Top financial advisors working with founders and business owners in Carlsbad, NM

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you own a business or recently started one, you need an advisor who understands how to balance your personal finances with your company's unique cash flow and growth challenges. A common mistake is treating your business and personal money as separate, missing opportunities to optimize both together.

  • Business cash flow insight. Look for advisors who ask detailed questions about your revenue cycles and expenses to align your financial plan with your company's realities.
  • Tax strategy integration. Confirm how they incorporate business tax considerations into your overall financial plan, not just personal taxes.
  • Exit and succession planning. Ask how they help prepare for selling or passing on your business, ensuring your personal goals are part of the process.
  • Risk management focus. Check if they evaluate insurance and liability risks specific to your business type and stage.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Bradley C

CFP®, Series 63, Series 65

Carlsbad, NM

BCO Wealth Management, LLC

Bradley Cole is a CFP® professional with four years of industry experience, currently serving at BCO Wealth Management, LLC. His prior roles include positions at The Vanguard Group, Inc. and Lincoln Investment. Outside of his advisory work, he serves as a board member for the Carlsbad Chamber of Commerce and Carlsbad Prep Academy. BCO Wealth Management provides portfolio management, pension consulting, and financial planning for individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations, managing approximately $300 million across more than 500 client relationships. The firm customizes investment policies for clients and employs fundamental analysis, modern portfolio theory, and quantitative methods, utilizing tools such as long-term trading, direct indexing, and third-party adviser selection.

Tax-loss harvesting

Justin M

Series 66

Carlsbad, NM

Edward Jones

Justin Mc Geath is a financial advisor with Edward Jones in Carlsbad, NM. He holds a Series 66 designation and has 20 years of industry experience, all of which has been with Edward Jones since 2006. Outside of his advisory role, he is involved with Foley Farms. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a broad range of advisory programs and affiliated investment products, managing approximately $1.01 trillion in assets under management.

College savings (529s, UTMA, etc.) Retirement income strategy General retirement planning Wealth management Founder/Business Owner
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Robert W

Series 63, Series 65

Artesia, NM

Primerica Advisors

Robert Wachter is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and eight years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 2017. Prior to that, he worked at Central Valley Electric Coop., Inc. from 2012 to 2018 and was involved with the Artesia Chamber of Commerce for four years. In addition to his advisory role, he participates in sales of home security and automation products as well as loan product referrals through affiliated companies. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, featuring model-delivery strategies and a limited number of separately managed account options for individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure, providing portfolio management primarily for retail clients rather than institutional pension or profit-sharing plans.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Joann T

Series 66

Carlsbad, NM

Iron Oak Capital Management

Joann Trevino is a financial advisor at Iron Oak Capital Management with four years of industry experience. She holds a Series 66 designation and has prior work history with Morgan Stanley Smith Barney LLC, CVS, Century Bank, and Albertson's Market Pharmacy. Outside of advising, she serves as a Temporary Director of Advancement at Southeast New Mexico College, where she is involved in donor fund tracking and recordkeeping. Iron Oak Capital Management provides portfolio management, financial planning, and consulting services to individuals, trusts, estates, charitable organizations, and business entities. The firm uses a combination of fundamental, technical, and cyclical analysis within various investment strategies and emphasizes a comprehensive, individualized approach tailored to each client’s goals and risk tolerance.

General estate planning guidance Charitable giving & philanthropy College savings (529s, UTMA, etc.) General tax planning Real estate investing
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William I

CFP®, Series 66

Carlsbad, NM

LPL Financial

William Irving is a CFP® professional with 13 years of experience in financial advisory services at LPL Financial. Based in Carlsbad, NM, he has been with LPL Financial since 2013. Irving serves as a board member on the Carlsbad Medical Center community advisory board. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of financial planning and investment solutions, including access to model portfolios, third-party asset managers, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Jared F

Series 65

Huntington Beach, CA

Northwest Asset Management

Jared Fruth is a financial advisor at Northwest Asset Management with four years of industry experience. He holds a Series 65 designation and previously worked at Securities America, Inc., KMS Financial Services, Inc., Oppenheimer Funds, and John Paul Mitchell Systems. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension and profit-sharing plans, charities, and corporations. The firm employs a customized, fiduciary approach using Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios with periodic rebalancing.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Edwina M

Series 65

Cincinnati, OH

Waverly Advisors, LLC

Edwina Martin is a Series 65 licensed financial advisor with two years of industry experience, currently with Waverly Advisors, LLC. She previously worked at 9258 Wealth Management for five years and was employed at Teradata Corp for eleven years. Martin also serves as assistant director of tax planning at 9258 Tax and Planning, a non-investment related business. Waverly Advisors is a multi-team registered investment adviser managing portfolios for individuals, retirement plans, and pooled investment vehicles. The firm combines traditional equity and fixed-income strategies with alternative and private-market allocations, offering a range of investment management and financial planning services.

Private / alternative investments Real estate investing Options & derivatives strategies Tax-loss harvesting Multi-generational wealth transfer Founder/Business Owner Executive
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Jeffrey P

Series 66

Dacula, GA

Merrill

Jeffrey Park is a financial advisor at Merrill with eight years of industry experience. He holds a Series 66 designation and has worked at Merrill and affiliated firms since 2011, including roles at JPMorgan Chase Bank and J.P. Morgan Securities. Outside of his advisory work, he is a sole owner and co-owner of family rental properties in Lawrenceville, Georgia. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Craig M

Series 63, Series 65

Columbia, SC

Capital Investment Advisory Services, LLC

Craig Mcdaniel Jr. is a financial advisor with Capital Investment Advisory Services, LLC in Columbia, SC. He holds Series 63 and Series 65 licenses and has 13 years of industry experience. He has been with Capital Investment Group, Inc. and The McDaniel Corporation since 2012. Outside of his advisory role, he is involved in life insurance sales and serves as an independent agent for annuities and related products. Capital Investment Advisory Services, LLC provides investment advisory and supervisory services to individuals, retirement plans, corporations, trusts, estates, and charitable organizations. The firm offers customized investment management through discretionary mandates, third-party managers, and private-label model portfolios, using a blend of analytical methods with ongoing portfolio monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Annuities Options & derivatives strategies Founder/Business Owner Retired
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Elizabeth B

Series 66

New York, NY

J.P. Morgan Securities

Elizabeth Brown is a Series 66 licensed financial advisor with J.P. Morgan Securities in New York, NY, where she has worked since 2012. She has 26 years of industry experience. J.P. Morgan Securities provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner

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