CFP®-certified financial advisors working with technology professionals in Pleasanton, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you work in technology and face complex compensation like stock options or RSUs, you need an advisor who understands how these fit into your overall financial picture. Without this expertise, you might miss tax-saving opportunities or mishandle your equity's timing.
CFP® certification means these advisors have formal training in financial planning, including tax and investment strategies relevant to tech professionals.
- Equity compensation insight. Confirm how they help you manage stock options, RSUs, or other tech-related pay to optimize tax outcomes.
- Tax planning in California. Ask how they navigate high state income taxes alongside Proposition 13's property tax limits for homeowners.
- Career growth alignment. See if they adjust your financial plan as your tech career and compensation evolve over time.
- Benefit integration. Check how they incorporate employer benefits like ESPPs or 401(k)s into your broader strategy.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Dave B
CFP®, CFA®
Orinda, CA
Private Financial Management LLC
Dave Born is well-equipped to assist technology professionals in Pleasanton, CA, with his CFP® and CFA® certifications and a decade of experience, including expertise in business ownership and succession planning. His independent advisory approach at Private Financial Management LLC, combined with a fee structure starting at 0.35% AUM and $6,250 quarterly, suits high-net-worth clients seeking comprehensive financial management beyond standard tech compensation strategies.
Experience: 10 years
Avg account: $5,408,468
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Sri K
CFP®
Fremont, CA
Encover Personal Finance
Sri Krishnan is a CFP®-certified advisor near Pleasanton, CA, specializing in technology professionals and self-employed clients, with 7 years of industry experience. His flat-fee structure, starting at $2,000 per engagement, and independent practice offer transparent, conflict-free financial planning tailored to mid-career Gen X clients navigating complex tech compensation and cash flow management.
Experience: 8 years
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Faith C
CFP®
Newark, CA
Chrysadia Financial, LLC
Faith Counio specializes in advising technology professionals on managing complex equity compensation such as RSUs, stock options, and ESPPs, which is crucial for tech employees in the Pleasanton area. Her flat-fee structure, CFP® certification, and focus on mid-career women in tech differentiate her by offering personalized, collaborative financial planning tailored to evolving career and compensation milestones.
Experience: 3 years
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Praveen K
VerifiedCFP®, Series 65
Fremont, CA
Empower Financial
Praveen Krishnamurthy specializes in equity compensation tax strategies and works extensively with technology professionals, making him well-suited to address complex stock options and RSUs for clients near Pleasanton, CA. His background as a former software engineering manager at Google and co-founder of a startup, combined with Empower Financial's Core + Satellite investment approach and flat fee structure, distinguishes him from other advisors in the region.
Experience: 4 years
Avg account: $0
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Kevin F
CFP®, Series 63, Series 66
Moraga, CA
Citigroup Global Markets
Kevin Fung's 21 years of experience and CFP® certification equip him to address the complex financial needs of technology professionals, including managing equity compensation and tax strategies relevant to California. Affiliated with Citigroup Global Markets, he offers access to multi-asset, multi-manager investment programs and serves high-net-worth clients, differentiating him with large-firm resources and a negotiable fee structure up to 2% AUM.
Experience: 22 years
Avg account: $714,318
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