Top general estate planning guidance financial advisors in Appleton, WI

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

You might seek general estate planning guidance when you want to organize your assets, plan for healthcare decisions, or prepare for the transfer of wealth to heirs. A common mistake is overlooking how state-specific rules and your unique family situation affect your plan's effectiveness.

  • Comprehensive asset review. Confirm the advisor considers all asset types, including retirement accounts and personal property, to avoid gaps in your plan.
  • Healthcare directives expertise. Ask how they incorporate living wills and powers of attorney to ensure your medical wishes are respected.
  • State law knowledge. Since estate laws vary, check how they tailor plans to Wisconsin regulations and local probate processes.
  • Coordination with other professionals. Effective plans often require collaboration with attorneys and tax experts; inquire about their approach to teamwork.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Adam W

Series 65

Appleton, WI

Winch Financial

Adam Winch is a financial advisor with Winch Financial in Appleton, WI, holding a Series 65 designation and 19 years of industry experience. He has been with Winch Advisory Services since 2002. Outside of finance, he is the owner and musician of Adam Winch Music, a non-investment-related business he has operated since 2006. Winch Financial is an SEC-registered advisory firm serving individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $580 million for around 850 clients using discretionary portfolio management, financial planning, and consulting services, employing fundamental and technical analysis across multiple investment strategies.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
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Bolan M

Series 66

Appleton, WI

Cornerstone Financial Group

Bolan Montgomery is a financial advisor at Cornerstone Financial Group in Appleton, WI, holding a Series 66 designation with six years of industry experience. He has previously worked at Principal Securities, Principal Life Insurance, and Northwestern Mutual. Montgomery serves as an owner of Montgomery Financial LLC, through which he operates his financial advisory practice. Cornerstone Financial Group serves individuals, trusts, retirement plans, and business entities through a five-advisor team. The firm provides discretionary asset management, financial planning, and consulting services, employing customized investment strategies that incorporate equities, fixed income, options, and technology-driven research methods.

Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Active portfolio management Options & derivatives strategies Founder/Business Owner
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Kevin T

Series 65, Series 63

Appleton, WI

Harbour Investments, Inc.

Kevin Tobak is a financial advisor with Harbour Investments, Inc. in Appleton, WI. He holds Series 63 and Series 65 licenses and has 28 years of industry experience. Since 1999, he has been associated with both Harbour Investments and Planning Concepts. Harbour Investments serves a diverse client base including individual investors, trusts, pension and 401(k) plans, and institutional entities. The firm offers a range of investment management and financial planning services, employing various investment approaches tailored by individual advisors and approved third-party managers.

Annuities Options & derivatives strategies
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Mitchell N

Series 63, Series 65

Appleton, WI

Primerica Advisors

Mitchell Nonn is a financial advisor with Primerica Advisors in Appleton, WI, holding Series 63 and Series 65 licenses and 14 years of industry experience. He has been with Primerica Advisors since 2011 and previously worked at BNI from 2018 to 2023. Outside of advisory work, he is a member of the Fox West Chamber of Commerce in Hortonville, WI. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed account options within a wrap-fee structure. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, using a tiered percentage-based fee model.

ESG / Sustainable investing Tax-loss harvesting Income planning
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David D

Series 65

Appleton, WI

Freedom Wealth LLC

David Donze is a financial advisor at Freedom Wealth LLC in Appleton, WI, holding a Series 65 designation with five years of industry experience. He also owns Donze CPA LLC, an accounting firm, and is involved in several real estate entities. Freedom Wealth LLC provides discretionary asset management and financial planning services to individuals, high-net-worth clients, and select corporate clients, utilizing fundamental analysis and tailored investment strategies.

General retirement planning College savings (529s, UTMA, etc.)
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Scott M

Series 63, Series 65

New York, NY

Morgan Stanley

Scott Mahoney is a financial advisor with Morgan Stanley in New York, NY, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has been with Morgan Stanley since 2009, including roles at Morgan Stanley Private Bank, N.A. Outside of his advisory work, he is involved with Giants Foot Cubed LLC. Morgan Stanley Wealth Management is a large SEC-registered investment adviser and broker-dealer that serves both individual and institutional clients. The firm offers a wide range of advisory programs and financial planning services supported by structured planning tools and broad investment resources.

General estate planning guidance
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Kayla S

Series 65, Series 63

Warwick, RI

Mass Mutual Investors Services

Kayla Santos is a financial advisor with Mass Mutual Investors Services and holds Series 65 and Series 63 licenses. She has 10 years of industry experience, including roles at MetLife Securities and Massachusetts Mutual Life Insurance Company. In addition to her advisory work, she operates as an independent insurance agent specializing in life, fixed annuities, disability, long-term care, and health insurance. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides ongoing financial planning, asset management, and educational seminars, utilizing firm-approved tools to develop collaborative, goal-oriented financial plans.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced

Gordon B

Series 66

Luling, LA

Edward Jones

Gordon Brown III is a financial advisor at Edward Jones with 18 years of industry experience. He holds the Series 66 designation and has been with Edward Jones since 2008. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, with approximately $1.01 trillion in assets under management. The firm offers a range of advisory programs and investment options, operating under a fiduciary standard.

Retirement income strategy Wealth management General estate planning guidance Oil & Gas
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William S

Series 63, Series 65

College Station, TX

Smith & Wyatt

William Soltow is a financial advisor at Smith & Wyatt with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at CoreCap Advisors and Cambridge Investment Research. Outside of his advisory role, he is the founder of Frontier Wealth Management and works as an independent insurance agent with Goosehead Insurance. Smith & Wyatt serves individuals, including high-net-worth clients, and corporations, managing approximately $207 million for around 724 clients through a team of eight advisors. The firm offers financial planning, discretionary portfolio management, and estate-planning consulting, tailoring investment advice to clients’ objectives and risk tolerances primarily through mutual funds and ETFs.

Government Employee
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Thaddeus P

CFP®, Series 63, Series 65

Grand Rapids, MI

Advance Wealth Management Service, LLC

Thaddeus Phelps is a CFP® professional with 28 years of experience in the financial services industry. He has worked at Advance Wealth Management Service, LLC since 2019 and previously spent 14 years with Ameriprise Financial Services, Inc. In addition to his advisory work, Phelps owns a tax preparation business and an accounting support service, and he serves in fiduciary roles such as trustee and executor. Advance Wealth Management Service, LLC provides investment advisory and financial planning services primarily to individuals, high-net-worth clients, trusts, estates, and business entities. The firm offers discretionary investment management through a wrap asset management program and emphasizes an individualized approach with asset allocation supported by fundamental, sector, and technical analysis, including risk management strategies such as put options and conservative cash instruments.

College savings (529s, UTMA, etc.) Charitable giving & philanthropy General estate planning guidance General tax planning Options & derivatives strategies
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