Seasoned, values-based investing financial advisors in Cupertino, CA

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

You might seek a values-based investing advisor when you want your investments to reflect your personal ethics or social priorities, not just financial returns. A common mistake is working with someone who overlooks how your values align with specific investment choices, leading to portfolios that don't truly match your principles. Seasoned advisors bring years of experience, helping you navigate complex trade-offs between values and financial goals.

  • Values integration approach. Ask how they identify and incorporate your core values into investment decisions beyond standard screening.
  • Impact measurement. Confirm whether they track and report how your investments perform on social or environmental criteria important to you.
  • Portfolio customization. Look for advisors who tailor holdings to your unique values, not just apply generic ethical fund lists.
  • Long-term alignment. Discuss how they balance your values with market changes and financial objectives over time.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Susan B

Series 66

Cupertino, CA

Edward Jones

Susan Bergstrom is a financial advisor with Edward Jones in Cupertino, CA. She holds a Series 66 designation and has one year of industry experience. Prior to joining Edward Jones, she worked for ten years at Santa Clara Valley Medical Center. Edward Jones is a full-service wealth management firm serving individual and institutional clients with over $1 trillion in assets under management. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a large network of financial advisors and branch offices across the United States.

Startup equity planning Equity Recipients (RS/RSU, SOP, ESPP) Multi-generational wealth transfer Doctor or Medical Professional Hispanic/Latino/Latinx Intergenerational Families Women Professionals
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Sara A

Series 66

Cupertino, CA

Merrill

Sara Alaei is a financial advisor at Merrill in Cupertino, CA, holding a Series 66 designation with seven years of industry experience. Her prior work includes roles at Bank of America and Wells Fargo. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Weiming H

Series 63, Series 65

Cupertino, CA

Integral Financial LLC

Weiming Ho is a financial advisor at Integral Financial LLC with 29 years of industry experience. He holds Series 63 and Series 65 licenses and has been involved with Integral Financial LLC since 2002 and IF Direct LLC since 2011. Outside of advisory work, he is the founder of an insurance agency and is an investor in a restaurant business. Integral Financial LLC provides portfolio management services primarily to individual clients, focusing on diversified allocations across U.S. and international equities, bonds, and cash. The firm employs a low-turnover, buy-and-hold investment approach using low-cost index funds, CDs, and U.S. Treasuries, with portfolios rebalanced annually.

Passive / index investing
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Satish S

Series 65

Cupertino, CA

Soman Advisors LLC

Satish Soman is the sole advisor at Soman Advisors LLC in Cupertino, CA, holding a Series 65 designation with one year of industry experience. Prior to founding his firm, he has been Vice President of ASICs at Infinera, a telecom equipment provider, since 2017. In this role, he works part-time focusing on ASIC design methodologies and processes. Soman Advisors LLC provides discretionary portfolio management primarily to high-net-worth individuals, managing approximately $3 million across a limited number of accounts. The firm’s investment approach centers on derivatives strategies using broad-based index options and structured spreads, with a focus on tax-efficient growth and income tailored to client risk profiles.

Options & derivatives strategies Tax-loss harvesting
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Meng Z

Series 66, Series 63

Cupertino, CA

J.P. Morgan Securities

Meng Zhang is a financial advisor at J.P. Morgan Securities with Series 66 and Series 63 licenses and four years of industry experience. Prior to joining J.P. Morgan, Zhang worked at HSBC Bank USA and has been involved in entrepreneurial activities including roles at Luckybird Fashion and 6 kiss travel. Zhang also spent five years at De Anza College. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to guide investment decisions.

Wealth management Executive Founder/Business Owner
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Tucker H

CFP®, Series 65

Sarasota, FL

Mariner

Tucker Horsley is a CFP® and Series 65-registered advisor with three years of industry experience. He currently works at Mariner in Sarasota, FL, where he has been since 2021. Horsley previously served as an advisor at Allegiant Private Advisors and was involved with Lucky-U Cycles for five years. He is a board member of the nonprofit Take Stock in Children of Sarasota County. Mariner serves a diverse client base with services including investment management, financial planning, retirement plan consulting, and coordinated tax services. The firm offers customized, discretionary portfolios supported by an internal team and third-party managers, along with specialized tax, accounting, and family office services.

Private / alternative investments Options & derivatives strategies Concentrated stock management Annuities Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Eldin F

Series 63, Series 65

Southfield, MI

Sterling Advisory Group LLC

Eldin Foco is a financial advisor at Sterling Advisory Group LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including CIG Capital Advisors and Cco Investment Services Corp. since 2012. Sterling Advisory Group provides portfolio management, financial planning, and retirement-plan consulting to individuals, families, trusts, foundations, businesses, and employer-sponsored plans. The firm manages client accounts on a tailored basis and also serves institutional clients, offering a range of strategic investment models that emphasize asset allocation, diversification, and Shariah-compliant selection.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Business succession planning Retirement income strategy Founder/Business Owner Executive Values-based investing
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Nicholas S

CFP®, Series 65, Series 63

Lehi, UT

Telos Partners LLC

Nicholas Stecklein is a CFP®-designated financial advisor with six years of industry experience. He is currently affiliated with Telos Partners LLC and has previously worked at firms including DFPG Investments, Diversify Wealth Management, and North Capital Investment Technology. Outside of investment advising, he provides tax preparation services through Advantage Tax and Planning. Telos Partners LLC is an SEC-registered investment adviser managing approximately $139 million in discretionary assets for about 65 clients. The firm employs multiple proprietary, long-term, growth-oriented strategies that integrate equities, fixed income, and selective funds, with options for ESG and impact screening, and offers family-office consulting as well as educational seminars.

Charitable giving & philanthropy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Executive Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)

Andrew H

Series 66

Ruston, LA

Edward Jones

Andrew Halbrook is a financial advisor at Edward Jones with a Series 66 credential and one year of industry experience. Prior to joining Edward Jones, he worked for the City of Ruston for nine years. Outside of his advisory role, he co-manages a family-owned LLC involved in rental property. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of investment strategies and advisory services supported by a nationwide network of over 23,700 financial advisors.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) ESG / Sustainable investing Government Employee Oil & Gas Religious/faith focused Values-based investing
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Peter H

CFA®, Series 63

Cottonwood Heights, UT

Telos Partners LLC

Peter Hughes is a CFA® charterholder and Series 63 licensee with six years of industry experience. He is currently an advisor at Telos Partners LLC and has previously worked at Forrest Financial Partners LLC and Evolve Investing LLC. Outside of his advisory role, he owns separate consulting and coaching businesses focused on company valuation, business improvement, and personal performance coaching. Telos Partners LLC is an SEC-registered investment adviser managing approximately $139 million in discretionary assets across about 65 client relationships. The firm offers tailored investment management, financial planning, family-office consulting, and educational seminars, employing primarily long-term, growth-oriented strategies with ESG considerations when requested.

Charitable giving & philanthropy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Executive Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Scott M

Series 63, Series 65

New York, NY

Morgan Stanley

Scott Mahoney is a financial advisor with Morgan Stanley in New York, NY, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has been with Morgan Stanley since 2009, including roles at Morgan Stanley Private Bank, N.A. Outside of his advisory work, he is involved with Giants Foot Cubed LLC. Morgan Stanley Wealth Management is a large SEC-registered investment adviser and broker-dealer that serves both individual and institutional clients. The firm offers a wide range of advisory programs and financial planning services supported by structured planning tools and broad investment resources.

General estate planning guidance
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Elizabeth B

Series 66

New York, NY

J.P. Morgan Securities

Elizabeth Brown is a Series 66 licensed financial advisor with J.P. Morgan Securities in New York, NY, where she has worked since 2012. She has 26 years of industry experience. J.P. Morgan Securities provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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David C

Series 63, Series 65

Houston, TX

LPL Financial

David Cade is a financial advisor at LPL Financial with 42 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked for Next Financial Group, Inc. for 20 years before joining LPL Financial in 2025. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs and financial planning services with both discretionary and non-discretionary management, utilizing research and model portfolios to support diversified investment strategies.

College savings (529s, UTMA, etc.)
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Sarah C

CFP®, Series 63, Series 65

Boston, MA

Santander Securities LLC

Sarah Currier Barrella is a CFP® professional with 26 years of experience in financial advisory services. She currently works at Santander Securities LLC and Santander Bank, NA, having previously held positions at TD Bank and Citizens Securities, Inc. Barrella is based in Boston, MA. Santander Securities LLC serves a broad retail client base with approximately $3.14 billion in regulatory assets under management across 10,800 client relationships. The firm offers investment advisory services, portfolio management through wrap-fee programs, and financial planning, operating both as a registered investment adviser and a FINRA-registered broker-dealer.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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Linda P

Series 63

Mt. Laurel, NJ

BC Advisors, LLC

Linda Postorivo is a financial advisor at BC Advisors, LLC with 43 years of industry experience. She holds a Series 63 designation and has worked with MAFG RIA Services, Inc. since 1994 and with Mid-Atlantic Companies since 1981. BC Advisors provides investment advisory and portfolio management services primarily to high-net-worth individuals, family trusts, pension and profit-sharing plans, and other institutional clients. The firm emphasizes non-discretionary investment recommendations grounded in fundamental analysis alongside technical and cyclical reviews, employing a variety of strategies including long-term, short-term, trading, options, and alternatives.

Active portfolio management
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