Top college savings (529s, UTMA, etc.) financial advisors in East Lansing, MI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to make the most of tax-advantaged accounts like 529 plans or UTMA (Uniform Transfers to Minors Act) accounts. A common mistake is not aligning the savings plan with your child's timeline and your overall financial picture, which can reduce the benefits.
- Account type suitability. Confirm which college savings vehicles they recommend and why, ensuring they fit your family's goals and timeline.
- Investment strategy alignment. Ask how they adjust investments as your child approaches college age to balance growth and risk.
- Coordination with financial aid. Understand how your savings plan might affect eligibility for need-based aid and how the advisor manages this.
- Tax implications. Inquire about state tax benefits or penalties related to college savings accounts in Michigan, especially given local pension considerations.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Justin M
CFP®, Series 63, Series 66
Haslett, MI
Effective Assets
Justin Martello specializes in college savings strategies, including 529 plans and UTMA accounts, with 19 years of experience and CFP® certification, making him well-equipped to tailor plans for families in East Lansing. His firm, Effective Assets, emphasizes ESG investing and offers flat-fee financial planning, providing personalized asset allocation and ongoing communication, which distinguishes him from advisors with more traditional fee structures or broader client bases.
Experience: 19 years
Avg account: $1,240,574
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Aaron H
Series 66
East Lansing, MI
Lifepoint Planning
Aaron Harris specializes in college savings strategies including 529 plans and UTMA accounts, supported by 12 years of experience and a Series 66 credential. Operating in East Lansing, he offers flat-fee and asset-based pricing through Lifepoint Planning, which serves high-net-worth clients with investment approaches blending passive and active strategies, distinguishing him from advisors focused solely on traditional methods.
Experience: 13 years
Avg account: $1,491,905
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Eric B
Series 63
East Lansing, MI
ON Investment Management CO
Eric Brogan's 32 years of experience and Series 63 designation equip him to guide college savings strategies in East Lansing, focusing on 529 plans and UTMA accounts. His firm offers both discretionary and non-discretionary portfolio options with negotiable fees, and his independent, flat-fee approach may appeal to families seeking transparent costs alongside seasoned expertise.
Experience: 33 years
Avg account: $319,610
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Andrew P
Series 63, Series 66
East Lansing, MI
Merrill
Andrew Pence specializes in college savings strategies including 529 plans and UTMA accounts, making him well-suited for families in East Lansing aiming to optimize education funding. His affiliation with Merrill, a large firm, provides access to coordinated services with attorneys and accountants, while his focus on mid-career professionals and HENRY clients offers tailored advice for growing families balancing wealth management and philanthropic goals.
Experience: 6 years
Avg account: $860,085
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Richard J
ChFC®, Series 63
East Lansing, MI
LPL Financial
Richard Johnston's 42 years of experience and ChFC® designation equip him to guide college savings strategies effectively, including 529 plans and UTMA accounts, tailored to East Lansing families. Affiliated with LPL Financial, a large firm offering diverse investment solutions and flat-fee financial planning, he also brings expertise in tax-loss harvesting and retirement plans, providing a broad perspective compared to advisors focused solely on college savings.
Experience: 42 years
Avg account: $399,489
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