Top equity Recipients (RS/RSU, SOP, ESPP) financial advisors working with gen x clients in Massachusetts
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you’re part of Generation X and have equity compensation like RSUs (restricted stock units), stock options, or employee stock purchase plans, you need an advisor who understands how to manage these assets as part of your overall financial picture. A common mistake is treating equity awards like regular investments without considering their unique tax timing and exercise rules.
- Tax timing insight. Ask how they plan around the tax events triggered by vesting or exercising your equity awards.
- Exercise strategy. Confirm if they help decide when to exercise options to balance tax impact and cash flow.
- Diversification planning. See how they advise on selling shares to reduce concentration risk without unnecessary taxes.
- Integration with retirement goals. Check how they fit your equity assets into your broader retirement and cash flow plans.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Kerry O
CFP®, EA
Walpole, MA
Ellevest
Kerry O'Brien specializes in advising Gen X clients in Massachusetts who receive equity compensation such as RSUs, stock options, and ESPPs, integrating these assets into comprehensive retirement and tax strategies. With 17 years of experience, CFP® and EA credentials, and a flat-fee structure starting at $4,000, she offers a disciplined, tax-aware approach that balances investment, tax planning, and retirement goals, distinguishing her from advisors with less integrated methods.
Experience: 17 years
Avg account: $2,336,029
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Sue D
CFP®
Wrentham, MA
New Shore Financial LLC
Sue Danson specializes in advising Gen X clients in Massachusetts who receive equity compensation such as RSUs, stock options, and ESPPs, offering tailored strategies for tax timing and exercise decisions. As a CFP®-certified advisor with 10 years of experience, she operates independently with a flat-fee structure, focusing on women professionals and integrating equity management into broader financial plans, which distinguishes her from other advisors in the region.
Experience: 11 years
Avg account: $1,077,769
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Shaun E
CFP®
Boston, MA
Single Point Partners
Shaun Erickson specializes in advising Generation X clients in Massachusetts who receive equity compensation such as RSUs, stock options, and ESPPs, offering tailored strategies for tax timing and exercise decisions. His flat-fee structure of $7,500+ annually and focus on high-net-worth clients set him apart, along with his 15 years of experience, CFP® certification, and a collaborative approach that leverages a network of experts to address complex financial situations comprehensively.
Experience: 16 years
Avg account: $3,279,550
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