financial Services in Troy, MI, holding a Series 66 designation and 21 years of industry experience. She has been with UBS since 2010. Outside of her advisory role, she serves as a foster parent with Oakland Family Services. UBS Financial Services serves individual, corporate, and institutional clients, offering brokerage and investment advisory services including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management and provides access to proprietary research and capital markets services.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Andrew S

Series 63, Series 66

Grosse Pointe Farms, MI

Raymond James & Associates

Andrew Spearman is a financial advisor at Raymond James & Associates with 26 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Cetera Advisors LLC, SageView Advisory Group, and First Allied Securities. Outside of his advisory work, he serves as Treasurer of the Grosse Pointe Library Foundation and is a successor trustee of the Spearman Family Trust. Raymond James & Associates is a large, dually registered broker-dealer and investment adviser that oversees approximately $501 billion in assets and serves a diverse client base including individuals, institutions, and municipal entities. The firm offers financial planning, non-discretionary investment consulting, and institutional advisory services supported by a nationwide network of advisors and a range of portfolio management strategies.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Rachel M

Series 66

Troy, MI

LPL Financial

Rachel Maceri is a financial advisor with LPL Financial in Troy, Michigan, holding a Series 66 designation and nine years of industry experience. Her prior work includes roles at Raymond James Financial Services and Mass Mutual Investors Services, as well as operating a yoga business, Updog Yoga, where she continues to work as a substitute instructor. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations through a national network of advisers. The firm offers a broad range of financial planning and advisory programs, combining proprietary research and third-party models to support diversified investment strategies.

College savings (529s, UTMA, etc.)
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Patrick P

Series 66

Troy, MI

Ameriprise

Patrick Purczynski is a financial advisor with Ameriprise in Troy, MI, holding a Series 66 designation and having 20 years of industry experience. He has been with Ameriprise and its affiliated entities since 2006. Outside of his advisory role, he is involved in managing his own business, PJP Ventures. Ameriprise provides a retirement-income planning service targeted at individuals nearing or in retirement with significant investable assets, combining research, modeling, and tax-efficient strategies to deliver customized, non-discretionary recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Michael P

CFP®, Series 63, Series 65

Troy, MI

Ameriprise

Michael Pohlod Jr. is a CFP®-credentialed financial advisor with Ameriprise in Troy, MI, bringing 31 years of industry experience. He has been with Ameriprise and its affiliates since 2009. Outside of advising, he is involved in several business ventures including ownership in transportation and restaurant companies as well as real estate holdings. Ameriprise Financial Services is a large, diversified firm serving both individual and institutional clients. The firm offers a specialized Premier Retirement Income service focused on retirement income planning, supported by centralized research and algorithmic tools, with recommendations implemented on a non-discretionary basis.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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William L

CFP®, Series 66

Birmingham, MI

Morgan Stanley

William Larosa is a CFP® and holds a Series 66 license with 24 years of industry experience. He has been with Morgan Stanley since 2012, including roles at Morgan Stanley Smith Barney and Morgan Stanley Private Bank, National Association. He is based in Birmingham, MI. Morgan Stanley Wealth Management provides a range of advisory programs to individuals and institutional clients, offering tailored financial planning and managing approximately $2.74 trillion in client assets. The firm’s planning process uses structured discovery and firm-approved tools, with an emphasis on advisory services rather than direct security recommendations.

General estate planning guidance
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Gordon S

Series 66

Troy, MI

Fidelity

Gordon Smith is the Vice President and Branch Leader at Fidelity Investments, a position he has held since 2023. In this role, he focuses on training associates to deliver disciplined financial plans and ensure a positive client experience. Prior to joining Fidelity Investments, Gordon served as Vice President and Market Supervision Manager at Merrill Lynch from 2012 to 2023. Throughout his career, Gordon has emphasized the importance of disciplined financial planning as a foundation for creating a comfortable financial future. His professional experience spans leadership and supervision in the financial services industry. Outside of his professional responsibilities, Gordon engages in various personal interests including family activities, fitness, hiking, reading, and swimming.

Charitable giving & philanthropy Active portfolio management Financial Professional
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Alfred H

Series 63, Series 66

Birmingham, MI

Robert Baird & Co.

Alfred Hassinger III is a financial advisor with Robert W. Baird & Co. in Birmingham, MI, holding Series 63 and Series 66 licenses and bringing 34 years of industry experience. He has been with Robert W. Baird & Co. since 2013. He is a member of two LLCs unrelated to investment activities. Alfred is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and charitable organizations. The group offers tailored financial planning and portfolio management services, utilizing a range of strategies from traditional allocations to more complex approaches, including private funds and real-asset exposures.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Rodrigo G

Series 66

Troy, MI

Ameriprise

Rodrigo Gaytan Jr. is a financial advisor at Ameriprise in Troy, MI, holding a Series 66 designation with one year of industry experience. His prior work includes roles at GFL Environmental Inc., Jackson, and various entrepreneurial ventures such as Gaytan Lawn Care and Gaytan Construction Inc. He attended Michigan State University from 2021 to 2025. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients. The firm offers a specialized Premier Retirement Income service focused on retirement-income planning, combining investment research and tax-aware withdrawal strategies for clients nearing or in retirement.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Matthew L

CFP®, Series 63, Series 65

Grosse Pointe, MI

Merrill

Matthew Ludlow is a Wealth Management Advisor with Merrill Lynch Wealth Management. He has been serving clients since 1997 and is a member of the Huntsman Ludlow Group, where he participates in the Wealth Management Strategy Committee and manages trading activities for the group. Mr. Ludlow’s expertise includes education planning, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management services, and retirement income. He holds a Bachelor of Arts degree with a concentration in Economics from the University of Michigan-Ann Arbor. His professional credentials include the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation earned in 2004, as well as the Chartered Retirement Planning Counselor (CRPC), Accredited Asset Management Specialist (AAMS), and Personal Investment Advisor (PIA) designations. Outside of his professional career, Matthew Ludlow resides in Grosse Pointe Woods with his wife and three children. He serves as the Den Leader for his youngest son’s Cub Scout Pack and enjoys hiking, yoga, and spending time with his family.

Wealth management Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Multi-generational wealth transfer Parents
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Bradford D

Series 66

Grosse Pointe, MI

Merrill

Bradford De Spelder is a Financial Solutions Advisor at Merrill Lynch Wealth Management. In his role, he focuses on understanding clients' priorities to develop strategies aimed at achieving their short-, mid-, and long-term financial goals. His services encompass areas such as general investing, retirement planning, and preparing for unforeseen financial needs. Additionally, he facilitates access to Bank of America specialists for banking, credit, home financing, and small business solutions. Bradford holds the designation of Personal Investment Advisor (PIA) and earned a Bachelor's Degree from Grand Valley State University. He emphasizes a client-centered approach, aiming to help individuals uncover what matters most to them and their families to create tailored financial strategies.

General retirement planning Wealth management
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Andrew C

Series 66

Royal Oak, MI

Ameriprise

Andrew Crowther is a financial advisor with Ameriprise in Royal Oak, MI, holding a Series 66 designation and five years of industry experience. He has worked at Ameriprise since 2019 and previously at United Shore Financial Services from 2015 to 2019. Outside of his advisory role, Crowther serves on the Board of Directors for the Lake Shore Sail Club and teaches gymnastics at the Michigan Academy of Gymnastics. Ameriprise provides retirement-income planning services primarily for clients approaching or in retirement with substantial investable assets, combining research, modeling, and tax-efficiency analysis to deliver tailored recommendations. The firm operates as a large institutional entity offering a broad range of advisory, brokerage, and insurance solutions.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Brianna D

Series 66

Birmingham, MI

Morgan Stanley

Brianna Driscoll is a financial advisor with Morgan Stanley in Birmingham, MI, holding a Series 66 designation and 15 years of industry experience. Her prior roles include positions at Noble Co and Merrill, as well as an earlier tenure with Morgan Stanley Wealth Management. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning supported by structured discovery processes and advanced modeling techniques.

General estate planning guidance
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Michael M

Series 63, Series 66

Troy, MI

Cetera

Michael Moon is a financial advisor with Cetera, holding Series 63 and Series 66 licenses and four years of industry experience. He has worked at Ameriprise and currently partners at Sentia Wealth while also owning businesses including Moon Legacy Partners. Cetera Investment Advisers LLC serves a broad client base including individuals, employer-sponsored retirement plans, and institutional accounts, offering portfolio management, financial planning, and access to multiple program structures through a nationwide network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Jason N

Series 66

Troy, MI

LPL Enterprise

Jason Norris is a financial advisor with LPL Enterprise and holds a Series 66 credential. He has 22 years of industry experience, previously working with Prudential Insurance Company of America and Pruco Securities, LLC. Norris is based in Troy, MI. LPL Enterprise serves a broad range of clients, including individuals, retirement plans, charitable organizations, corporations, and institutional clients, offering advisory and brokerage services. The firm provides access to model portfolios, third-party asset management programs, and a range of brokerage and insurance products through an integrated platform.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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