Ralph Lemley II is the sole advisor at Lemley Yarling Management Co. He holds a Series 63 designation and has 60 years of industry experience. Mr. Lemley has worked with Lemley, Yarling & Co. since 1986 and with Lemley Yarling Management Co. since 1984. Lemley Yarling Management Co. provides individualized portfolio management and investment advice to individuals, retirement and profit-sharing plans, trusts, and charitable organizations, generally on a discretionary basis. The firm maintains a small, long-standing client base and emphasizes risk avoidance and market timing through investments in quality stocks, large-cap equities, ETFs, and cash or short-term Treasury positions.

Kirk Spano is the principal of Bluemound Asset Management, LLC in Franklin, WI, with 28 years of industry experience. He holds Series 63 and Series 65 designations and has led Bluemound since 2010. Spano is also a freelance columnist for financial publications including MarketWatch and Seeking Alpha, and he publishes an investment letter for self-directed investors through Kirk Spano Publishing. Bluemound Asset Management serves affluent individuals, high-net-worth clients, small businesses, and organizations, offering discretionary asset management, manager-of-managers selection, financial consulting, and retirement plan consulting. The firm employs a risk-managed investment approach that integrates secular trend analysis, fundamental research, and quantitative methods, and it provides customized portfolios including ETF allocations, growth and dividend strategies, and an option-based retirement income plan.

Paul Thompson is a financial advisor at The Life Group Financial Services with five years of industry experience. He holds a Series 65 designation and has worked at Guncheon Financial, LLC since 2020. Prior to his financial career, he was the operations manager for Living Waters Bible Camp for nine years. The Life Group Wealth Partners provides discretionary investment management and wealth consulting to individuals, families, corporate executives, business owners, and retirement plans. The firm uses a core/satellite investment strategy and offers services including portfolio management, retirement-plan design, financial planning, and educational seminars.

Jerome Jedynak Jr. is a financial advisor at Harbour Investments, Inc. with 24 years of industry experience. He holds Series 63 and Series 66 licenses and has been affiliated with Harbour Investments since 2008. He also owns and operates JMJ Retirement Solutions and works as an independent insurance agent. Harbour Investments serves a diverse client base including individuals, trusts, pension and 401(k) plans, and institutional entities. The firm offers portfolio management, financial planning, and multiple investment platforms, utilizing a variety of analytical approaches tailored by individual advisers and third-party managers.

Travis Gaskell is a financial advisor with Harbour Investments, Inc. He holds a Series 66 designation and has three years of industry experience. Prior to joining Harbour, he worked at Cade Financial Services and spent several years in the education sector with Westby Area School District and Kickapoo Area Schools. Harbour Investments serves a diverse client base including individuals, trusts, pension and 401(k) plans, and institutional entities. The firm offers a range of portfolio management and financial planning services using various investment approaches tailored by individual advisers and approved third-party managers.

Beau Schroeder is a financial advisor at Harbour Investments, Inc. with one year of industry experience. He holds Series 63 and Series 65 designations and previously worked at Edward Jones and Sleepy Hollow Chevrolet Buick GMC. Schroeder serves as a school board member for Kickapoo Area Schools. Harbour Investments serves a diverse clientele including individual investors, trusts, pension and 401(k) plans, and institutional entities. The firm offers portfolio management, financial planning, and multiple investment execution options tailored to adviser and client preferences.

Aaron Cade is a CFP® professional with 27 years of industry experience. He is affiliated with Harbour Investments, Inc. and has been operating Cade Financial Services since 2011. Cade serves as a director and board member of the Vernon Memorial Healthcare Foundation and is involved with the Viroqua Development Association, where he participates in community planning related to job creation and housing development. Harbour Investments, Inc. provides investment advisory and financial planning services to a diverse client base, including individual investors, charitable and corporate clients, and retirement plans. The firm utilizes a combination of fundamental and technical analysis to create customized investment strategies and offers model-based solutions through a subscription platform.

Jonathan Robinson is a financial advisor with Transamerica Retirement Advisors, LLC, holding Series 63, 65, and 66 licenses and bringing 37 years of industry experience. His career includes positions at Northwestern Mutual, LPL Financial, and Chase Investment Services. Outside of his advisory work, he has worked as an Uber driver. Transamerica Retirement Advisors serves participants in employer-sponsored retirement plans and IRA owners by providing managed advice and investment education services. The firm employs proprietary tools from Morningstar Investment Management to deliver personalized portfolio construction and guidance through both discretionary and non-discretionary programs.

Terry Sebranek is a financial advisor at Commonwealth Financial Network with 20 years of industry experience. He holds the Series 66 credential and has previously worked with firms including Raymond James Financial and Rewald, Sebranek & Frawley, LLC. In addition to his advisory work, he is involved in tax preparation through RSF Group, LLC. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing over $210 billion in client assets. The firm offers a broad platform of managed-account programs, third-party asset manager access, and custody/clearing services.

Joseph Brown is a financial advisor with Commonwealth Financial Network and holds a Series 66 designation. He has nine years of industry experience and has previously worked with Navigate Wealth LLC and the firm Rewald, Sebranek, & Frawley. Brown serves as a board member for the Ithaca Public School in Richland Center, WI. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing over $210 billion in client assets. The firm provides a wide range of adviser-support services, including managed-account programs, third-party asset manager access, and custody and clearing solutions.

Kaleb Frawley is a financial advisor at Commonwealth Financial Network with 14 years of industry experience. He holds the Series 66 designation and has worked with firms including Raymond James Financial and Rewald, Sebranek & Frawley, LLC. In addition to his advisory role, he owns RSF Group, LLC, which provides tax preparation services. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing over $212 billion in client assets. The firm supports advisors with a broad platform that includes managed-account programs, access to third-party asset managers, and custody and clearing services.

Kim Luckey is a financial advisor with Eagle Strategies (NY Life) in Richland Center, WI, holding the ChFC® and Series 63 designations and bringing 30 years of industry experience. His work history includes roles at New York Life Insurance Company and Nylife Securities Inc. since the mid-1990s, and he currently operates Prosper Financial Strategies, LLC. Outside of his advisory work, Luckey serves on the board and finance committee of The Richland Hospital Foundation and is involved in local youth sports officiating. Eagle Strategies serves a diverse client base including individual investors, defined contribution and defined benefit plans, and charitable and corporate clients, offering financial planning, investment management, and retirement-plan advisory services. The firm emphasizes tailored recommendations and primarily manages assets on a non-discretionary basis within an integrated New York Life affiliate structure.

Agam Arora is a financial advisor at Empower Advisory Group with a Series 66 designation and less than one year of industry experience. Prior to joining Empower Financial Services, Arora held various roles including positions at Quality Cellular, Walmart, and Walgreens. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to Empower Premier IRA and certain retail brokerage account holders. The firm integrates its services with Empower’s recordkeeping and administrative platforms and emphasizes long-term portfolio returns and client savings rates in its financial planning approach.

Bryan Rasey is a financial advisor at Principal Financial Services with 25 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Principal Financial Services since 2016. He also serves as a bank/trust officer at Principal Bank and Trust Company, formally designated to support and manage retirement account relationships across Principal’s insurance, broker-dealer, and bank/trust offerings. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs through various advisory and promoter arrangements.

Kevin Bartels is a financial advisor with Edward Jones in Richland Center, WI, holding a Series 66 designation and four years of industry experience. Prior to joining Edward Jones, he worked at First Hand Foods and Nu-Pak. Outside of his advisory role, Bartels owns and operates Riverview Farm, a family farm in Muscoda, WI. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, with approximately $1.01 trillion in assets under management. The firm offers a range of advisory programs and investment strategies supported by a nationwide network of more than 23,000 financial advisors and over 15,000 branch offices.

Jackson Ringelberg is a financial advisor at OSAIC with six years of industry experience. He holds a Series 66 designation and has previously worked at U.S. Bank, U.S. Bancorp Investments, Inc., RBC Wealth Management, and Arena Americas. OSAIC serves a diverse client base including individual and high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations through a large network of affiliated advisers. The firm provides integrated brokerage and investment advisory services, utilizing various portfolio construction tools and offering both discretionary and non-discretionary management options.

John Broerman is a CFP® professional with 15 years of experience in the financial industry. He is currently with Ameriprise Financial Services LLC and previously worked at LPL Financial, Johnson Bank, and INVEST Financial Corporation. Outside of advisory roles, he has involvement with Johnson Insurance, referring insurance business to the bank’s insurance company. Ameriprise Financial Services serves individual and institutional clients, offering specialized retirement income planning through its Premier Retirement Income service, which emphasizes dependable income sources and tax-aware withdrawal strategies for clients approaching or in retirement.

Michael Callan is a financial advisor with LPL Financial, holding a Series 66 designation and 27 years of industry experience. He has worked at LPL Financial since 2017 and previously spent 17 years at Investment Centers Of America, Inc., with additional experience at Citizens First Bank dating back to 2000. Outside of his advisory role, he is also an insurance agent with United Life Insurance Agency. LPL Financial is a national broker-dealer and SEC-registered investment adviser providing advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of services including financial planning, model portfolios, third-party asset management, and institutional platforms.

Lee Johnson is a Series 66-credentialed financial advisor with seven years of industry experience. He has worked at Thrivent Financial and Thrivent Investment Management since 2018 and previously held roles at Wisconsin Lutheran College and Northwestern Mutual. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, delivering comprehensive written recommendations across a broad range of financial topics. The firm offers holistic, goal-based analyses and allows clients to combine planning with managed-account programs under a consolidated billing option while keeping services separate.

Lynn Marie Magner is a CFP® professional with 27 years of industry experience, currently serving as a financial advisor at UBS Financial Services since 2009. She holds the Series 66 designation and is based in Franklin, WI. Outside of her advisory role, she serves as president of the Greendale Chamber of Commerce and treasurer of the Root River Junior Woman's Club. UBS Financial Services Inc. provides a range of brokerage and investment advisory services to individual, corporate, and institutional clients. The firm integrates institutional trading capabilities with wealth management, offering fee-based financial planning, portfolio management, and access to proprietary research and capital markets services.

John Mickelsen is a financial advisor with Thrivent Investment Management, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. He has been with Thrivent Financial for Lutherans and Thrivent Investment Management since 2003. Outside of his advisory role, he is involved in an agricultural and agri-tourism operation through By the Silvery Moon LLC, where he assists with farm maintenance and gardening. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on a variety of financial planning topics. The firm integrates goal-based analyses with client information and offers a consolidated billing option for combining planning with managed-account services, while maintaining separate planning and portfolio management functions.

Seth Volden is a financial advisor at Edward Jones in Westby, WI, holding a Series 66 designation with one year of industry experience. Prior to joining Edward Jones, he worked at Dakota Supply Group and has extensive experience in distribution and hospitality through roles at S&S Distributing/BILLS DISTRIBUTING and Gasser's Bar & Grill. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory services, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a large network of financial advisors and branch offices nationwide.

Gwyneth Godbout is a financial advisor at LPL Financial with 20 years of industry experience. She holds Series 63 and Series 65 designations and previously worked at BMO Harris Financial Advisors Inc for 17 years. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a broad range of services including financial planning, model portfolios, third-party asset management, and institutional platforms.

Michelle Bertram is a financial advisor with Edward Jones in Franklin, WI, holding a Series 66 designation and bringing seven years of industry experience. She previously worked at Old Republic Risk Management for 15 years before joining Edward Jones in 2018. Outside of her advisory role, Bertram is involved as a part-time teacher and serves on advisory boards for community organizations including the Waxahachie Lions Club and the Salvation Army of the Sandhills. Edward Jones is a full-service wealth management firm serving individual and institutional clients, with approximately $1.01 trillion in assets under management. The firm offers a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Ryan Callan is a financial advisor with LPL Financial, holding a Series 66 designation and 18 years of industry experience. He previously worked at ICA Group Wealth Management, LLC from 2021 to 2024 and Investment Centers of America from 2008 to 2017. Outside of his advisory role, he is the sole owner of Callan Wealth Management. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of services including financial planning, model portfolio programs, third-party asset management, and institutional platforms, with advisory strategies supported by LPL Research and advanced operational tools.

Brad Leissring is a financial advisor at Osaic Wealth, Inc. based in Franklin, WI, with 10 years of industry experience. He holds a Series 66 designation and has previously worked at Securities America Advisors, Inc. and Granite Microsystems Inc. prior to joining Osaic. Osaic Wealth, Inc. serves a diverse range of clients including individuals, high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers integrated brokerage and investment advisory services with access to multiple advisory platforms and third-party money managers, utilizing asset-allocation tools and risk-tolerance analysis to manage portfolios across various asset classes.

Kim Milligan is a financial advisor with Robert W. Baird & Co. Inc. in Franklin, WI, holding a Series 66 designation and 22 years of industry experience. Milligan has been with Robert W. Baird & Co. since 1999. Milligan is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pension and profit-sharing plans, corporations, charitable organizations, and institutional clients. The group provides customized consulting and portfolio services, including financial planning, discretionary and non-discretionary portfolio management, and separately managed account programs.

Arne Fremstad is a financial advisor at Thrivent Investment Management with 28 years of industry experience. He has been with Thrivent Financial for Lutherans and Thrivent Investment Management since 2002. He holds Series 63 and Series 65 licenses. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm focuses on holistic, goal-based planning covering a broad range of topics and offers an option to combine planning with managed-account services under a consolidated billing program called WealthPlan.

Eric Evenstad is a financial advisor with Cetera, holding a Series 66 designation and seven years of industry experience. He has worked with firms including Avantax and currently serves on the Westby Area School Board. Outside of advising, he is president of the Fine Arts Foundation of the Westby Area and assists as a robotics program coach for local schools. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, and institutional accounts through a large network of independent advisors. The firm offers a multi-manager platform with various investment programs and third-party manager access, managing over $256 billion in assets.

Shelly Stibbe is a financial advisor with Ameriprise in Richland Center, WI, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. She has been with Ameriprise since 2011, including its predecessor Ameriprise Financial Services, Inc. Outside of her advisory role, Stibbe is involved in managing a dairy farm and holds several board positions, including serving on the boards of Schmitt Woodland Hills and local community organizations. Ameriprise Financial Services is a large advisory firm serving individual and institutional clients. It offers a specialized Premier Retirement Income service focused on retirement income planning through written recommendations and ongoing advice, employing a non-discretionary implementation model supported by proprietary research and third-party data.

Scott Schiek is a financial advisor at Robert W. Baird & Co. in Franklin, WI, holding a Series 66 designation with 20 years of industry experience. He has been with Robert W. Baird & Co. since 2002. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which advises a broad range of clients including individuals, families, pensions, corporations, and charitable organizations. The group offers customized consulting and portfolio services, utilizing a variety of investment strategies and overlays to align with client goals and risk tolerances.

Allie Beck is currently a Financial Consultant I at Fidelity Investments. In this role, she works with clients to develop personalized retirement plans aimed at providing confidence and peace of mind. Her focus is on helping clients take control of their financial futures to enable a retirement that reflects freedom and fulfillment. Allie has been with Fidelity Investments since 2019, progressing through roles including Financial Representative, Relationship Manager, and Planning Consultant. Prior to joining Fidelity, she gained experience at IAG Wealth Partners as a Client Services Associate and Finance Intern. She is dedicated to assisting clients in feeling secure and optimistic about their financial goals.

Christopher Estrada is a financial advisor with Edward Jones in Viroqua, Wisconsin, holding a Series 66 designation and one year of industry experience. Prior to joining Edward Jones, he worked at Colectivo Coffee Roasters and Wonderstate Coffee and was involved with the Democratic Party of Wisconsin. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory programs, discretionary and non-discretionary strategies, and affiliated investment products. The firm manages approximately $1.01 trillion in assets and operates a nationwide network of financial advisors and branch offices.

Daniel Plewa is a financial advisor with LPL Financial in Franklin, WI, holding a Series 66 designation and three years of industry experience. His work history includes roles at Johnson Financial Group and Eder Flag, as well as experience outside the financial sector. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, utilizing model portfolios, third-party subadvisors, and customized strategies supported by advanced research and operational tools.

Michael A. Aschberger is a financial advisor with OSAIC in Franklin, WI, holding Series 63 and Series 65 credentials and bringing 29 years of industry experience. He previously worked at VOYA Financial Advisors and operates Aschberger Financial Services, LLC. He serves as President of the Whitnall Edge II Condominium Association. OSAIC serves a broad range of retail and institutional clients through a large network of affiliated advisors, offering brokerage and investment advisory services, financial planning, retirement consulting, and access to third-party money managers. The firm employs various asset-allocation tools and supports managed accounts with discretionary and non-discretionary options.

Michael Cosgrove is a financial advisor with Ameriprise in Richland Center, WI, holding a Series 66 designation and 15 years of industry experience. He has been with Ameriprise and its affiliated entities since 2010. Outside of his advisory role, he is a licensed auctioneer conducting several auctions annually and serves on multiple nonprofit boards, including as treasurer of the Richland County Performing Arts Council. Ameriprise offers retirement-income planning services primarily for clients with significant investable assets, combining research, modeling, and tax-efficient strategies to produce tailored, written recommendations. The firm provides a broad range of advisory, brokerage, and insurance solutions through its affiliated entities.

Margaret Severson is a financial advisor at Edward Jones with 27 years of industry experience. She has been with Edward D. Jones & Co., L.P. since 1996. She holds a Series 63 designation. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including high-net-worth and non-high-net-worth households, pension plans, corporate clients, and charitable organizations. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs and investment strategies supported by a nationwide network of over 23,000 financial advisors.

Brian Fruit is a financial advisor at Ameriprise in Richland Center, WI, with 12 years of industry experience. He holds Series 63 and Series 65 designations and has been with Ameriprise or its affiliated entities since 2014. Ameriprise Financial Services is a large, diversified advisory firm serving both individual and institutional clients. The firm offers a specialized Premier Retirement Income service that provides written recommendation reports and ongoing annual advice focused on retirement income planning, utilizing a range of proprietary research and third-party data.

Abigail Severson is a financial advisor at Edward Jones in Viroqua, WI, holding a Series 66 designation with one year of industry experience. Prior to joining Edward Jones, she was a full-time student and attended St Catherine University for four years. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients with a broad range of advisory and investment services, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm operates under a fiduciary standard and is notable for its extensive retail advisor and branch network and affiliated capabilities beyond advisory services.

Mitchell Lalley is a financial advisor at Robert W. Baird & Co. with 13 years of industry experience. He holds a Series 66 designation and has been with Robert W. Baird & Co. since 2013. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department serving individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm offers a range of financial planning, portfolio management, and brokerage services, supported by ongoing manager selection, internal research, and strategic partnerships.

Allison Mendoza is a Series 66-licensed financial advisor with LPL Financial, based in Viroqua, WI, and has nine years of industry experience. Prior to joining LPL in 2017, she worked at Rapid Capital Funding from 2010 to 2017. Outside of her advisory role, she is the owner and operator of an agricultural business called Mill Creek Bottoms. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a broad range of financial planning and investment management services through a large network of advisors utilizing both proprietary and third-party strategies.

Todd Volden is a financial advisor at Edward Jones with 18 years of industry experience. He holds a Series 66 designation and has been with Edward Jones since 2007. Outside of his advisory role, he owns a property management business focused on office and rental properties. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including pension plans, corporations, and charitable organizations. The firm manages over $1 trillion in assets and offers a range of advisory services through a large network of financial advisors and branch offices nationwide.

Eric Mindham is a financial advisor with LPL Financial who holds a Series 66 designation and has nine years of industry experience. Prior to joining LPL Financial in 2017, he worked at Trust Point, Inc. and the University of Wisconsin-La Crosse. Outside of his advisory role, he serves as a cross country coach for the Richland School District. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. Its platform supports a wide range of strategies implemented by investment adviser representatives through model portfolios, third-party subadvisors, and customized approaches.

Kathleen Bedward is a Series 66 licensed financial advisor with Edward Jones in Richland Center, Wisconsin, with 12 years of industry experience. She has been with Edward Jones since 2013. Outside of her advisory role, she serves as secretary for the Riverdale Basketball Club in Muscoda, Wisconsin, helping organize the basketball program and related events. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory services including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a nationwide network of more than 23,700 financial advisors.