CFP®-certified, active portfolio management financial advisors in Lakeland, FL
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to actively manage your investments to respond to market changes, these advisors can help you navigate that process. Without focused expertise, you might face unnecessary trading costs or miss opportunities to adjust your portfolio effectively. CFP® certification means these advisors have formal training in financial planning, which supports their active management approach.
- Market responsiveness. Ask how they decide when to buy or sell assets, not just what to hold.
- Tax impact awareness. Confirm they consider federal taxes and property taxes when making portfolio moves.
- Risk adjustment. See how they tailor portfolio changes to your comfort with market ups and downs.
- Long-term alignment. Ensure their active decisions support your overall financial goals, not just short-term gains.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jennifer W
CFP®, Series 66
Plant City, FL
Lincoln Investment
Jennifer Wright's 25 years of experience and CFP® certification equip her to actively manage portfolios with attention to tax-loss harvesting and ESG investing, aligning with Lakeland clients' needs. Working at Capital Analysts, part of a large firm with $18.9 billion AUM, she offers a competitive 0.15% AUM fee or $200 minimum, blending seasoned expertise with broad firm resources.
Experience: 26 years
Avg account: $157,266
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John H
CFP®, Series 63, Series 65
Lakeland, FL
Truist Advisory Services
John Hall's 20 years of experience and CFP® certification equip him to actively manage portfolios in Lakeland, FL, with a focus on retirement income and business owner plans. Working at Truist Advisory Services, a large SEC-registered firm, he offers a 2.25% AUM fee and combines model portfolios with advisor-led asset allocation, distinguishing him from advisors with smaller firms or less diverse investment approaches.
Experience: 21 years
Avg account: $560,278
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Jacob F
CFP®, Series 66
Lakeland, FL
Larson Financial Group, LLC
Jacob Fisher offers active portfolio management in Lakeland, FL, supported by his CFP® certification and 13 years of experience. His firm, Larson Financial Group, LLC, specializes in serving doctors and business owners, using a mix of model portfolios, discretionary programs, and AI-assisted research, which differentiates him with a strategic and tactical investment approach and negotiable flat fees for planning services.
Experience: 13 years
Avg account: $1,101,630
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Michael B
CFP®
Singer Island, FL
Wealth Enhancement Advisory Services, LLC
Michael Bono, a CFP® professional with nine years of experience, offers active portfolio management tailored to Baby Boomers and mid-career professionals in the Lakeland area. His firm emphasizes written Investment Policy Statements and modern portfolio theory, using mutual funds and ETFs, and provides flat-fee financial planning options, distinguishing him from advisors with purely asset-based fees.
Experience: 9 years
Avg account: $1,378,035
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Kelley W
CFP®, Series 65
Lakeland, FL
CPS Investment Advisors
Kelley Wilson, a CFP® with seven years of experience in Lakeland, FL, specializes in active portfolio management and options and derivatives strategies, supporting responsive investment decisions. Working at CPS Investment Advisors, which serves diverse clients with a value-driven, fundamental analysis approach, Wilson offers flat-fee consulting starting at $500, distinguishing her from advisors with traditional AUM fees.
Experience: 7 years
Avg account: $764,650
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