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Michael L

CFP®, Series 63

Mondovi, WI

Principal Financial Services

Michael Linse is a CFP® professional with 33 years of industry experience, currently serving at Principal Financial Services in Mondovi, WI. He has worked with Mondovi Investment Center since 2010 and has been affiliated with Princor Financial Services Corp since 2009. Outside of his advisory work, Linse is involved in competition grilling and catering through his Sand Road BBQ Team. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individuals, retirement plans, trusts, and business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Joel R

Series 66

Eleva, WI

Ameriprise

Joel Ratz is a financial advisor with Ameriprise, holding a Series 66 designation and 15 years of industry experience. He has been with Ameriprise and its affiliate since 2005. Outside of his advisory role, he is involved in commercial real estate ownership. Ameriprise is an institutional firm offering retirement-income planning services primarily for clients with significant investable assets. The firm combines research, modeling, and tax-efficiency analysis to provide tailored, non-discretionary retirement income recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Andrew R

Series 66

Mondovi, WI

OSAIC

Andrew Rud is a financial advisor with Osaic Wealth, Inc. He holds the Series 66 designation and has two years of experience in the financial industry. Prior to joining Osaic, he was involved with Ali Rud Financial Services and volunteered as an assistant baseball coach for the Mondovi School District. He is also a member of the Gilmanton Sportsman’s Club. Osaic Wealth, Inc. serves a broad mix of retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and investment advisory services alongside access to third-party money managers and unified managed accounts. The firm utilizes advanced asset-allocation tools and supports both discretionary and non-discretionary portfolio management.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Lisa B

Series 66

Mondovi, WI

Edward Jones

Lisa Berger is a financial advisor with Edward Jones in Mondovi, WI, holding a Series 66 credential and 17 years of industry experience. She has been with Edward Jones since 2009. Outside of her advisory role, she manages a property rentals business, D. Y. Bella Properties, LLC. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs and investment solutions with approximately $1.01 trillion in assets under management supported by a large national network of advisors and branches.

Retirement income strategy General retirement planning Business ownership considerations Business succession planning General estate planning guidance Founder/Business Owner Intergenerational Families
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Krista C

Series 66

Eleva, WI

Ameriprise

Krista Caucutt Ratz is a financial advisor with Ameriprise, holding a Series 66 designation and 19 years of industry experience. She has been with Ameriprise and its affiliated entities since 2005. Outside of her advisory role, she owns Caucutt-Ratz Tax Preparation LLC, a tax preparation business. Ameriprise offers retirement-income planning services primarily for clients with at least $1 million in investable assets, delivering tailored written recommendations that incorporate tax-smart withdrawal strategies and Social Security claiming options. The firm combines research, modeling, and automated tools overseen by a dedicated team to support its advisory approach.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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