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Craig G

Series 63, Series 65

Grafton, WI

Vision Financial Services LLC

Craig Gonn is a financial advisor with Vision Financial Services LLC in Grafton, WI, holding Series 63 and Series 65 credentials and having 33 years of industry experience. His career includes roles at Bartlein Barrels and Harbour Investments, Inc. He also provides consultation on a wide variety of financial decisions through a separate consulting activity. Vision Financial Services LLC serves individual investors, small businesses, pension and profit-sharing plans, charitable organizations, estates, and trusts by offering portfolio management, financial consultation, and third-party money manager recommendations. The firm typically tailors portfolios using client interviews and modern portfolio theory and manages most accounts on a non-discretionary basis.

Wealth management Passive / index investing Retired Founder/Business Owner
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Ronald L

Series 63, Series 65

West Bend, WI

Larson Wealth Management, LLC

Ronald Larson is the sole advisor at Larson Wealth Management, LLC, an independent firm based in West Bend, WI. He holds Series 63 and Series 65 licenses and has 21 years of industry experience. Prior to founding his firm in 2013, he coached high school basketball during the 2013–2014 season. Larson Wealth Management provides financial planning, consulting, and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs multiple analysis methods in its investment decisions and integrates insurance analysis and product placement into its services.

General retirement planning Income planning Long-term care insurance
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Matthew D

Series 65

Saukville, WI

Dream Lake Financial LLC

Matthew Dunham is a financial advisor at Dream Lake Financial LLC in Saukville, WI, with four years of industry experience. He holds a Series 65 designation and previously worked at Affiliated Financial Advisors, Inc., BDO USA, LLP, and the Milwaukee Fire Department. Dunham is also the owner of Dream Lake Tax and Accounting, dedicating part of his time to this tax and accounting business. Dream Lake Financial LLC provides investment management, financial planning, and tax preparation services to individuals, charitable organizations, and corporations. The firm employs an investment approach based on modern portfolio theory, using fundamental analysis and a mix of passive vehicles, and offers both discretionary and non-discretionary strategies alongside comprehensive financial planning and in-house tax services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance
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David L

Series 63, Series 66

West Bend, WI

Capital Wealth Advisors, Ltd.

David Lake is a financial advisor with Capital Wealth Advisors, Ltd. in West Bend, WI, holding Series 63 and Series 66 licenses and possessing 27 years of industry experience. He has worked at Capital Wealth Advisors since 2010 and has been involved with RIA Services LLC since 2015. Outside of his advisory roles, he is a member and executive vice president of Black Earth LLC, a real estate investment company. Capital Wealth Advisors, Ltd. provides financial planning, investment management, and consulting services to individuals, trusts, retirement plans, and business entities, as well as sub-advisory services to other financial firms. The firm uses a combination of fundamental, technical, charting, and cyclical analysis to build portfolios and offers ongoing portfolio monitoring and reviews.

Active portfolio management Annuities Financial Professional
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David R

Series 63, Series 65

West Bend, WI

CWP Private Wealth Management

David Rosenow is a financial advisor at CWP Private Wealth Management with 36 years of industry experience. He holds Series 63 and Series 65 designations and has worked at firms including HBW RIA Services LLC and Ausdal Financial Partners, Inc. Outside of advisory work, he is an independent insurance agent with experience dating back to 1986. CWP Private Wealth Management provides discretionary investment management, financial planning, and business consulting to professionals in the financial services industry, serving a diverse client base including individuals, trusts, estates, and charitable organizations. The firm employs a comprehensive investment approach that incorporates fundamental, technical, charting, and cyclical analysis across various asset types, and offers sub-adviser services to other advisers.

Wealth management Financial Professional
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Cari D

Series 65, Series 63

Adell, WI

Luedtke & Associates LLC

Cari Domask is a financial advisor with Luedtke & Associates LLC, holding Series 65 and Series 63 credentials and possessing 12 years of industry experience. She has worked at Luedtke & Associates since 2014 and previously was with Commonwealth Financial Network and Princor Financial Services Corporation. Outside of her advisory role, she is a passive owner of Beechwood Financial Services. Luedtke & Associates is an SEC-registered investment adviser that serves individuals, businesses, and plan sponsors with portfolio management, financial planning, and retirement-plan advisory services. The firm manages approximately $248 million in assets for about 470 clients and utilizes a combination of in-house and third-party strategies, including complex tools such as direct indexing and AI-enabled service delivery.

Annuities General retirement planning Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Austin L

Series 65, Series 63

Adell, WI

Luedtke & Associates LLC

Austin Luedtke is a financial advisor at Luedtke & Associates LLC with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has previous experience at Commonwealth Financial Network and Principal Securities Inc. Outside of advising, he is the owner of A6, LLC, an entity created to hold trademarks, and The Ace Unlimited, which generates sharecropping income. Luedtke & Associates is an SEC-registered investment adviser that provides portfolio management, financial planning, and retirement-plan advisory services to individuals, businesses, and plan sponsors. The firm manages approximately $248 million in regulatory assets for around 470 clients, offering a range of investment solutions including separately managed accounts, third-party asset managers, and insurance and annuity products.

Annuities General retirement planning Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Robert L

Series 63, Series 65

Adell, WI

Luedtke & Associates LLC

Robert Luedtke II is a financial advisor with Luedtke & Associates LLC, holding Series 63 and Series 65 licenses and bringing 39 years of industry experience. His career includes roles at Commonwealth Financial Network and Principal Life Insurance Company, with over three decades advising through his sole proprietorship. Outside of his advisory work, he has been involved in fixed insurance sales and has interests in farming and an inactive racing entity. Luedtke & Associates is an SEC-registered investment adviser serving individuals, businesses, and plan sponsors with portfolio management, financial planning, and retirement-plan advisory services. The firm manages approximately $248 million in assets for around 470 clients, utilizing a combination of discretionary management, third-party asset managers, and strategies such as direct indexing and structured notes.

Annuities General retirement planning Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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William H

Series 63, Series 65

Jackson, WI

Haese Financial Group Inc

William Haese is a financial advisor with Haese Financial Group Inc in Jackson, WI, holding Series 63 and Series 65 licenses with 39 years of industry experience. He has been associated with Haese Financial Group and Superior Financial Services, Inc. since 2000. Haese Financial Group provides investment supervisory services, financial planning, and consulting to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm generally manages assets on a non-discretionary basis, using written investment policy statements and diversified allocations implemented primarily through no-load or low-load mutual funds and ETFs, and also offers ancillary accounting and tax services.

General retirement planning College savings (529s, UTMA, etc.) General tax planning Cash flow / budgeting
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Julia A

ChFC®, Series 63, Series 65

Jackson, WI

Haese Financial Group Inc

Julia Anderson is a financial advisor with Haese Financial Group Inc, holding a ChFC® designation along with Series 63 and Series 65 licenses. She has 42 years of industry experience, with prior roles at The PRUDENTIAL INSURANCE COMPANY OF AMERICA and PRUCO Securities, LLC. Outside of financial advising, Anderson is a co-owner of a food business in Arlington Heights, Illinois. Haese Financial Group provides investment supervisory services, financial planning, and consulting to a diverse client base including individuals, trusts, and small businesses. The firm manages assets primarily through globally diversified portfolios using no-load or low-load mutual funds and ETFs, and it offers ancillary accounting and tax services alongside its advisory work.

General retirement planning College savings (529s, UTMA, etc.) General tax planning Cash flow / budgeting
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Jason L

CFP®, Series 63, Series 65

Cedarburg, WI

PJS Investment Management

Jason Lacey is a CFP® professional with 17 years of industry experience, currently serving as an advisor at PJS Investment Management since 2014. He holds Series 63 and Series 65 licenses and works within a six-advisor team based in Cedarburg, Wisconsin. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm employs a blended investment process combining fundamental, technical, cyclical, and qualitative analysis, using both individual securities and model portfolios overseen by an investment committee.

Annuities Wealth management Passive / index investing Active portfolio management
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Thomas S

Series 63, Series 65

Jackson, WI

Haese Financial Group Inc

Thomas Shanahan is a financial advisor at Haese Financial Group Inc with 39 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Haese Financial Group and Superior Financial Services since 2001. Haese Financial Group provides investment supervisory services, financial planning, and consulting to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm manages assets primarily on a non-discretionary basis using strategic, globally diversified allocations through no-load or low-load mutual funds and ETFs, and also offers in-house tax and accounting services.

General retirement planning College savings (529s, UTMA, etc.) General tax planning Cash flow / budgeting
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Devin G

Series 65

Cedarburg, WI

PJS Investment Management

Devin Goetsch is a financial advisor at PJS Investment Management with a Series 65 credential and one year of industry experience. He previously worked at Winch Financial for four years and attended school from 2015 to 2021. PJS Investment Management is an employee-owned advisory firm managing approximately $852 million for individual clients, pension and 401(k) plans, charitable organizations, and businesses. The firm provides discretionary portfolio management supported by a combination of fundamental, technical, cyclical, and qualitative analysis, and employs artificial intelligence tools within a structured oversight framework.

Annuities Wealth management Passive / index investing Active portfolio management
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Nathan D

Series 63, Series 66

West Bend, WI

Landolt Securities, Inc.

Nathan Derks is a financial advisor with Landolt Securities, Inc. in West Bend, WI, holding Series 63 and Series 66 licenses. He has 16 years of industry experience, including prior roles at Ic Advisory Services Inc and The Investment Center Inc. Outside of his advisory work, he is active as a partner in Eulert Accounting LLC, providing business accounting, payroll, and tax services, and serves as treasurer and board member for the Erin Youth Baseball Club. Landolt Securities provides investment management and consulting services to individuals, trusts, estates, corporations, and other entities, managing $137.8 million in regulatory assets. The firm emphasizes fundamental analysis and manages a majority of client assets in small-cap growth stocks, using both short-term and long-term trading strategies tailored to client objectives.

Active portfolio management Annuities Executive
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Zachary N

Series 63, Series 65

Jackson, WI

Haese Financial Group Inc

Zachary Nowatzki is a financial advisor with Haese Financial Group Inc, holding Series 63 and Series 65 registrations and four years of industry experience. He has held roles at Superior Financial Services, Inc., Cetera Wealth Services, LLC, Northwestern Mutual, and other financial firms. Zachary is also registered as a representative with Superior Financial Services, Inc. Haese Financial Group provides investment supervisory services, financial planning, and consulting to individuals, trusts, charitable organizations, and small businesses. The firm manages approximately $47 million for around 100 client households, generally on a non-discretionary basis, using strategic, globally diversified asset allocations implemented primarily through no-load or low-load mutual funds and ETFs.

General retirement planning College savings (529s, UTMA, etc.) General tax planning Cash flow / budgeting
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Kelsey W

Series 63, Series 65

Cedarburg, WI

PJS Investment Management

Kelsey Wagner is a financial advisor with PJS Investment Management in Cedarburg, WI, holding Series 63 and Series 65 licenses and six years of industry experience. Prior to joining PJS in 2020, she worked at The Vanguard Group, Inc., the Wisconsin Womens Health Foundation, Northwestern Mutual, and T. Anton Investment House. PJS Investment Management is an employee-owned advisory firm managing approximately $852 million for individual clients, pension and 401(k) plans, charitable organizations, and businesses. The firm offers discretionary portfolio management supported by a Chief Investment Officer and an Investment Committee, utilizing a combination of fundamental, technical, cyclical, and qualitative analysis alongside asset-allocation models.

Annuities Wealth management Passive / index investing Active portfolio management
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Patrick S

Series 65

Cedarburg, WI

PJS Investment Management

Patrick Sommerfield Jr. is a financial advisor at PJS Investment Management in Cedarburg, WI, holding a Series 65 designation with 25 years of industry experience. He has been with P.J. Schmidt Investment Management, Inc. since 2000. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm employs a blended investment process combining fundamental, technical, cyclical, and qualitative analysis alongside asset allocation, managing approximately $787 million in assets across about 462 client relationships.

Annuities Wealth management Passive / index investing Active portfolio management
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Kelly M

Series 65

Cedarburg, WI

PJS Investment Management

Kelly Merten is a financial advisor at PJS Investment Management with 22 years of industry experience. She holds a Series 65 designation and has been with P.J. Schmidt Investment Management, Inc. since 2003. PJS Investment Management is an employee-owned advisory firm managing approximately $852 million for individual clients, pension and 401(k) plans, charitable organizations, and businesses. The firm offers discretionary portfolio management supported by a process that integrates fundamental, technical, cyclical, and qualitative analysis, along with asset-allocation models overseen by a Chief Investment Officer and an Investment Committee.

Annuities Wealth management Passive / index investing Active portfolio management
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Scott C

Series 65

Cedarburg, WI

PJS Investment Management

Scott Conger is a Series 65-licensed financial advisor with PJS Investment Management in Cedarburg, WI, bringing 11 years of industry experience. He has worked at PJS Investment Management since 2018 and previously at BMO Harris Bank from 2016 to 2018. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm manages approximately $787 million in assets across about 462 client relationships, utilizing a blended investment process that combines multiple analytical approaches and employs both individual securities and model portfolios.

Annuities Wealth management Passive / index investing Active portfolio management
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Emma C

Series 65

Cedarburg, WI

PJS Investment Management

Emma Curtsinger is a financial advisor at PJS Investment Management with Series 65 credentials and two years of industry experience. Prior to joining PJS, she held roles at KeyBank and worked in various service and retail positions while completing her studies at the University of Dayton. PJS Investment Management serves individual investors, pension and profit-sharing plans, charitable organizations, and businesses by providing discretionary portfolio management, financial planning, and ERISA retirement-plan services. The firm employs a blended investment process combining fundamental, technical, cyclical, and qualitative analysis alongside asset allocation, managing approximately $787 million in assets across 462 client relationships.

Annuities Wealth management Passive / index investing Active portfolio management
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