Top financial advisors working with gen x clients in Santa Monica, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're in your Gen X years, you might be juggling peak earning, saving for college, and planning for retirement all at once. Without advisors who understand these overlapping priorities, you risk missing opportunities to balance growth and protection effectively.
- Tax-aware planning. Look for advisors who consider California's high income taxes alongside Proposition 13's property tax limits to optimize your overall tax strategy.
- Midlife cash flow management. Ask how they help manage expenses like education costs and mortgage payments while still funding retirement goals.
- Retirement timing insight. Confirm they model Social Security and retirement account withdrawals to fit your unique Gen X timeline.
- Investment risk calibration. Ensure they adjust portfolios to reflect your stage in life, balancing growth potential with risk tolerance.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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John P
CFP®, RICP®, EA
Hawthorne, CA
Otium Advisory Group, LLC
John Pak specializes in retirement income strategy and tax planning, making him well-suited to assist Gen X clients in Santa Monica managing complex financial priorities like retirement and education funding. His flat-fee structure and 12 years of experience, combined with his independent approach and focus on simplifying financial planning, distinguish him from other advisors in the area.
Experience: 12 years
Avg account: $752,587
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Gina H
CFP®, CPA
Topanga, CA
Full Circle Financial Planning
Gina Hagen specializes in cash flow and debt management for Gen X clients, leveraging her CPA and CFP® credentials alongside two years of industry experience. Her flat-fee and tiered AUM pricing, combined with a background as a CFO in family-owned businesses, offers a practical approach to managing midlife financial complexities near Santa Monica.
Experience: 3 years
Avg account: $161,477
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Aaron K
VerifiedCFP®
Calabasas, CA
Greenup Wealth
Aaron Kirsch specializes in retirement income strategy and tax-aware planning, making him well-suited for Gen X clients in Santa Monica managing midlife financial priorities. With 24 years of experience and a CFP® certification, he offers flat-fee financial planning and focuses on aligning financial decisions with personal values, differentiating him through a client-centered, comprehensive approach.
Experience: 25 years
Avg account: $919,187
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Marie T
CFP®
Hawthorne, CA
Modern Assets, LLC
Marie Thomasson specializes in serving Gen X clients with a focus on ESG and sustainable investing, aligning financial strategies with progressive values. Her firm offers project-based flat fees ranging from $5,000 to $10,000 and ongoing planning via retainers, providing transparent, value-driven guidance distinct from traditional asset-based fee models.
Experience: 9 years
Avg account: $302,961
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Larry K
CFP®
Manhattan Beach, CA
Digital Wealth, LLC
Larry Koeppel specializes in serving Gen X clients in the tech industry, offering expertise in equity compensation and general tax planning, which is crucial for managing complex financial priorities in Santa Monica. His firm, Digital Wealth, LLC, provides flat-fee and hourly financial planning options, leveraging digital tools to deliver virtual services, making him a flexible choice compared to local advisors with traditional fee structures.
Experience: 24 years
Avg account: $480,483
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