Large-firm, college savings (529s, UTMA, etc.) financial advisors in New Brunswick, NJ
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're planning for college expenses, like saving in a 529 plan or UTMA account, you want an advisor who understands how to balance education goals with your overall financial picture. A common mistake is focusing only on the savings vehicle without considering tax implications or how the funds affect financial aid eligibility.
- Tax impact awareness. Ask how they manage the interplay between state and federal tax benefits tied to college savings plans.
- Financial aid strategy. Confirm they consider how your savings accounts might influence your child's eligibility for need-based aid.
- Investment approach. Look for advisors who adjust investment risk based on your child's age and the timeline to college expenses.
- Coordination with broader goals. Ensure they integrate college savings with your other financial priorities, like retirement or debt management.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jovani R
Series 63, Series 65
Hamilton, NJ
Empower Advisory Group
Jovani Rivera specializes in college savings plans like 529s and UTMA accounts, with seven years of experience and credentials including Series 63 and 65. Based in North Brunswick, NJ, he works at Empower Advisory Group, a large firm offering flat-fee and monthly subscription pricing, focusing on integrating college savings with broader financial goals and retirement planning.
Experience: 7 years
Avg account: $565,063
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Joseph S
Series 63, Series 66
Milltown, NJ
LPL Financial
Joseph Silerto's 28 years of experience and expertise in college savings plans, including 529s and UTMA accounts, equip him to address tax implications and financial aid considerations effectively. Operating from LPL Financial, a large firm with a flat-fee structure, he serves diverse clients and integrates college savings with broader financial goals, distinguishing him from advisors with narrower focuses or different fee models.
Experience: 28 years
Avg account: $399,489
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Jefferson H
Series 63, Series 66
Franklin Park, NJ
Charles Schwab
Jefferson Holguin specializes in college savings plans like 529s and UTMA accounts, leveraging 15 years of experience and expertise in multi-state taxation to navigate tax impacts and financial aid considerations. Operating from Charles Schwab, a large firm serving high-net-worth clients with a 0.80% AUM fee, he offers access to multi-asset model portfolios and both discretionary and non-discretionary advisory services, distinguishing him from advisors with smaller firm affiliations.
Experience: 15 years
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Alan M
Series 65
North Brunswick, NJ
J. W. Cole Advisors, Inc.
Alan Mott specializes in college savings plans like 529s and UTMA accounts, supported by 11 years of experience and a Series 65 credential. Operating from a large firm, J.W. Cole Advisors, he offers flat-fee financial planning and integrates tax and retirement considerations, distinguishing him from others by combining college savings with broader financial strategies and personalized fee options.
Experience: 12 years
Avg account: $255,702
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Mark V
Series 63, Series 65
East Brunswick, NJ
Merrill
Mark Van Ness specializes in college savings strategies within a large firm setting, offering expertise in 529 plans and UTMA accounts while considering tax impacts and financial aid implications. With 26 years of experience at Merrill, he integrates wealth management and retirement income planning, serving established professionals and parents, and charges a 1.10% fee for managed strategies under $2 million.
Experience: 26 years
Avg account: $860,085
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