Top startup equity planning financial advisors in Livonia, MI

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you have startup equity—like stock options or shares from a new company—you need an advisor who understands how to plan around these assets. A common mistake is treating startup equity like regular investments, which can lead to missed tax benefits or poor timing decisions.

  • Equity type knowledge. Confirm they know the difference between stock options, restricted stock units (RSUs), and other startup equity forms, as each has unique tax and exercise rules.
  • Exit strategy planning. Ask how they help you prepare for liquidity events like IPOs or acquisitions, ensuring you optimize your financial outcome.
  • Tax impact awareness. Startup equity can trigger complex tax events; check how they manage timing and tax implications to avoid surprises.
  • Pension coordination. In Livonia, many families have pensions from the auto industry; see how they integrate startup equity planning with existing pension benefits.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Mark K

PFS™

Livonia, MI

Kidd Financial Planning, LLC.

Mark Kidd is a financial advisor at Kidd Financial Planning, LLC with one year of industry experience. He holds the PFS™ designation and has prior experience at Norton & Kidd CPAs PC and Kindlinger & Company PC. In addition to his advisory role, he is a shareholder in a CPA and tax/accounting firm. Kidd Financial Planning, LLC provides investment management, financial planning, and retirement-plan advisory services to individual investors, trusts, charitable organizations, small businesses, and participant-directed retirement plans. The firm’s investment approach focuses on passive, asset-class diversification and long-term buy-and-hold strategies, using mutual funds, ETFs, and third-party managers.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Jacob N

Series 66

Livonia, MI

Edward Jones

Jacob Neu is a Series 66 licensed financial advisor at Edward Jones with seven years of industry experience. He has worked at Edward Jones since 2018 and previously at the University of Detroit Mercy from 2013 to 2018. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets under management through a nationwide network of more than 23,700 financial advisors, offering a range of discretionary and non-discretionary investment strategies and affiliated financial products.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Danny L

CFP®, Series 63, Series 66

Livonia, MI

Cetera

Danny Lis is a CFP® professional with 23 years of industry experience. He is currently with Cetera and has been associated with Cetera Advisors LLC since 2013. Lis previously operated LMR Advisors, LLC, an investment and retirement planning business, from 2013 to 2021. Cetera Investment Advisers LLC is an SEC-registered firm that provides a broad range of financial planning and portfolio management services through a nationwide network of independent advisors. The firm serves individual, retirement plan, corporate, charitable, and institutional clients with customizable investment solutions across multiple program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Arthur C

PFS™, Series 63, Series 65

Livonia, MI

CND Financial

Arthur Cole is a financial advisor with CND Financial in Livonia, MI, holding the PFS™ designation along with Series 63 and Series 65 licenses. He has 15 years of industry experience and is also president and CPA of Cole, Newton & Duran, a certified public accounting firm. In addition to his advisory role, he serves as CFO of MI Pharm, a long-term care pharmacy, and owns several non-investment related businesses. CND Financial is a fee-only, SEC-registered investment adviser serving individuals, retirement plans, trusts, estates, charitable organizations, and businesses. The firm offers tailored portfolio management and financial planning services, employing a range of model strategies primarily using no-load mutual funds and ETFs, with quarterly portfolio reviews and limited-discretionary management.

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management
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Wendi D

Series 66

Livonia, MI

LPL Financial

Wendi Diacono is a financial advisor with LPL Financial, holding a Series 66 designation and 25 years of industry experience. She has worked at LPL Financial since 2018 and was previously with Cetera Advisor Networks LLC for five years. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers financial planning, various advisory programs, retirement plan consulting, and brokerage services, providing both discretionary and non-discretionary management through a national network of investment adviser representatives.

College savings (529s, UTMA, etc.)

Kimberly H

CFP®, CRPC®

Troy, MI

Innermost Wealth Management, LLC

I founded Innermost™ Wealth Management to create a more personal, thoughtful approach to financial planning and wealth management. My background in both finance and psychology shaped my belief that money is not just about numbers. It is deeply personal and connected to your values, goals, and life experiences. I work with professionals who want to grow and simplify their wealth, with a special focus on women navigating career growth, equity compensation, and major life transitions such as divorce. Many of my clients are balancing busy lives and complex financial decisions, and they value having a long-term financial partner who truly understands their needs. My firm is centered on ongoing wealth management through investment advisory relationships. Clients work with me for comprehensive financial planning and investment management that evolves with them over time. As a CERTIFIED FINANCIAL PLANNER® Professional, Chartered Retirement Planning Counselor℠, and Certified Divorce Financial Analyst® Candidate, I provide technical expertise and strategic guidance, while also recognizing the emotional side of financial decisions. My approach is compassionate, judgment-free, and designed to reduce stress while helping you feel more confident in your choices. I operate a fully virtual firm, working with clients across the country who appreciate flexibility and convenience. My goal is to simplify your financial life, provide clear advice, and help you align your wealth with what matters most to you. Outside of work, I enjoy traveling, photography, cooking, and spending quality time with my Beagle, Gracie.

General retirement planning General tax planning Wealth management Startup equity planning Divorce financial planning Women Professionals Life coaching / goal alignment Established Professionals Approaching retirement Dual Income Family

George S

Series 66

Hartford, CT

Merrill

George Silvester is a Financial Advisor with Merrill Lynch Wealth Management, serving as a member of the Boston Executive Services Team since 2017. He works primarily with founders, executives, and key associates at both privately held and publicly traded companies, focusing on the intricacies of equity ownership and equity compensation. George's approach begins with understanding what is most important to his clients and assessing their current position relative to their goals, ultimately developing customized financial strategies that align with their evolving life needs, resources, and aspirations. George began his career at Merrill Lynch Wealth Management as a Summer Analyst in 2016, where he developed an understanding of the client-advisor relationship and the collaborative pursuit of clients’ life goals. He holds a Bachelor of Science in Management with a concentration in Finance from Tulane University’s A.B. Freeman School of Business. Additionally, George has earned the Chartered Retirement Planning Counselor™ (CRPC™) designation awarded by the College for Financial Planning, as well as the Personal Investment Advisor (PIA) designation. Outside of his professional work, George’s personal interests include biking, bowling, chess, cooking, golfing, hiking, and reading.

Exec comp design Startup equity planning Liquidity event planning Wealth management ESG / Sustainable investing Founder/Business Owner Executive

James V

Series 66

Stuart, FL

Fidelity

James Van Nice is a Benefits & Planning Consultant specializing in Executive Services. In this role, he partners with executives to help them understand their employer benefits and develop plans to work towards their financial goals. James has professional experience as an Investment Solutions Representative III at Fidelity Investments from 2023 to 2025 and as an Investment Solutions Representative II at Fidelity Investments from 2022 to 2023. Prior to that, he worked at Merrill Lynch as an Investment Solutions Representative I from 2021 to 2022 and as a Financial Advisor from 2018 to 2019. Outside of his professional work, James engages in fishing, fitness, golf, running, and volunteering.

Exec comp design Liquidity event planning Startup equity planning Executive

Adam N

CFP®, Series 66

Mankato, MN

Edward Jones

Adam Neubauer is a CFP® with 11 years of industry experience. He has been with Edward Jones since 2014 and is based in Mankato, MN. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a wide range of investment strategies and affiliated services through a large nationwide network of financial advisors and branch offices.

Retirement income strategy Business exit / sale strategy Charitable giving & philanthropy Startup equity planning General retirement planning Retired Founder/Business Owner Executive
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Juan P

Series 66

San Francisco, CA

Optimo Capital

Juan Polanco is a Series 66 licensed financial advisor with Optimo Capital in San Francisco, CA, and has 11 years of industry experience. Before founding Optimo Capital, he worked at Carr & Ferrell LLP for two years. Outside of his advisory role, Mr. Polanco works full-time as an engineer at PacBio and mentors startups and founders at the Founder's Institute and LoyalVC. Optimo Capital advises founders of venture-backed companies, recently funded startups, and private investors on portfolio supervision and capital-raising. The firm uses a combined top‑down and bottom‑up analytical approach with a supervisory and consultative model, focusing on tailored services such as Investment Policy Statements, due diligence management, and pitch material preparation.

Business ownership considerations Wealth management Founder/Business Owner
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