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Rhonda S

Series 66

Claremont, CA

Morgan Stanley

Rhonda Sasse is a financial advisor with Morgan Stanley in Claremont, CA, holding a Series 66 designation and seven years of industry experience. She has been with Morgan Stanley since 1991. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and financial planning services that utilize structured discovery processes and modeling tools, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Yuran L

Series 66

Monterey Park, CA

Merrill

Yuran Liu is a financial advisor at Merrill with Series 66 credentials and one year of industry experience. Prior to Merrill, they worked at Cathay Bank and Bank of America, N.A. Liu also serves as a California Notary Public, providing notary services since 2019. Merrill, together with its affiliate Managed Account Advisors LLC, offers managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, utilizing model-based and discretionary strategies developed by internal and third-party managers for a range of individual and institutional clients.

Tax-loss harvesting Active portfolio management Wealth management
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Madelyn B

Series 65, Series 63

Upland, CA

Primerica Advisors

Madelyn Brass is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. Her work history includes roles at PFS Investments Inc. since 2016 and Primerica Financial Services since 2015, as well as a two-year period at Hidden Oaks Retreat. Primerica Advisors serves individual investors, corporate, and charitable clients through a wrap-fee asset management program that emphasizes model-driven investment strategies managed by unaffiliated asset managers. The firm operates at scale with nearly 3,700 advisors and approximately $15.5 billion in assets under management.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Frank L

CFA®, Series 66, Series 63

Pasadena, CA

J.P. Morgan Securities

Frank Lee is a CFA® charterholder with 10 years of industry experience, currently serving as a Wealth Advisor at J.P. Morgan Securities in Pasadena, CA. His career includes over 16 years at Payden & Rygel and two years at Miracle Mile Advisors, LLC. He is also a board member of the Foundation for the Los Angeles Community Colleges, a nonprofit organization supporting higher education initiatives. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and employing an ESG eligibility framework in its investment recommendations.

Wealth management Executive Founder/Business Owner
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Jeannie S

Series 66

Claremont, CA

J.P. Morgan Securities

Jeannie Shen is a financial advisor at J.P. Morgan Securities with 20 years of industry experience. She holds a Series 66 designation and has worked at Wells Fargo Bank, Bank of America, LPL Financial, BMO Harris Bank, and JPMorgan Chase Bank. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with additional brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Arthur C

Series 63, Series 65

Diamond Bar, CA

Mass Mutual Investors Services

Arthur Chen is a financial advisor with Mass Mutual Investors Services who holds Series 63 and Series 65 designations and has 29 years of industry experience. His career includes roles at Mass Mutual Investors Services, MassMutual Life Insurance Company, and Western and Southern Life. Outside of his advisory work, he is a co-owner of a rental property managed by a third party. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers collaborative, annual planning engagements using firm-approved software and delivers written recommendations without investment discretion.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Gustavo R

Series 66

Brea, CA

LPL Financial

Gustavo Rivera is a financial advisor with LPL Financial in Brea, CA, holding a Series 66 designation and bringing 11 years of industry experience. Prior to joining LPL Financial in 2021, he worked with Waddell & Reed and various insurance carriers. Rivera has also been involved with community organizations such as the University Heights Middle School Site Council and the Moreno Valley Community Band. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base including individuals, retirement plans, banks, and corporations. The firm provides a range of advisory programs, retirement plan consulting, and brokerage services, offering both discretionary and non-discretionary management supported by extensive research and technology resources.

College savings (529s, UTMA, etc.)
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Robert B

Series 63, Series 65

Pasadena, CA

Charles Schwab

Robert Baraga is a financial advisor with Charles Schwab, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has been with Charles Schwab and Charles Schwab Bank since 2003 and 2005, respectively. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers both non-discretionary and discretionary investment options supported by multi-asset model portfolios, centralized custody, and a formal alternative-investment onboarding process.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Maitram N

Series 63

Placentia, CA

Wells Fargo Clearing

Maitram Nguyen is a financial advisor with Wells Fargo Clearing, holding a Series 63 designation and 11 years of industry experience. Prior to joining Wells Fargo Clearing in 2022, Nguyen worked at JP Morgan Securities LLC and JP Morgan Chase, with a combined tenure from 2011 to 2021. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, retirement plan consulting, and brokerage solutions. The firm manages approximately $671 billion in assets and utilizes research from Wells Fargo Investment Institute along with third-party data to guide investment decisions.

Retired Founder/Business Owner
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Christopher C

CFP®, Series 63

Pasadena, CA

Ameriprise

Christopher Consolo is a CFP® with eight years of industry experience, currently serving as a financial advisor at Ameriprise in Glendora, CA. He has been with Ameriprise and its affiliated entities since 2016. Outside of his advisory role, he is a co-owner of JM Frederich Group, Inc., where he manages an Ameriprise business, and he has provided funding for a retail venture involving sports jerseys. Ameriprise is a large institutional firm offering a retirement-income planning service targeting clients with substantial investable assets. Its approach includes tailored, non-discretionary recommendations supported by algorithmic tools and comprehensive planning strategies, delivered through a centralized retirement-income consulting team in collaboration with client advisors.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Jonathan K

Series 66

Long Beach, CA

Morgan Stanley

Jonathan Kiester is a financial advisor at Morgan Stanley with 17 years of industry experience. He holds a Series 66 designation and has been with Morgan Stanley since 2009, including a role at Morgan Stanley Private Bank, N.A. since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a broad range of advisory programs, including tailored financial planning supported by firm-approved tools and modeling techniques. The firm manages approximately $2.74 trillion in client assets and offers services both directly and through employer-based financial planning agreements.

General estate planning guidance
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Dana G

Series 63, Series 65

Covina, CA

LPL Financial

Dana Go is a financial advisor with LPL Financial who holds Series 63 and Series 65 licenses and has 26 years of industry experience. Prior to joining LPL Financial in 2022, Dana worked at Securities America, Inc. and Credit Union of Southern California, among other firms. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers financial planning, advisory programs, retirement plan consulting, and brokerage services with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Jonathon A

Series 63, Series 66

Anaheim, CA

LPL Financial

Jonathon Allen is a financial advisor with LPL Financial in Anaheim, CA, holding Series 63 and Series 66 credentials and bringing 32 years of industry experience. His prior roles include positions at CUSO Financial Services, LP, Wescom Financial Services, LLC, and Citigroup Global Markets. He is involved with Wescom Wealth Management as part of his practice. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs and financial planning services, utilizing both discretionary and non-discretionary management and access to diverse model portfolios and research resources.

College savings (529s, UTMA, etc.)
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Jennifer S

Series 66

Pasadena, CA

Merrill

Jennifer Schroer is a financial advisor with Merrill in Pasadena, CA, holding a Series 66 designation and 4 years of industry experience. She has been with Merrill since 2004. Outside of her advisory role, she is also a children’s book author, receiving royalties for her published work. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutions.

Tax-loss harvesting Active portfolio management Wealth management
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Wendy B

CFP®, Series 63, Series 65

Pasadena, CA

Wells Fargo Advisors

Wendy Behner is a financial advisor with Wells Fargo Advisors in Pasadena, CA, holding a CFP® designation and Series 63 and 65 licenses. She has 36 years of industry experience, including roles at Wells Fargo Clearing and Wells Fargo Advisors LLC since 2011. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that serves individuals, trusts, and institutional clients. The firm offers a broad range of financial planning services and uses proprietary research and tools to develop tailored recommendations.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Kevin L

Series 66

Pasadena, CA

UBS Financial Services

Kevin Lee is a financial advisor at UBS Financial Services with two years of industry experience. He holds a Series 66 designation and previously worked as a self-employed advisor for seven years. He is based in Pasadena, CA. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor investment strategies.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Alexander F

Series 63, Series 66

Fullerton, CA

Cetera

Alexander Folken is a financial advisor with Cetera who holds Series 63 and Series 66 licenses and has 12 years of industry experience. He has worked at multiple firms including Fidelity, NY Life, and Avantax. Folken is also involved with Husami & Associates, where he assists with wealth management, tax, payroll, and bookkeeping services. Cetera Investment Advisers LLC is an SEC-registered adviser serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Lily C

Series 63, Series 65

Pasadena, CA

Morgan Stanley

Lily Cai is a financial advisor at Morgan Stanley with 26 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with Morgan Stanley since 2009, including roles at Morgan Stanley Private Bank, N.A. since 2015. Morgan Stanley Wealth Management serves individual and institutional clients with a range of advisory programs, including tailored financial planning. The firm uses structured planning tools and market models to develop client plans and offers various investment and trading activities alongside its advisory services.

General estate planning guidance
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Nalendra P

Series 63, Series 65

Pasadena, CA

J.P. Morgan Securities

Nalendra Perera is a financial advisor at J.P. Morgan Securities with 21 years of industry experience. He has been with J.P. Morgan Securities since 2012 and holds Series 63 and Series 65 designations. Outside of his advisory role, he is an owner of rental properties. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with broker-dealer and investment adviser registrations, delivering recommendations on a non-discretionary basis while clients retain final decision-making authority.

Wealth management Executive Founder/Business Owner
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Talal A

Series 63, Series 66

Brea, CA

Fidelity

Talal Abdo is a Financial Consultant currently working at Fidelity Investments since 2025. He has over 17 years of experience in the financial services industry, previously serving as Vice President and Financial Consultant at Charles Schwab & Co., Inc. from 2008 to 2025. His approach to financial planning is personalized and goals-based, emphasizing trust, transparency, and clear communication to understand clients' priorities and provide thoughtful guidance. Talal holds a California Insurance License, which supports his work in financial consultation. Outside of his professional duties, he engages in activities such as biking, family activities, golf, motorcycles, parenthood, and tennis.

Wealth management
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