CFP®-certified financial advisors in San Luis Obispo, CA

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you live in San Luis Obispo and want help managing your finances, a CFP®-certified advisor can guide you through complex decisions like tax planning and investment choices. Without a specialist, you might miss opportunities to reduce your tax burden or mismanage your property taxes, which can be tricky due to California's unique rules.

  • Local tax knowledge. Confirm how they navigate California's high income taxes alongside Proposition 13's property tax limits.
  • Comprehensive financial planning. Ask how they integrate your investments, taxes, and long-term goals into one cohesive plan.
  • Experience with diverse clients. See if they have worked with people in situations like yours, whether you're building wealth or planning retirement.
  • Clear communication. Make sure they explain complex financial concepts in plain language you can understand.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Sam R

CFP®, Series 63, Series 65

San Luis Obispo, CA

Charles Schwab

Sam Rodgers is a CFP® professional with five years of experience at Charles Schwab, where he has worked since 2021. Prior to Schwab, he spent eight years with H&F Productions LLC/Hallmark Channel. He holds Series 63 and Series 65 licenses and is based in San Luis Obispo, California. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a blend of non-discretionary and discretionary investment management, utilizing multi-asset model portfolios and a centralized operational structure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Ryan O

CFP®, Series 63, Series 66

Orcutt, CA

LPL Financial

Ryan Olson is a CFP® with 21 years of industry experience and is affiliated with LPL Financial. He has been with LPL Financial since 2005 and previously worked at Crew Wealth Management from 2010 to 2018. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plans, banks, trust companies, and other institutions. The firm offers a range of financial planning and portfolio management services, utilizing various model portfolios and third-party subadvisors, supported by machine-learning tools for operational research.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Lyle M

Series 63, Series 65

San Luis Obispo, CA

Cerro Pacific Wealth Advisors, LLC

Lyle Meek is a financial advisor with Cerro Pacific Wealth Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 42 years of industry experience. He has previously worked at Wells Fargo Clearing and RBC Capital Markets. Meek serves as chair of the investment committee for the San Luis Coastal Education Foundation, a nonprofit supporting public schools. Cerro Pacific Wealth Advisors provides investment advisory and planning services to individuals, trusts, retirement plans, and select corporate entities. The firm combines asset allocation and portfolio monitoring with fundamental, quantitative, and technical analysis, utilizing both in-house advice and third-party managers to implement tailored investment strategies.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management Founder/Business Owner
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Andrew W

Series 63

San Luis Obispo, CA

Wright Wealth Strategies, LLC

Andrew Wright is the principal of Wright Wealth Strategies, LLC, an independent advisory firm based in San Luis Obispo, CA. He holds a Series 63 designation and has 30 years of industry experience. Prior to founding his firm in 2019, he worked with LPL Financial and NWM Advisors. Wright Wealth Strategies serves individuals, high-net-worth clients, trusts, estates, corporations, employer retirement plans, charitable organizations, and pooled investment vehicles. The firm offers both discretionary and non-discretionary asset management, utilizes fundamental and technical analysis, and employs a range of allocation strategies while providing ongoing retirement plan consulting and fiduciary services.

Options & derivatives strategies
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Christopher S

Series 66

San Luis Obispo, CA

Wells Fargo Clearing

Christopher Smith is a Series 66 licensed financial advisor with Wells Fargo Clearing, based in San Luis Obispo, CA. He has over 27 years of experience in the financial industry, including 25 years with Wells Fargo Bank prior to his current role. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party data.

Retired Founder/Business Owner
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Sarah C

CFP®, Series 63, Series 65

Boston, MA

Santander Securities LLC

Sarah Currier Barrella is a CFP® professional with 26 years of experience in financial advisory services. She currently works at Santander Securities LLC and Santander Bank, NA, having previously held positions at TD Bank and Citizens Securities, Inc. Barrella is based in Boston, MA. Santander Securities LLC serves a broad retail client base with approximately $3.14 billion in regulatory assets under management across 10,800 client relationships. The firm offers investment advisory services, portfolio management through wrap-fee programs, and financial planning, operating both as a registered investment adviser and a FINRA-registered broker-dealer.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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Elanna G

CFP®, Series 66

Cleveland, OH

Cambridge Investment Research Advisors

Elanna Gould is a CFP® professional with six years of experience, currently advising at Cambridge Investment Research Advisors in Cleveland, OH. Her background includes roles at PepsiCo and The Cleveland Clinic Lerner Research Center, as well as academic experience at The Ohio State University. She is also an independent insurance agent for various companies. Cambridge Investment Research Advisors serves a broad client base, including individuals, retirement plans, and charitable organizations, offering financial planning, investment management, and retirement advisory services through a network of independent professionals. The firm provides a range of portfolio management options, proprietary and third-party strategies, and various custody platforms tailored to client objectives.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Ethan S

CFP®, Series 65

Auburn Hills, MI

Plante Moran financial advisors

Ethan Siekkinen is a CFP® and holds a Series 65 license, currently serving as a financial advisor with Plante Moran Financial Advisors. He has one year of industry experience and has previously worked at J Wilson Wealth Management and operated Rizzo Lawn Care. Plante Moran Financial Advisors, LLC provides investment advisory, financial planning, and estate planning services to a diverse client base including individual households, institutional clients, and sovereign wealth funds. The firm employs a multi-disciplinary investment process and offers both discretionary and non-discretionary portfolio management, manager search, and tax-lot accounting services.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Jace H

CFP®, Series 63, Series 66

Rockwall, TX

Rockwall Wealth Management

Jace Hart is a CFP® with nine years of industry experience and currently serves as a financial advisor at Rockwall Wealth Management. His prior experience includes roles at Leo Wealth, LPL Financial, and Fidelity Brokerage Services. Rockwall Wealth Management provides portfolio management, financial planning, and consulting services to individuals, trusts, plans, charitable organizations, and businesses. The firm emphasizes diversified, low-cost ETF model portfolios with a focus on tax efficiency, liquidity, and systematic macro tilts, offering both traditional and advanced investment strategies tailored to client objectives.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy
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Jeffrey M

CFP®, ChFC®, Series 66

Greenville, DE

Investment Management & Planning LLC

Jeffrey Macdonald is a CFP® and ChFC® with 18 years of industry experience. He has worked at Investment Management & Planning LLC and LPL Financial since 2010, following two years at Wells Fargo Clearing. Investment Management & Planning LLC provides investment advisory and financial planning services primarily to individual and high-net-worth clients. The firm constructs tailored portfolios using mutual funds, ETFs, equities, and fixed-income securities, employing fundamental analysis and continuous supervision, and operates as both a wrap program sponsor and affiliated registered representatives of LPL Financial.

General retirement planning Business succession planning Tax strategies for small businesses Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Mid-Career Professionals Approaching retirement
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