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Craig G

Series 63, Series 65

Grafton, WI

Vision Financial Services LLC

Craig Gonn is a financial advisor with Vision Financial Services LLC in Grafton, WI, holding Series 63 and Series 65 credentials and having 33 years of industry experience. His career includes roles at Bartlein Barrels and Harbour Investments, Inc. He also provides consultation on a wide variety of financial decisions through a separate consulting activity. Vision Financial Services LLC serves individual investors, small businesses, pension and profit-sharing plans, charitable organizations, estates, and trusts by offering portfolio management, financial consultation, and third-party money manager recommendations. The firm typically tailors portfolios using client interviews and modern portfolio theory and manages most accounts on a non-discretionary basis.

Wealth management Passive / index investing Retired Founder/Business Owner
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Matthew D

Series 65

Saukville, WI

Dream Lake Financial LLC

Matthew Dunham is a financial advisor at Dream Lake Financial LLC in Saukville, WI, with four years of industry experience. He holds a Series 65 designation and previously worked at Affiliated Financial Advisors, Inc., BDO USA, LLP, and the Milwaukee Fire Department. Dunham is also the owner of Dream Lake Tax and Accounting, dedicating part of his time to this tax and accounting business. Dream Lake Financial LLC provides investment management, financial planning, and tax preparation services to individuals, charitable organizations, and corporations. The firm employs an investment approach based on modern portfolio theory, using fundamental analysis and a mix of passive vehicles, and offers both discretionary and non-discretionary strategies alongside comprehensive financial planning and in-house tax services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance
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Eric A

Series 63, Series 66

Port Washington, WI

Portside Investment Advisors, LLC

Eric Arvold is a financial advisor at Portside Investment Advisors, LLC with 35 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Edward Jones and Riversource Fund Distributors, Inc. Outside of advising, he is a partner in a platform tennis club and a private limousine business. Portside Investment Advisors provides customized investment management and advisory services to individuals and institutional clients. The firm emphasizes asset allocation using exchange-traded funds and employs a research-driven process supported by proprietary and third-party analytics.

Active portfolio management Options & derivatives strategies
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Brent N

Series 63, Series 65

Belgium, WI

Plus Group Wealth Advisors, LLC

Brent Neis is a financial advisor with Plus Group Wealth Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Plus Group Wealth Advisors since 2019 and previously held roles at Securities America Advisors, Inc. and Securities America, Inc. Since 2000, he has operated as a sole proprietor providing fixed insurance sales. Plus Group Wealth Advisors, LLC offers discretionary investment management, financial planning, and retirement-plan advisory services to individuals, charitable organizations, and businesses. The firm manages approximately $137 million across about 484 client relationships, tailoring portfolios based on client goals, time horizons, and risk tolerance.

Social Security optimization Mid-Career Professionals
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Michael H

Series 65

Port Washington, WI

Portside Investment Advisors, LLC

Michael Holloway is a Series 65-licensed financial advisor at Portside Investment Advisors, LLC with eight years of industry experience. He previously worked at Northwestern Mutual for 19 years and had a brief tenure at Legacy Wealth Management LLC. Portside Investment Advisors provides customized investment management and advisory services to individuals and a variety of institutional clients. The firm focuses on asset allocation using primarily exchange-traded funds, supported by fundamental, technical, and economic-cycle research, and serves as manager and adviser to a pooled investment vehicle.

Active portfolio management Options & derivatives strategies
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Jay L

Series 63, Series 65

Belgium, WI

Plus Group Wealth Advisors, LLC

Jay Lauer is a financial advisor at Plus Group Wealth Advisors, LLC with 29 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Securities America Advisors, Inc. and Securities America, Inc. He also owns a separate business, Jay Lauer's 680 Main Street Building, LLC. Plus Group Wealth Advisors, LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to individuals, charitable organizations, and business entities. The firm manages approximately $137 million and tailors portfolios based on client goals, time horizon, and risk tolerance using both fundamental and technical analysis.

Social Security optimization Mid-Career Professionals
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Matthew D

Series 65

Belgium, WI

Plus Group Wealth Advisors, LLC

Matthew Dirkse is a financial advisor at Plus Group Wealth Advisors, LLC, holding a Series 65 designation and one year of industry experience. Prior to joining Plus Group Wealth Advisors, he worked at Whistling Straits and held roles in education and retail management. Plus Group Wealth Advisors offers discretionary asset management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, charitable organizations, and business entities. The firm customizes investment strategies based on client goals and risk tolerance, manages approximately $158.9 million in assets, and operates with a four-advisor team from a single office.

Social Security optimization Mid-Career Professionals
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Thomas V

Series 65

Belgium, WI

Plus Group Wealth Advisors, LLC

Thomas Volkmann is a financial advisor at Plus Group Wealth Advisors, LLC with two years of industry experience. He holds a Series 65 designation and has been with Plus Group Wealth Advisors since 2021. Prior to his advisory role, he was a full-time student for ten years. Plus Group Wealth Advisors provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, charitable organizations, and business entities. The firm manages approximately $137 million across 484 client relationships, tailoring portfolios based on client goals, time horizons, and risk tolerance.

Social Security optimization Mid-Career Professionals
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Jason L

CFP®, Series 63, Series 65

Cedarburg, WI

PJS Investment Management

Jason Lacey is a CFP® professional with 17 years of industry experience, currently serving as an advisor at PJS Investment Management since 2014. He holds Series 63 and Series 65 licenses and works within a six-advisor team based in Cedarburg, Wisconsin. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm employs a blended investment process combining fundamental, technical, cyclical, and qualitative analysis, using both individual securities and model portfolios overseen by an investment committee.

Annuities Wealth management Passive / index investing Active portfolio management
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Devin G

Series 65

Cedarburg, WI

PJS Investment Management

Devin Goetsch is a financial advisor at PJS Investment Management with a Series 65 credential and one year of industry experience. He previously worked at Winch Financial for four years and attended school from 2015 to 2021. PJS Investment Management is an employee-owned advisory firm managing approximately $852 million for individual clients, pension and 401(k) plans, charitable organizations, and businesses. The firm provides discretionary portfolio management supported by a combination of fundamental, technical, cyclical, and qualitative analysis, and employs artificial intelligence tools within a structured oversight framework.

Annuities Wealth management Passive / index investing Active portfolio management
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Kelsey W

Series 63, Series 65

Cedarburg, WI

PJS Investment Management

Kelsey Wagner is a financial advisor with PJS Investment Management in Cedarburg, WI, holding Series 63 and Series 65 licenses and six years of industry experience. Prior to joining PJS in 2020, she worked at The Vanguard Group, Inc., the Wisconsin Womens Health Foundation, Northwestern Mutual, and T. Anton Investment House. PJS Investment Management is an employee-owned advisory firm managing approximately $852 million for individual clients, pension and 401(k) plans, charitable organizations, and businesses. The firm offers discretionary portfolio management supported by a Chief Investment Officer and an Investment Committee, utilizing a combination of fundamental, technical, cyclical, and qualitative analysis alongside asset-allocation models.

Annuities Wealth management Passive / index investing Active portfolio management
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Patrick S

Series 65

Cedarburg, WI

PJS Investment Management

Patrick Sommerfield Jr. is a financial advisor at PJS Investment Management in Cedarburg, WI, holding a Series 65 designation with 25 years of industry experience. He has been with P.J. Schmidt Investment Management, Inc. since 2000. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm employs a blended investment process combining fundamental, technical, cyclical, and qualitative analysis alongside asset allocation, managing approximately $787 million in assets across about 462 client relationships.

Annuities Wealth management Passive / index investing Active portfolio management
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Kelly M

Series 65

Cedarburg, WI

PJS Investment Management

Kelly Merten is a financial advisor at PJS Investment Management with 22 years of industry experience. She holds a Series 65 designation and has been with P.J. Schmidt Investment Management, Inc. since 2003. PJS Investment Management is an employee-owned advisory firm managing approximately $852 million for individual clients, pension and 401(k) plans, charitable organizations, and businesses. The firm offers discretionary portfolio management supported by a process that integrates fundamental, technical, cyclical, and qualitative analysis, along with asset-allocation models overseen by a Chief Investment Officer and an Investment Committee.

Annuities Wealth management Passive / index investing Active portfolio management
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Scott C

Series 65

Cedarburg, WI

PJS Investment Management

Scott Conger is a Series 65-licensed financial advisor with PJS Investment Management in Cedarburg, WI, bringing 11 years of industry experience. He has worked at PJS Investment Management since 2018 and previously at BMO Harris Bank from 2016 to 2018. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm manages approximately $787 million in assets across about 462 client relationships, utilizing a blended investment process that combines multiple analytical approaches and employs both individual securities and model portfolios.

Annuities Wealth management Passive / index investing Active portfolio management
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Emma C

Series 65

Cedarburg, WI

PJS Investment Management

Emma Curtsinger is a financial advisor at PJS Investment Management with Series 65 credentials and two years of industry experience. Prior to joining PJS, she held roles at KeyBank and worked in various service and retail positions while completing her studies at the University of Dayton. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses by providing discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm employs a blended investment process combining fundamental, technical, cyclical, and qualitative analysis alongside asset allocation, managing approximately $787 million in assets across 462 client relationships.

Annuities Wealth management Passive / index investing Active portfolio management
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David P

CFP®, Series 63, Series 66

Grafton, WI

Harbour Investments, Inc.

David Pagel is a CFP® professional with 10 years of industry experience, currently serving at Harbour Investments, Inc. and Pagel Wealth Management since 2021. His prior experience includes roles at Pagel Financial Group and R.M. Stark & Co, Inc. He also operates a professional photography business specializing in landscape photos. Harbour Investments provides investment advisory and financial planning services to a diverse client base, employing a range of strategies including fundamental and technical analysis to construct customized portfolios using mutual funds, ETFs, fixed income, annuities, and other instruments.

Annuities Options & derivatives strategies
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Aaron S

Series 66

Grafton, WI

Hilltop Securities inc.

Aaron Schmanski is a financial advisor at Hilltop Securities Inc. with 24 years of industry experience. He holds a Series 66 designation and has worked at firms including LPL Financial, First Business Bank, Piper Jaffray & Co., and Northland Securities. Hilltop Securities serves individual and institutional clients, offering a range of advisory and brokerage services through an open-architecture platform that includes third-party and firm-sponsored investment strategies. The firm combines custody, banking, and market-making capabilities, and provides specialized municipal bond strategies and various program services.

Tax-loss harvesting Wealth management Retirement income strategy Annuities Active portfolio management Founder/Business Owner Retired
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Nimrod G

Series 66

Port Washington, WI

Associated Investment Services, Inc.

Nimrod Gauss Samet is a financial advisor with Associated Investment Services, Inc. in Port Washington, WI, holding the Series 66 designation and bringing 22 years of industry experience. He has been with Associated Investment Services since 2007. Associated Investment Services, Inc. provides advisory and brokerage services to individual investors, small corporations, trusts, estates, and charitable institutions, offering a range of model portfolio and separately managed account programs through third-party managers and its affiliate Kellogg Asset Management. The firm operates as part of a broader financial services group affiliated with Associated Banc-Corp and delivers advisory services primarily on a non-discretionary basis via the Envestnet/NFS platform.

Tax-loss harvesting Passive / index investing Active portfolio management Factor investing / smart beta Retired Founder/Business Owner
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Daniel S

Series 66

Port Washington, WI

Associated Investment Services, Inc.

Daniel Shvartsman is a Series 66 licensed financial advisor with 20 years of experience, currently practicing at Associated Investment Services, Inc. since 2006. He is based in Port Washington, Wisconsin. Associated Investment Services, Inc. provides advisory and brokerage services primarily to individual investors, as well as small corporations, trusts, estates, and charitable institutions. The firm utilizes third-party model portfolio and separately managed account programs through providers like BlackRock, Envestnet, and Vanguard, and operates as a broker-dealer and insurance agency affiliated with Associated Banc-Corp and related entities.

Tax-loss harvesting Passive / index investing Active portfolio management Factor investing / smart beta Retired Founder/Business Owner
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Steven K

Series 63, Series 66

Cedar Grove, WI

Harbour Investments, Inc.

Steven Klescewski is a financial advisor with Harbour Investments, Inc. and Oostburg Financial Services in Cedar Grove, WI, holding Series 63 and Series 66 licenses and bringing 30 years of industry experience. He has worked at both firms since 2007. Outside of his advisory role, he serves as a fill-in pulpit supply for various churches. Harbour Investments provides investment advisory and financial planning services to a diverse client base, including individual investors, charitable and corporate clients, and retirement plans. The firm employs a combination of fundamental and technical analysis to create customized investment strategies and offers model-based solutions through a subscription platform.

Annuities Options & derivatives strategies
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