Large-firm, college savings (529s, UTMA, etc.) financial advisors in Beloit, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're preparing to fund a child's education or manage assets for a minor, you need an advisor who understands the nuances of college savings plans like 529s and UTMA accounts. A common mistake is treating these savings vehicles like regular investment accounts, which can lead to unexpected tax consequences or missed opportunities.
- Plan type expertise. Confirm the advisor knows the differences between 529 plans and UTMA accounts, including tax benefits and withdrawal rules.
- Contribution strategy. Ask how they recommend balancing contributions to maximize growth while keeping financial aid eligibility in mind.
- Coordination with financial aid. Effective advisors consider how savings impact aid calculations and adjust strategies accordingly.
- Large-firm resources. Advisors here often have access to broader research and tools, which can support more informed college savings decisions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Joshua L
Series 63, Series 65
Beloit, WI
LPL Financial
Joshua Lock specializes in college savings plans like 529s and UTMA accounts, supported by LPL Financial's large-firm resources and in-house research team, which can enhance strategy development. With a flat-fee structure and experience advising diverse clients including business owners and retirees, he offers accessible financial planning in Beloit, WI, distinguishing him from advisors with different fee models or client focuses.
Experience: 3 years
Avg account: $399,489
-
John L
Series 66
Rockford, IL
Merrill
John Larson specializes in college savings plans including 529s and UTMA accounts, leveraging 26 years of experience at Merrill, a large firm known for extensive resources. His expertise extends to tax-loss harvesting and ESG investing, serving parents and executives, with a 1.10% AUM fee for managed strategies under $2 million, distinguishing him through a comprehensive wealth management approach and local community involvement.
Experience: 26 years
Avg account: $860,085
-
Brian B
Series 63, Series 65
Beloit, WI
Edward Jones
Brian Bruhn specializes in college savings plans like 529s and UTMA accounts, supported by Edward Jones' large-firm resources that offer extensive research and tools for informed decisions. With five years of experience and a background as a business owner, he provides wealth management services with a fee structure up to 1.35% annually, distinguishing him from other advisors in Beloit, WI.
Experience: 5 years
Avg account: $246,728
-
Mark G
Series 63, Series 65
Rockford, IL
Charles Schwab
Mark Gerard's expertise in college savings plans, including 529s and UTMA accounts, is supported by his 28 years of experience and affiliation with Charles Schwab, a large firm known for comprehensive wealth advisory services. His background in multi-state taxation and private investments, combined with a 0.80% AUM fee, distinguishes him from others by offering nuanced strategies for high-net-worth clients near Beloit, WI.
Experience: 28 years
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in Beloit, WI
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)