Susan Kroger is a CFP®-credentialed financial advisor with 23 years of industry experience. She has worked at Intentional Finance, LLC since 2017 and previously spent 14 years at Waddell & Reed, Inc. Outside of her advisory role, she is involved with the Rotary Club of Albuquerque and the ABQ Chapter of the Executive Women's Golf Association. Intentional Finance provides investment advisory and financial planning services primarily to individual clients and a smaller number of institutional clients, including retirement plans and pension funds. The firm offers customized portfolio construction using a range of asset classes and employs multiple asset allocation strategies tailored to client objectives and risk tolerances.

CERTIFIED FINANCIAL PLANNER™ | Financial Architect for Life’s Key Milestones As a CERTIFIED FINANCIAL PLANNER™ with a rich history in the investment management industry, I specialize in guiding individuals through some of life’s most pivotal transitions. Whether you're navigating the emotional and financial intricacies of estate organization and the loss of a loved one, preparing for a successful and secure retirement through strategic investment and tax planning, or seeking the best higher education opportunities for your children, I offer tailored financial solutions to help you achieve your goals. With over 25 years of experience in business-to-business engagements, I bring a deep understanding of financial strategies, ensuring that my clients are prepared for every phase of life. My background is supported by a strong foundation in finance, having earned my Bachelor’s Degree from Montana State University-Bozeman, as well as completing the rigorous CFP curriculum through the Boston Institute of Finance. I hold several professional licenses that empower me to provide comprehensive, holistic financial guidance. Let’s work together to build a financial plan that not only protects your present but also secures your future.

Bradley Boehm is a financial advisor with Seasons Wealth Services LLC in Albuquerque, NM. He holds a Series 65 designation and has experience in tax preparation and business consulting through his roles at Boehm & Bacon CPAs LLC and Seasons Accounting Services LLC, both since 2002, as well as prior work at Sunray Gaming of NM LLC. Seasons Wealth Services provides discretionary portfolio management and comprehensive financial and business planning to individuals, high-net-worth clients, and business owners. The firm employs a passive, index-oriented investment approach based on Modern Portfolio Theory, emphasizing diversified, tax-efficient, low-cost mutual funds and ETFs.

Catherine Kipling is a CFP® professional with 20 years of industry experience. She founded and has operated Kipling & Co. since 2015, serving clients from Hamilton, MT. Kipling & Co. is an independent, fee-only firm serving individual households and small businesses with financial planning and portfolio management focused on retirement, insurance, tax planning, and estate considerations. The firm emphasizes tailored advice through client conversations, minimal trading, and low-cost securities, and it does not accept commissions or sell investment products.

Justin Grinstead is the principal advisor at Grinstead Wealth Management in Albuquerque, NM, with 13 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Charles Schwab and Charles Schwab Bank for over a decade. Grinstead Wealth Management serves individual and high-net-worth clients through continuous investment management and project-based financial planning, focusing on asset allocation using a combination of passive and active strategies. The firm emphasizes the selection and monitoring of third-party Outside Managers and offers financial planning billed on an hourly-derived basis.

David Drucker is the principal of Sunset Financial Management, an independent advisory practice based in Albuquerque, NM. He holds the CFP® designation and Series 65 license, with 21 years of industry experience. Drucker has led Sunset Financial Management since 1997. Outside of his advisory work, he serves as editor of Virtual Office News and is a principal at Practice Merger Consultants. Sunset Financial Management is a solo, fee-only firm serving a small number of high-net-worth clients, including individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm focuses on asset-allocation strategies and a diversified, long-term investment approach, providing quarterly reviews and reports alongside annual plan evaluations.

Amanda Cram is the principal of Be Brave Not Broke LLC in Albuquerque, NM, holding a Series 65 credential with two years of industry experience. She is also the owner of Sunrise Accounting Solutions LLC, an accounting and bookkeeping business serving small business owners. Be Brave Not Broke LLC provides fee-only financial planning services to individuals and high-net-worth clients through standalone plans, project-based engagements, and plans with implementation support. The firm does not manage client assets or accept custody and typically recommends strategies based on modern portfolio theory and passive investments.

Dean Roberts is a financial advisor at Ego Death Financial LLC with two years of industry experience. He holds Series 65 and Series 63 licenses and previously worked at Northwestern Mutual in various roles from 2021 to 2024. Before entering financial services, he spent several years at the University of New Mexico and Sandia Preparatory School. Ego Death Financial LLC provides personalized investment management, financial planning, and consultation services to individuals, high-net-worth clients, and small businesses. The firm operates remotely and employs a combination of fundamental and technical analysis, including targeted Bitcoin exposure, to pursue long-term growth through diversified portfolios.

Adam Tafoya is the principal of Educated Wallet LLC in Albuquerque, NM, holding Series 63 and Series 65 licenses with 11 years of industry experience. His background includes roles at Kinetic Investment Management, First Heartland, Jukai Investments, and New York Life. He also serves as president of Educated Wallet, an online financial education platform. Educated Wallet serves individual investors, including some high-net-worth clients, providing portfolio management through a sub-advisory arrangement as well as standalone financial planning and consulting. The firm emphasizes investor education through subscription courses and workshops alongside its investment services.

Nicholas Pihl is an independent, fee-only financial planner. He specializes in working with retirees and people who expect to retire within 10 years.

Michael Hettinga is the sole advisor at Zia Investment Advisors in Albuquerque, NM, holding Series 63 and Series 66 designations with 22 years of industry experience. He has led Zia Investment Advisors since 2008. Zia Investment Advisors provides customized investment management to individuals, high-net-worth clients, retirement and pension plans, trusts, estates, charitable foundations, and private corporations. The firm emphasizes long-term, risk-adjusted investing tailored to clients' cash flow and risk tolerance, using traditional security analysis methods and incorporating both long-term holdings and shorter-term strategies.

Gautam Vora is a CFA® charterholder with eight years of industry experience, currently practicing at Financial Design & Research in Albuquerque, NM. He previously worked six years at LPL Financial and held a long-term role at the University of New Mexico. Financial Design & Research provides investment management, financial planning, and consulting services primarily to institutional and organizational clients, including pension plans, non-profits, and tribal entities, while also serving individual clients. The firm emphasizes risk management and discretionary portfolio oversight, offers customized asset allocation, and conducts client-specific educational workshops and seminars.

Jorge Alvarez is a financial advisor at Alvarez Advisory LLC in Albuquerque, NM, holding the Series 66 designation with three years of industry experience. Prior to founding his independent firm in 2026, he worked at Merrill and Bank of America from 2021 to 2026. Alvarez Advisory LLC provides discretionary asset management and financial planning services to individuals, high-net-worth clients, and business entities. The firm employs a combination of fundamental, technical, charting, and cyclical analysis to tailor investment strategies to client objectives and risk tolerance, while offering a broad scope of planning services at no additional cost.

Kyle Lynch is a financial advisor at Steve Lynch Wealth Management in Albuquerque, NM, holding Series 63 and Series 65 licenses with eight years of industry experience. He has been with Steve Lynch Wealth Management since 2019 and also serves as a captain in the Army National Guard. Steve Lynch Wealth Management provides personalized financial planning and investment management to individuals, trusts, retirement plans, charitable organizations, and small businesses. The firm employs a strategic asset-allocation, core-and-satellite approach emphasizing passive index funds and ETFs, with portfolios managed non-discretionarily and regular client consultations.

Saxon Knight is a CFP® and CFA® with 17 years of industry experience. He is a principal at SKG Capital Advisors, LLC in Albuquerque, NM, and has worked at Sklar Capital Advisors since 2017, as well as SSN Advisory Inc. and Securities Service Network since 2011. Knight is also licensed as an insurance agent offering long-term care products through a separate business. SKG Capital Advisors serves individuals, corporations, small businesses, and retirement plans by providing discretionary portfolio management, financial planning, and pension consulting. The firm emphasizes wrap-fee program delivery, combining customized wealth management and an automated ETF-based platform with features like automatic rebalancing and tax-loss harvesting.

Joel Nance is a CFP® professional with 19 years of industry experience, currently serving as an advisor at TruePath Financial Planning since 2007. He holds Series 63 and Series 65 licenses and operates out of Albuquerque, NM. TruePath Financial Planning offers financial planning and portfolio management primarily for individual and high-net-worth clients, as well as 401(k) management services for businesses. The firm uses a long-term asset allocation strategy with a range of investment vehicles and allows clients to customize risk levels and exclude specific investments.

Nicholas Gordon is a financial advisor at SKG Capital Advisors, LLC in Albuquerque, NM, holding CFP® and Series 66 designations with 13 years of industry experience. He has previously worked at Bold Financial Group and National Planning Corporation. Outside of his advisory role, he is also an insurance agent offering long-term care products. SKG Capital Advisors serves individuals, corporations, small businesses, and retirement plans by providing discretionary portfolio management, financial planning, and pension consulting. The firm emphasizes wrap-fee program delivery and combines customized wealth management with an automated ETF-based platform through Schwab Performance Technologies’ Institutional Intelligent Portfolios™.

Christopher Prien is a financial advisor with WaterRock Wealth Management in Albuquerque, NM, holding Series 63 and Series 66 credentials and 30 years of industry experience. He is also the CEO of Prien Insurance Solutions, LLC, where he oversees fixed, fixed indexed annuities, life insurance, and disability insurance sales. Prien has been involved with WaterRock since 2018 and has prior experience at Questar Capital Corporation and Alpha Solutions Management. WaterRock Wealth Management provides discretionary investment management and financial planning services to individuals and high-net-worth clients, managing approximately $153.7 million in assets. The firm emphasizes customized, long-term portfolios primarily using low-cost mutual funds and ETFs and employs a combination of fundamental, technical, cyclical, and charting analyses in portfolio construction.

Andrew Melendrez is a financial advisor at Finance Wisdom with Series 63 and Series 65 designations and one year of industry experience. He has held roles at Finalis Securities LLC, Now Cap LLC, and Finance Wisdom LLC. Outside of his advisory work, he serves as a director at Now Capital Partners, where he is involved in investment banking activities focused on assisting business owners with mergers and acquisitions. Finance Wisdom LLC provides discretionary portfolio management and financial planning services to individuals, families, and businesses. The firm manages approximately $58.4 million and employs diversified investment strategies primarily using low-cost ETFs and mutual funds with a discretionary management approach.

Brian Stangel is a financial advisor at Hanseatic Management Services Inc. with 14 years of industry experience. He holds the Series 65 designation and has been with Hanseatic Management Services for over 30 years, including both recent and earlier tenures. Hanseatic Management Services provides investment management, model portfolios, investment advice, and financial planning to individual, high-net-worth, and institutional clients. The firm uses a proprietary quantitative investment process to guide portfolio decisions and serves as a sub-advisor and model provider to other registered investment advisory firms.