Joseph Scerbo is a financial advisor at PRIMERICA ADVISORS and holds Series 6, 63, and Series 65 licenses. Joseph Scerbo works with business owners, self-employed professionals, and people who hope to start their own business one day. He helps clients with investment advising, retirement planning, and business retirement plans, along with retirement distributions and survivor education. He brings that perspective from firsthand experience as an entrepreneur. In January 2003, he founded and ran his own electrical and HVAC contracting company, where he navigated both the 2008 financial crisis and the COVID pandemic while keeping his employees working. That background gives him a practical understanding of the day-to-day challenges business owners face. In 2024, Joseph pivoted into offering securities, bringing his experience as an employer and small business owner to his work with clients. He operates on a fee-based model and focuses on helping business owners plan for retirement and beyond. Primerica Advisors manages a wrap-fee asset management program primarily serving individual investors, including both non-HNW and high-net-worth clients, as well as corporate and charitable clients. The firm uses model-delivery strategies created by unaffiliated asset managers and provides advisory services through a large network of advisors

Louis Romero III is a financial advisor with OSAIC in San Ramon, CA, holding a Series 66 designation and 19 years of industry experience. He previously worked at Lincoln Financial Advisors Corporation for nine years and MetLife Securities Inc. for one year. Outside of advisory work, he owns and operates Sentinel Wealth Strategies, providing financial planning and annuity sales. OSAIC Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base, including individual investors, pension plans, corporations, and charitable organizations. The firm employs a technology-driven investment process and offers a wide range of advisory programs and investment options through a large network of financial advisers.

Megan Rouse is the principal of Megan Rouse Financial Planning in Dublin, California, holding the CFP® designation and a Series 65 license with 17 years of industry experience. She is also a California Licensed Professional Fiduciary and operates a separate fiduciary services business. Megan has provided financial planning services since 2009. Her firm advises individuals, families, and small businesses with comprehensive or segmented financial planning, focusing on non-discretionary advice and low-cost investment options such as mutual funds and ETFs. The firm uses project, hourly, or retainer fee structures and does not manage client assets or take custody of funds.

Dalbir Gill is the principal of Khalis Financial Advisors LLC and holds the PFS™ designation with two years of industry experience. He also owns and operates Dalbir Singh Gill, CPA, a tax and accounting services business. His prior experience includes roles at Stanford Health Care, Kforce, and several accounting firms. Khalis Financial Advisors LLC provides portfolio management, pension consulting, and financial planning services to retirement plans and individual clients. The firm employs a variety of analytical approaches within documented Investment Policy Statements and primarily manages assets on a non-discretionary basis.

Michael Power is a CFP® professional with over 30 years of experience, operating Power Investing since 1994. He is also an Enrolled Agent authorized to represent clients before the IRS, providing tax preparation and representation services alongside his investment advisory work. The firm offers discretionary investment management and comprehensive financial planning to individuals, families, and small businesses. Power Investing employs a fundamental analysis approach, emphasizing broad diversification with ETFs and individual securities, and integrates in-house tax services as part of its client offerings.

John Gardner is a CFP®-certified financial advisor with 36 years of industry experience. He has worked at Equity Research & Portfolio Evaluation, Inc. since 2001. Gardner is the sole advisor at Blackhawk Wealth Advisors, an independent firm based in Danville, CA. Blackhawk Wealth Advisors provides discretionary investment management, financial planning, and independent security research to individuals, trusts, estates, and investment companies. The firm employs a proprietary blend of fundamental and technical analysis to manage portfolios across various asset classes, focusing on risk reduction and predictable income through both long- and short-term strategies.

Vladimir Belinsky is the sole advisor at Hermitage Advisors, Ltd. in Danville, CA, holding Series 63 and Series 65 licenses with 22 years of industry experience. He has been with Hermitage Advisors since 2003. Hermitage Advisors, Ltd. serves a small, concentrated roster of primarily high-net-worth individual clients, providing individualized portfolio management and ongoing investment advice. The firm employs a primarily non-discretionary approach, selecting and monitoring external investment managers based on a multi-decade network of research, with client decisions made collaboratively.

Alexander Conaghan is the principal of Conaghan Financial Services in Dublin, CA, holding a Series 65 credential with 12 years of industry experience. His work history includes roles at Strand Boyce O'Shaughnessy CPAs and TruNote Investment Advisors. He also operates a sole-proprietorship tax and accounting service known as Five Star Tax and Accounting. Conaghan Financial Services serves individual investors, small and medium-sized businesses, pensions, trusts, and other entities, providing financial planning, portfolio management, retirement planning, college savings advice, and small-business retirement plan services. The firm integrates tax-related services into its advisory work and employs a proprietary investment process that emphasizes risk mitigation and a combination of quantitative and qualitative analysis.

Timothy Smith is a financial advisor at Fairway Asset Management, Inc. in San Ramon, CA, holding a Series 66 credential with 25 years of industry experience. He has worked at Fairway since 2007 and previously held positions at Wells Fargo Clearing and Citigroup Global Markets. Smith is also a licensed insurance agent involved in offering life insurance policies and fixed annuities tailored to client needs. Fairway Asset Management serves individual and high-net-worth clients, as well as pension plans and business entities, providing discretionary asset management alongside financial planning, consulting, and educational workshops. The firm emphasizes continuous account supervision with portfolios customized to client goals and risk tolerance, using a variety of investment vehicles and specialized consulting services for business and real estate owners.

Denise Johnson is the principal of Five Talents Wealth Management in Dublin, California, with 17 years of industry experience. She holds Series 65 and Series 66 licenses and has worked at firms including Principal Financial Services and Accenture. In addition to her advisory role, she is the founder and principal of Denise-Danielle Strategy Consulting, where she provides business strategy consulting and authors educational materials. Five Talents Wealth Management is a state-registered investment adviser offering non-discretionary investment supervisory services and financial planning to individuals, charitable organizations, and corporations. The firm employs a diverse investment approach, incorporating technical, cyclical, and fundamental analysis, and provides tailored portfolio strategies reviewed quarterly.

Durga Eedara is a financial advisor at Eedara Financials with a Series 65 designation and over 20 years of industry experience, including a long tenure at Franklin Resources Inc from 2002 to 2021. Eedara Financials LLC, founded in 2025, provides discretionary portfolio management to individual and high-net-worth clients. The firm uses a combination of charting, fundamental, and technical analysis alongside various trading strategies, operating under client-granted discretionary authority.

Samah Naguib is a CFA® charterholder with 13 years of industry experience, currently serving as the sole advisor at Pleasanton Wealth since 2018. Prior to founding Pleasanton Wealth, Samah worked at Charles Schwab for 11 years. Pleasanton Wealth provides comprehensive financial planning and ongoing portfolio management to individuals, families, trusts, estates, business entities, charitable organizations, and retirement/pension plans. The firm employs a discovery-driven financial planning process combined with a mix of technical, fundamental, cyclical, quantitative, and qualitative analysis in portfolio construction, with a notable focus on retirement plan and pension consulting services.

Sunday Peters is the principal of SOBORA Capital and holds Series 63 and Series 65 licenses with nine years of industry experience. His prior work includes roles at Security Industry Specialists, Inc. and various SOBORA entities dating back to 2016. Peters also holds California real estate, mortgage, and insurance licenses and provides related services through affiliated SOBORA entities. SOBORA Capital offers non-discretionary investment management, capital-markets advisory, and financial planning primarily to institutional and business clients, including pension plans, endowments, and firms in real estate, construction, and engineering. The firm combines investment advisory with mortgage, real estate, and insurance services and provides ERISA plan consulting and participant education.

Hariharan Iyer is a Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at WealthPaver and has worked at Wefea Capital LLC since 2018. Additionally, he serves as Chief Compliance Officer at Wefea Capital and works as an SCM Architect at Nvidia. WealthPaver focuses on helping students and their families accelerate repayment of student loan debt through discretionary portfolio management delivered via a proprietary web-based platform. The firm uses client-selected risk profiles and term lengths to guide investment decisions, emphasizing maintaining the chosen term to meet repayment goals.

Nicholas Fullerton is a CFP® professional with 17 years of industry experience, operating Fullerton Advisors, LLC since 2008. The firm is an independent advisory practice based in Alamo, CA. Fullerton Advisors serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporate entities. The firm provides discretionary and non-discretionary portfolio management, modular financial planning, and pension consulting, using diversified asset-allocation portfolios built primarily with ETFs and mutual funds guided by fundamental and cyclical analysis.

Kerri Kimball is a CFP® professional with 19 years of experience in the financial services industry. She is the managing partner and co-owner of Apogee Wealth Advisors, an independent firm she established in 2026. Prior to founding Apogee Wealth Advisors, she worked at Commonwealth Financial Network and Cambridge Investment Research Advisors. Kimball is also a co-author of the book *Redefining Success for Female Entrepreneurs*. Apogee Wealth Advisors provides discretionary asset management, financial planning, and retirement-plan consulting primarily to individuals and high-net-worth clients. The firm employs a combination of fundamental and technical analysis and uses both long- and short-term investment strategies, with portfolio management services delivered through third-party platforms and bundled programs.

Kristy Jiayi Xu is a CERTIFIED FINANCIAL PLANNER™ and the founder of Global Wealth Harbor, a fee-only registered investment advisor in the San Francisco Bay Area. She provides financial planning and investment management for clients who are building or preserving wealth. She specializes in working with tech professionals, Chinese immigrants who moved to the U.S. for school, work, or business, and business owners. Kristy also holds the Certified Exit Planning Advisor (CEPA) designation for helping business owners plan for an exit and analyzing what it means for their personal finances. Kristy was born in China and is a native Mandarin speaker. She moved to the U.S. during high school attended a boarding school in Pennsylvania. She earned her bachelor’s degree from New York University Stern School of Business and worked at Raymond James and The Stanich Group analyzing securities and developing investment portfolios for clients. Kristy then realized she wanted to be a financial advisor and meet the clients she was building portfolios for and help them directly with their investments and financial plans. So, Kristy earned an MBA degree at Carnegie Mellon University, Tepper School of Business,, where she met her husband who was pursuing a PhD in Physics and they moved to the bay area after graduation. Kristy got to know a number of tech professionals from Carnegie Mellon University and became their go-to person when they have investment questions because of Kristy's in-depth analysis approach when answering their questions. This is when Kristy made up her mind to start her own company to help those who are great at their work, but need help from a trusted financial professional for their personal finance. Today, Kristy works with clients from a wider range of backgrounds and helps them navigate more varied and complex financial situations, but has kept her promise of delivering in-depth analysis and providing customized services to each of her clients. In her spare time, Kristy enjoys sharing her financial planning knowledge, so you will see her sharing thoughts on New York Times, Bloomberg, Yahoo Finance, Investor Business Daily, Wealth Management, etc. Outside of work, Kristy enjoys spending time outdoors with her daughter.

Kevin Hummel is the sole advisor at Run Free Capital LLC, a state-registered investment adviser based in San Ramon, CA. He holds a Series 65 designation and has been involved in financial services since 2025. His background includes work as an options trader and financial engineer, an MBA, and a brief period in clinical nursing. Outside of advising, he operates a sole proprietorship managing real estate rental properties. Run Free Capital LLC provides financial planning and discretionary investment management services to individual clients. The firm employs a long-term, research-based investment approach combined with fundamental, technical, and cyclical analysis, and offers portfolio management across various asset classes including mutual funds, ETFs, equities, bonds, and REITs.

Sarah Huang is a CFP® professional with 31 years of experience in the financial services industry. She is the owner and sole advisor at New Spring Financial Planning, LLC, an independent firm she has operated since 2012. Prior to founding New Spring, she worked at Purshe Kaplan Sterling Investments for 11 years. New Spring Financial Planning provides financial planning, investment management, and consulting services to individual investors, high net worth clients, trusts, estates, retirement plans, and business entities. The firm emphasizes customized, non-discretionary portfolio management with a disciplined, conservative, long-term approach based on client objectives and risk tolerance.

Tanay Shah is the sole advisor at BayLeaf Financial Services and holds a Series 65 credential. He has been with BayLeaf Financial Services since 2026 and has 14 years of experience at Apple Inc. BayLeaf Financial Services provides portfolio management and financial planning to individual and high-net-worth clients, focusing on discretionary account management guided by customized Investment Policy Statements. The firm employs a range of analytical methods and strategies, including long- and short-term approaches, and may use advanced techniques such as options trading and short sales.