CFP®-certified financial advisors working with founders and business owners in New Mexico
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you run a business in New Mexico, you likely face complex decisions about managing cash flow, taxes, and growth all at once. A common mistake is working with an advisor who treats your business finances separately from your personal financial goals.
- Integrated financial planning. Look for advisors who connect your business income and expenses with your personal retirement and investment plans.
- Tax strategy expertise. Confirm they understand how business structures affect your personal tax situation and can help optimize both.
- Succession and exit planning. Ask how they help founders prepare for selling or passing on their business while protecting personal wealth.
- Risk management. Ensure they address insurance and liability concerns unique to business owners, not just general coverage advice.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Ann S
CFP®, Series 66
Albuquerque, NM
Equita Financial Network, Inc.
Ann Shubert's 11 years of experience and CFP® certification equip her to address the complex financial needs of founders and business owners in New Mexico, including cash flow management and business ownership considerations. Operating independently at Equita Financial Network, she offers flat-fee financial planning and serves high-net-worth clients, utilizing a strategic asset allocation approach with third-party managers to tailor investment portfolios.
Experience: 11 years
Avg account: $900,468
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Johnny N
CFP®, Series 66
Albuquerque, NM
Edward Jones
Johnny Nuanes is well-equipped to assist founders and business owners in New Mexico by integrating business and personal financial planning, supported by his CFP® certification and six years of experience. Operating within Edward Jones, a large firm managing over $1 trillion in assets, he offers a comprehensive approach including real estate investing and multi-generational wealth transfer, with a fee structure up to 1.35% annually, distinguishing him from smaller or less diversified advisors.
Experience: 6 years
Avg account: $246,728
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Marilyn E
CFP®, Series 63
Albuquerque, NM
Sowell Management
Marilyn Evans is well-equipped to assist founders and business owners in New Mexico by integrating business and personal financial planning, with expertise in retirement plans for business owners and tax strategies for small businesses. With 39 years of experience, she offers flat-fee and hourly financial planning options through Sowell Management, an independent firm that serves a diverse client base and employs model portfolios and third-party managers for investment strategies.
Experience: 39 years
Avg account: $681,786
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Logan B
CFP®, Series 63
Albuquerque, NM
Principal Financial Services
Logan Baber is a CFP®-certified advisor in Albuquerque with nine years of experience, specializing in founder and business owner financial needs. Affiliated with Principal Financial Services, a large firm offering diverse services including retirement consulting and access to third-party money managers, he also holds licenses for fixed insurance products, providing integrated planning and risk management options. His flexible fee structure includes AUM, hourly, and monthly options, distinguishing him from advisors with more limited fee models.
Experience: 9 years
Avg account: $324,050
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Deborah T
CFP®, Series 66
Santa Fe, NM
Kestra Advisory
Deborah Trouw is well-equipped to assist founders and business owners in New Mexico with integrated financial planning, including business exit and sale strategies, and retirement plans tailored for business owners like SEP and solo 401(k). With 19 years of experience and CFP® certification, she operates within Kestra Advisory, a large firm offering flat-fee and hourly financial planning options, which may appeal to clients seeking flexible fee structures and institutional-level consulting services.
Experience: 19 years
Avg account: $618,892
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