CFP®-certified financial advisors working with founders and business owners in Princeton, NJ
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you run a business or have founded one, you know that your financial needs go beyond personal budgeting — you need advice that considers your business's cash flow, growth plans, and tax implications. A common mistake is treating your business and personal finances separately, which can lead to missed opportunities or unexpected tax burdens. CFP® certification means these advisors have formal training in comprehensive financial planning, including business-related issues.
- Integrated financial planning. Look for advisors who connect your business income and expenses with your personal financial goals.
- Tax strategy awareness. Confirm they understand how local property taxes and business taxes affect your overall financial picture.
- Exit and succession planning. Ask how they help founders prepare for selling or passing on their business.
- Cash flow management. Ensure they consider your business’s cash flow cycles when advising on investments or debt.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jeffrey M
CFP®, Series 66
Princeton, NJ
LPL Financial
Jeffrey Mattonelli is a CFP®-certified advisor in Princeton, NJ, with seven years of experience and expertise in retirement plans for business owners and tax-loss harvesting, aligning well with founders' financial complexities. Affiliated with LPL Financial, a large firm offering flat-fee financial planning, he supports integrated wealth management and college savings strategies, providing a broad scope compared to smaller or less specialized advisors.
Experience: 7 years
Avg account: $399,489
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David M
CFP®, ChFC®, Series 66
Princeton, NJ
Edward Jones
David Milford's CFP® certification and six years of experience at Edward Jones equip him to address the complex financial needs of founders and business owners in Princeton, NJ. His background includes expertise in retirement income strategy and wealth management, supported by a large firm's resources and a fee structure up to 1.35% annually, distinguishing him from advisors with smaller practices or narrower specialties.
Experience: 7 years
Avg account: $246,728
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Chad G
CFP®, Series 63, Series 65
Princeton, NJ
RBC Capital Markets
Chad Goerner's CFP® certification and 28 years of experience equip him to address the complex financial needs of founders and business owners in Princeton, NJ, including tax-loss harvesting and concentrated stock management. Affiliated with RBC Capital Markets, a large firm offering flat-fee options and integrated portfolio management, he also brings a unique perspective from his farm-based hobby business and community board roles.
Experience: 29 years
Avg account: $1,017,425
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Daniel H
CFP®, Series 63, Series 65
Princeton, NJ
Princeton Global Asset Management LLC
Daniel Hanley Jr. offers expertise in managing financial needs of founders and business owners in Princeton, NJ, with 30 years of experience and CFP® certification. His firm provides discretionary investment management using a fundamental analysis-driven process, and he offers flat-fee financial planning ranging from $1,000 to $25,000, catering to high-net-worth clients and institutional accounts, distinguishing him from others by combining seasoned insight with tailored investment strategies.
Experience: 30 years
Avg account: $2,477,804
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Ruben M
CFP®, Series 63, Series 65
Princeton, NJ
J.P. Morgan Securities
Ruben Marshall's CFP® certification and 29 years of experience equip him to address the complex financial needs of founders and business owners in Princeton, NJ, including integrated planning and tax strategy. His role at J.P. Morgan Securities, a large firm offering institutional consulting and customized wealth management, differentiates him by combining broad resources with personalized service and a 0.30% annual AUM fee.
Experience: 29 years
Avg account: $318,381
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