Gen X advisors focused on business financial management in the US

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you run a business and want to keep your finances organized and growing, you need an advisor who understands the unique challenges of business financial management. Without this focus, it's easy to miss cash flow issues or tax opportunities that can affect your bottom line.

  • Cash flow insight. Look for advisors who analyze your business income and expenses to help you maintain steady operations and plan for growth.
  • Tax planning expertise. Ask how they help you navigate business taxes, deductions, and credits to reduce your tax burden legally.
  • Growth strategy alignment. Confirm they integrate your financial management with your business goals, not just your personal finances.
  • Gen X client experience. These advisors understand the financial pressures and opportunities common to Gen X business owners, offering relevant guidance.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Amanda F

Series 66

Lexington, NC

Edward Jones

Amanda Fleming is a financial advisor at Edward Jones in Lexington, NC, holding a Series 66 designation with one year of industry experience. Prior to joining Edward Jones, she was involved with several businesses including Max Travels, LLC, a travel agency she founded and where she designed vacations for clients, primarily family. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients with a range of investment programs and advisory services supported by a nationwide network of over 23,000 financial advisors.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business Financial Management Founder/Business Owner Doctor or Medical Professional Government Employee Public Service Employee

Thomas I

Series 63, Series 65

San Antonio, TX

Merrill

Thomas Immenschuh is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he serves as a senior partner of KI & Associates. He works with business owners, professionals, and their families, delivering personalized wealth management strategies that encompass growth, accumulation, investment management, asset preservation, and efficient wealth transfer. Thomas utilizes the resources available through Bank of America and Merrill Lynch Wealth Management platforms to develop financial strategies tailored to clients’ needs. With expertise in areas such as retirement planning, executive compensation, concentrated stock and options management, corporate cash and treasury services, and trust and estate planning, Thomas focuses on helping clients achieve financial well-being. He holds a Bachelor of Business Administration in Finance with a minor in Accounting from the University of Texas at San Antonio. Thomas served in the US Air Force from 1982 to 1986 and continued his service in the Air Force Reserve through 1995, including activation during Desert Shield and Desert Storm. He holds professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Thomas is actively involved in the San Antonio community, having served on the boards of Any Baby Can, The ARC of San Antonio, and the Texas Planning Council Partners in Policy Making, and volunteering with Catholic Charities and the Central Catholic School Golf Team. He is a lifetime member of the UTSA Alumni Association and past president of Team Golf San Antonio. Thomas resides in Castle Hills with his wife Charlotte Gallagher Immenschuh and their three sons.

Wealth management Concentrated stock management Exec comp design Business ownership considerations Business Financial Management Founder/Business Owner Executive Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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Zachary O

CFP®, Series 66

Franklin, TN

CAP Partners, LLC

Zachary Olinger is a CFP® and holds a Series 66 license with 10 years of industry experience. He has worked at CAP Partners, LLC since 2018 and previously was employed by Park Avenue Securities LLC and Guardian Life Insurance Co from 2015 to 2018. CAP Partners, LLC is an SEC-registered investment adviser managing over $220 million in discretionary assets as of January 2025. The firm serves a diverse client base including individuals, pension plans, trusts, charitable organizations, and government entities, employing a long-term, buy-and-hold investment approach combined with ongoing monitoring and discretionary trading.

General retirement planning General tax planning Business Financial Management Life insurance needs analysis
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Heath B

Series 65

Grand Rapids, MI

Fiduciary Financial Advisors

Heath Biller is a financial advisor at Fiduciary Financial Advisors with four years of industry experience. He holds a Series 65 designation and has worked at Fiduciary Financial Advisors since 2021. In addition to his advisory role, Mr. Biller is a registered nurse and maintains a part-time position at Mary Free Bed hospital. Fiduciary Financial Advisors provides discretionary investment management, financial planning, and retirement services to individuals, families, trusts, retirement plans, corporations, and charitable foundations. The firm combines strategic asset allocation with tactical adjustments and employs a range of investment strategies, including the use of third-party managers and private alternative funds.

Private / alternative investments Retirement income strategy Business Financial Management Founder/Business Owner Retired
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Michael T

CFP®, Series 63, Series 65

St. George, UT

Soltis Investment Advisors, LLC

Michael Turvey is a CFP® credentialed financial advisor with Series 63 and Series 65 licenses, based in St. George, UT. He is affiliated with Soltis Investment Advisors, LLC, a firm with 76 advisors. Soltis Investment Advisors offers discretionary investment management, financial planning, and pension/401(k) consulting to individuals, institutions, trusts, endowments, and retirement plans. The firm manages approximately $13 billion in client assets, using a process grounded in Modern Portfolio Theory combined with quantitative and qualitative manager due diligence across a range of investment vehicles.

Wealth management Retirement income strategy Charitable giving & philanthropy Business Financial Management Founder/Business Owner Retired

Michelle V

CFP®

Fort Worth, TX

Waymaker Financial Planning

Michelle Vargas, Certified Financial Planner™ is the President of Waymaker Financial Planning, a Fee-Only firm that provides transparent and accessible financial guidance. She enjoys helping clients navigate and plan all aspects of their financial life so that they will worry less about their future and free up more time to spend doing what they love. After earning a degree in Finance from the University of Southwestern Louisiana in 1990, she moved to Florida and started her career with Harcourt Brace Publishing. Her journey into personal finance began when she signed up for her 401K and wanted to learn about additional options to plan for retirement. This eventually led to working as a financial advisor and completing the extensive education requirements for becoming a CFP® in 1998. She believes her experience as a young professional searching for unbiased advice enables her to better serve Gen XY professionals because she remembers what it was like being in their shoes. As a former homeschool parent and the wife of a federal employee, she is passionate about helping women, homeschool families, and federal workers plan wisely for a comfortable financial future. In her spare time, she enjoys hiking in Colorado, barbecuing with family, and working in her garden.

General retirement planning Tax strategies for small businesses Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Government Employee Christian Faith Based Gen X (Born 1965-1980)

Marc L

CFP®

Waterford, CT

In the Money Retirement Planning Limited Liability Company

I work with two types of clients: small business owners who need financial clarity, and families who want to make smarter decisions with their wealth. For business owners, I act as a Fractional CFO—helping you understand your numbers, improve cash flow, plan for taxes, and make better strategic decisions. Most owners don’t fail because of a lack of effort—they struggle because they’re making big decisions without a clear financial framework. That’s where I come in. For families, I serve as a long-term financial partner. Whether you're approaching retirement, building wealth, or navigating a major life transition, I help you align your investments, tax strategy, and long-term goals into one cohesive plan. At the end of the day, my job is to help you see clearly, act confidently, and build a life that actually works—not just one that looks good on paper.

Business ownership considerations Family Business Business succession planning Gen X (Born 1965-1980)

Maggie B

CFP®, CPA, RICP®

Naperville, IL

NexJenn Financial Services

I believe that everyone should have access to a professional advisor who understands their needs and can help them achieve the lifestyle they desire. As a financial advisor, I am dedicated to learning about your personal goals and using them to build a retirement plan tailored to your unique situation. NexJenn Financial Services was founded in response to the demand for financial planning from my tax clients. Often squeezed between spending for their kids’ education, caring for an elderly relative and saving for their own retirement, many were anxious about their financial future. I have enjoyed helping my clients find a balance and focus on building a strong financial future. I am a CPA® and CERTIFIED FINANCIAL PLANNER Professional®, as well as a Retirement Income Certified Professional®. Additionally, I am a member of the National Association of Personal Financial Advisors and the XY Planning Network. In my spare time, my husband and I volunteer at a homeless shelter. I also love to bike and travel and am an aspiring photographer. I have been married for 30 years and together with my awesome husband, we’ve raised three awesome kids.

General retirement planning Elder care planning Sandwich Generation Gen X (Born 1965-1980)

Sam W

CFP®

Indianapolis, IN

WealthGuides LLC

I'm a fiduciary & CERTIFIED FINANCIAL PLANNER living in Indianapolis, Indiana but serving clients nationwide. For years I've helped individuals and families plan for retirement and other imporant financial decisions. In college, I studied economics with a concentration in finance. After college, I worked for large wealth management firm in Indiana and then a boutique financial advising office specializing in retirement planning. That firm was later acquired and after a few years working for the acquiring firm I left to start WealthGuides. As an advisor I've worked with clients age 22 to 92. While I've worked with a wide range of people, I've always found my passion was with working with people to create a plan for retirement. As an advisor I provide guidance to my clients on taxes, their investment portfolios, estate planning, & charitable giving amongst others areas. I show people where they can save on taxes and I give clarity and strategies for how my clients can maximize the potential for what they can spend on themselves and give to others. On the personal side I'm a runner, a reader, a cat dad, and a traveler. I also enjoy sipping on a nice glass of wine or whiskey.

General retirement planning General tax planning Inherited wealth Gen X (Born 1965-1980)

Sri K

CFP®

Fremont, CA

Encover Personal Finance

I am a seasoned technology professional and an entrepreneur based in Silicon Valley. I have experience starting and running a software company that was venture-funded and subsequently acquired by a public company. During my high-tech career, I got intrigued by money matters such as savings, investments, insurance, taxes in order to achieve my family's financial goals. Out of curiosity, I spent time reading and researching various aspects of personal finance. I realized that there are a growing number of financial options available with increasing complexity in these choices. My passion towards financial planning ultimately resulted in pursuing formal education in financial planning, subsequently completing the CFP Board requirements to be a CERTIFIED FINANCIAL PLANNER® Professional. I launched Encover Personal Finance in 2018, primarily to help technology professionals achieve their financial life goals based on my own experience. I believe in serving clients honestly and transparently in a conflict-free manner. https://www.encoverpersonalfinance.com/about

Cash flow / budgeting College savings (529s, UTMA, etc.) Self-Employed Technology Professional Mid-Career Professionals Gen X (Born 1965-1980)
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