Independent advisors in the US
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might seek an independent financial advisor when you want advice free from firm-driven product sales, ensuring your plan centers on your unique goals. The risk is working with someone who claims independence but still pushes certain products or strategies that benefit their firm more than you.
- Clear fee structure. Confirm how they charge you and whether any product commissions influence their recommendations.
- Broad product access. Ask if they can recommend investments from a wide range of providers, not just those affiliated with a single firm.
- Personalized planning. Look for advisors who build strategies based on your full financial picture, not just isolated products or services.
- Experience with independence. Inquire how long they've operated independently and how that shapes their approach to your financial goals.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jared F
Series 65
Huntington Beach, CA
Northwest Asset Management
Jared Fruth offers independent financial advice with a focus on retirement income strategy, wealth management, and active portfolio management, suitable for clients seeking personalized planning free from firm-driven product sales. Operating from Huntington Beach, CA, he provides flexible fee options including flat fees and negotiable AUM charges, backed by Northwest Asset Management's $3.6 billion in assets under management and a fiduciary approach using Modern Portfolio Theory.
Experience: 4 years
Avg account: $1,472,895
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Edwina M
Series 65
Cincinnati, OH
Waverly Advisors, LLC
Edwina Martin is well-suited for those seeking independent financial advice in the US, offering expertise in private and alternative investments, real estate, and ESG investing. Her firm, Waverly Advisors, LLC, provides both discretionary and non-discretionary portfolio management with a flat-fee structure ranging from $500 to $50,000, catering to individuals and corporations, which distinguishes her from advisors with purely asset-based fees or narrower client focuses.
Experience: 2 years
Avg account: $1,639,930
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Craig M
Series 63, Series 65
Columbia, SC
Capital Investment Advisory Services, LLC
Craig Mcdaniel Jr. offers independent financial advice with 13 years of experience, specializing in active portfolio management and retirement plans for business owners. His firm provides customized investment management using discretionary mandates and third-party managers, ensuring broad product access. Charging hourly fees capped at $250, he serves a diverse client base including individuals and trusts, distinguishing him through a blend of analytical methods and ongoing portfolio monitoring in Columbia, SC.
Experience: 13 years
Avg account: $373,429
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David H
Series 65
Corona, CA
Safeguard Investment Advisory Group, LLC
David Hart's 15 years of experience and Series 65 credential support his capability to serve clients seeking independent financial advice in the US. Operating with Safeguard Investment Advisory Group, he offers wealth management, retirement income strategies, and both passive and active portfolio management, charging a 2.15% AUM fee or hourly rates between $250 and $350, which may differ from other advisors' fee structures and service scopes.
Experience: 15 years
Avg account: $397,295
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Sarah C
CFP®, Series 63, Series 65
Boston, MA
Santander Securities LLC
Sarah Currier Barrella's 26 years of experience and CFP® certification equip her to provide independent financial advice tailored to your unique goals, including ESG investing and retirement planning. Operating through Santander Securities LLC, she offers a 1.30% AUM fee structure and serves a diverse client base with discretionary portfolio management, distinguishing her from others by combining seasoned expertise with broad service offerings in Boston.
Experience: 26 years
Avg account: $263,306
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