Top financial advisors working with women in Cupertino, CA

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you're managing your finances with a focus on your unique goals as a woman, you need an advisor who understands the specific challenges and opportunities you face. Without this insight, you might miss key strategies that align with your life stage and financial priorities.

  • Income and tax nuances. Ask how they navigate California's high income taxes alongside Proposition 13's property tax limits to optimize your tax situation.
  • Life event sensitivity. Confirm they consider events like career breaks, caregiving, or longevity in their planning.
  • Investment approach. Look for advisors who tailor portfolios to your risk tolerance and time horizon, not just generic models.
  • Retirement planning. Ensure they address retirement income needs with an understanding of women's longer life expectancy and potential income gaps.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Susan B

Series 66

Cupertino, CA

Edward Jones

Susan Bergstrom is a Series 66 licensed financial advisor with Edward Jones in Cupertino, CA, with two years of industry experience. Prior to joining Edward Jones, she spent ten years at Santa Clara Valley Medical Center. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment solutions supported by a nationwide network of financial advisors and branch offices.

Startup equity planning Equity Recipients (RS/RSU, SOP, ESPP) Multi-generational wealth transfer Doctor or Medical Professional Hispanic/Latino/Latinx Intergenerational Families Women Professionals
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Sara A

Series 66

Cupertino, CA

Merrill

Sara Alaei is a financial advisor at Merrill in Cupertino, CA, holding a Series 66 designation with seven years of industry experience. Her prior work includes roles at Bank of America and Wells Fargo. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Weiming H

Series 63, Series 65

Cupertino, CA

Integral Financial LLC

Weiming Ho is the sole advisor at Integral Financial LLC in Cupertino, CA, holding Series 63 and Series 65 licenses with 30 years of industry experience. He founded IF Direct LLC, an insurance agency, and is an investor in Sifu Wong Kitchen LLC, a restaurant business. Integral Financial LLC provides portfolio management services primarily to individual clients, employing a low-turnover, buy-and-hold investment approach that uses low-cost index funds, U.S. bonds, and FDIC-insured instruments. The firm emphasizes annual rebalancing and discourages frequent trading to manage transaction costs and tax effects.

Passive / index investing
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Satish S

Series 65

Cupertino, CA

Soman Advisors LLC

Satish Soman is the sole advisor at Soman Advisors LLC in Cupertino, CA, holding a Series 65 designation with one year of industry experience. Prior to founding his firm, he has been Vice President of ASICs at Infinera, a telecom equipment provider, since 2017. In this role, he works part-time focusing on ASIC design methodologies and processes. Soman Advisors LLC provides discretionary portfolio management primarily to high-net-worth individuals, managing approximately $3 million across a limited number of accounts. The firm’s investment approach centers on derivatives strategies using broad-based index options and structured spreads, with a focus on tax-efficient growth and income tailored to client risk profiles.

Options & derivatives strategies Tax-loss harvesting
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Meng Z

Series 63, Series 66

Cupertino, CA

J.P. Morgan Securities

Meng Zhang is a financial advisor at J.P. Morgan Securities with five years of industry experience. He holds Series 63 and Series 66 licenses and has worked at JPMorgan Chase Bank, N.A. since 2021. Prior to his current role, Meng was employed at HSBC Bank USA and has experience in the fashion and travel industries. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, using a combination of quantitative asset-allocation modeling and centralized due diligence. The firm applies an ESG eligibility framework when recommending strategies and operates within the broader J.P. Morgan broker-dealer and banking organization.

Wealth management Executive Founder/Business Owner

Lance L

Series 63, Series 65

Cincinnati, OH

Merrill

Lance Lohr is a Wealth Management Advisor and Managing Director at Merrill Lynch Wealth Management. He has been with Merrill Lynch since 1996, focusing on advising and managing client portfolios and wealth management strategies. Lance holds the CERTIFIED FINANCIAL PLANNER® (CFP) certification and the Chartered Retirement Planning Counselor™ (CRPC) designation, along with FINRA Series 7, 63, and 65 registrations. His expertise encompasses a broad range of client focus areas, including college education planning, divorce transition planning, family wealth management strategies, legacy planning, personal retirement planning, portfolio management services, women and wealth, individual and corporate investment strategy, tax minimization, and retirement income. Lance graduated from Moeller High School, played football at Vanderbilt University, and earned his Bachelor of Science in Business Administration from the University of Cincinnati. Lance follows Merrill's tradition of community service by volunteering with local organizations. His personal interests include football, golfing, hiking, traveling, and spending time with his family. He emphasizes working one-on-one with clients to develop personalized financial strategies tailored to their long-term goals.

Wealth management Retirement income strategy General retirement planning Charitable giving & philanthropy Divorce financial planning Women's Finance Women Professionals

Tracey H

ChFC®, Series 66

Albemarle, NC

Edward Jones

Tracey Hayes is a ChFC® and Series 66 licensed financial advisor with 14 years of industry experience. She has been with Edward Jones in Albemarle, NC since 2011. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds.

Retirement income strategy Divorce financial planning General estate planning guidance Inheritance planning Caring for aging parents Retired Founder/Business Owner Executive Women Professionals Women's Finance Widow/Widower
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Bailey Z

Series 66

Grand Rapids, MN

OneAscent Financial Services LLC

Bailey Ziemski Harwood is a financial advisor at OneAscent Financial Services LLC with three years of industry experience. She holds a Series 66 designation and has worked at firms including Thrivent Investment Management Inc and Brad Nelson - Thrivent Financial. Outside of her advisory role, she is a part owner of Rapid Towing. OneAscent Financial Services LLC is a multi-team registered investment adviser serving individuals, retirement plans, trusts, broker/dealers’ customers, and institutions. The firm offers asset management, financial planning, consulting, and back-office support through a variety of advisory teams and utilizes both customized and model-based investment approaches.

Wealth management Tax-loss harvesting Private / alternative investments Options & derivatives strategies Real estate investing Executive

Corey B

CFP®

Sherwood, OR

Empowering Finance, LLC

At Empowering Finance we know that you are bold, ambitious, and a total badass. That's why you need a financial plan that allows you to pursue your passions and live your most authentic and powerful life. The problem is a buttoned-up approach to financial planning isn't going to meet your needs. You're worried that your dreams and aspirations will get lost in a cookie-cutter system. We believe you deserve a financial planner who listens to your unique dreams and helps you build a plan to get there. We understand that you want someone who will treat your money as we do our own. Which is why we combine our experience, authenticity, financial knowledge to connect with you and enable you to pursue your passions. Here's how we do it 1) We are a fiduciary: We are legally bound to put your interests ahead of our own 2) Diversity and authenticity matter to us: We are a woman-owned business, LGBTQIA+ friendly, and welcoming to anyone and everyone who needs an ally and friend with financial savvy. 3) Our services are fee-only: We keep things simple: no surprises charges or hidden fees So, Let's Chat. So you can stop worrying you won't reach your dreams and instead work with a passion-driven firm focused on achieving your life's dreams. Read Empowering Finances's blog here: https://empoweringfinance.com/blog/

General retirement planning Gen Y/Millennials (Born 1980-1995) LGBTQIA Women's Finance

Paula G

Series 63, Series 66

Durham, NC

Fidelity

Paula Gilovich is an Investment Solutions Representative III at Fidelity Investments, where she has been working since 2022. In her role, she helps clients connect to their financial goals by translating complex financial concepts into clear and practical steps. She specializes in addressing the unique financial issues women face and supports women in planning confidently at every stage of life. Prior to her current position, Paula held roles at Fidelity Investments as a High Net Worth Service Associate in 2022 and as a Customer Relations Advocate from 2021 to 2022. Her experience at Fidelity has equipped her with a comprehensive understanding of investment solutions and client service. Outside of her professional work, Paula has interests in art, Pilates, soccer, surfing, theater, and writing.

Charitable giving & philanthropy Active portfolio management Women Professionals Women's Finance

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