Top business succession planning financial advisors in Palo Alto, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're preparing to transfer your business to a family member, partner, or buyer, you need an advisor who understands the complexities of timing and valuation. A common mistake is underestimating tax impacts and property tax protections, which can erode your intended legacy.
- Tax impact awareness. Confirm how they navigate California's high income taxes alongside Proposition 13's property tax limits to protect your wealth.
- Valuation expertise. Ask how they determine your business's worth to ensure a fair and strategic succession plan.
- Transition timing. Inquire about their approach to sequencing ownership transfer to minimize disruptions and tax burdens.
- Stakeholder coordination. Check how they manage communication and agreements among family, partners, or buyers to align interests.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Steven H
Series 63, Series 65
Sunnyvale, CA
IP Financial Advisory Services LLC
Steven Hoffman offers expertise in business succession planning with 12 years of industry experience and holds Series 63 and 65 licenses. Based in nearby Sunnyvale, he provides flat-fee and hourly consulting options, serving individual retail clients with customized portfolio management and retirement-plan consulting, which may offer more flexible fee structures compared to other advisors in Palo Alto.
Experience: 12 years
Avg account: $240,578
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Judy H
Series 63, Series 66
Menlo Park, CA
SVB Wealth
Judy Han's 18 years of experience and expertise in business succession planning and business sale tax planning make her well-equipped to handle complex transfer timing and valuation issues for business owners in the Palo Alto area. As Managing Director at SVB Wealth, she offers flat-fee and AUM-based options, serving high-net-worth clients with a comprehensive approach that includes charitable giving and retirement plans for business owners.
Experience: 18 years
Avg account: $2,365,410
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William Z
Series 63, Series 65
San Jose, CA
Merrill
William Zurn's 34 years of experience and focus on business succession planning make him well-equipped to handle complex transitions in the Palo Alto area. His expertise extends to retirement plans for business owners and stock option strategies, supported by his large-firm background at Merrill and multiple professional designations, offering a comprehensive approach compared to other advisors nearby.
Experience: 34 years
Avg account: $860,085
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Benito B
Series 66
Menlo Park, CA
Edward Jones
Benito Barillas specializes in business succession planning and multi-generational wealth transfer, making him well-suited for navigating the complexities of transferring business ownership in the Palo Alto area. Operating within Edward Jones, a large full-service wealth management firm, he offers a range of advisory programs with a fee structure up to 1.35% annually, and brings a unique perspective as a founder and former insurance professional.
Experience: 4 years
Avg account: $246,728
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Juan R
Series 63, Series 66
Palo Alto, CA
Raymond James Financial
Juan Rojas specializes in business succession planning in Palo Alto, leveraging 24 years of experience and a flat-fee structure that can simplify budgeting for complex transitions. Affiliated with Raymond James Financial, a large firm serving diverse clients including high-net-worth individuals and pension plans, he offers tailored financial plans supported by extensive research, distinguishing him from advisors with smaller practices or different fee models.
Experience: 24 years
Avg account: $700,796
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