CFP®-certified, tax-loss harvesting financial advisors in Santa Rosa, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have investments with losses that could offset gains, a tax-loss harvesting advisor can help you use those losses to reduce your tax bill. Without careful timing and strategy, you might miss opportunities to lower your taxes or accidentally trigger unwanted tax events. CFP® certification means these advisors have formal training in financial planning, including tax strategies.
- Loss identification timing. Ask how they spot and act on losses throughout the year, not just at tax time.
- Wash sale rules. Confirm they understand and avoid repurchasing the same security too soon, which can disallow your loss.
- Portfolio impact. Check how they balance harvesting losses with maintaining your investment goals and risk level.
- State tax considerations. Since California has high income taxes, ask how they factor state rules into harvesting decisions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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William G
CFP®, Series 66
Santa Rosa, CA
Edward Jones
William Glascock specializes in tax-loss harvesting and wealth management, making him well-suited to help clients in Santa Rosa, CA, reduce their tax bills through strategic loss identification and portfolio balancing. With seven years of experience, CFP® certification, and affiliation with Edward Jones—a large firm managing over $1 trillion in assets—he offers access to diverse investment strategies and serves a broad client base, differentiating him from smaller local advisors.
Experience: 8 years
Avg account: $246,728
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Kenneth P
CFP®, Series 63, Series 65
Santa Rosa, CA
Meritage Wealth Advisory, LLC
Kenneth Perine specializes in tax-loss harvesting and general tax planning, supported by 17 years of experience and CFP® certification, making him well-equipped to manage tax strategies in Santa Rosa, CA. His firm uses a Modern Portfolio Theory approach with low-cost index funds and offers flat-fee services starting at $3,500, catering primarily to high-net-worth clients seeking independent, comprehensive financial planning.
Experience: 17 years
Avg account: $1,440,368
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Simon W
CFP®, Series 66
Santa Rosa, CA
Trek Financial
Simon Wheatley in Santa Rosa, CA, is well-equipped to assist with tax-loss harvesting, leveraging 13 years of experience and CFP® certification. His firm, Trek Financial, uses a quantitative, ETF-based approach with tax-aware direct indexing and options strategies, catering to high earners and values-based investors. Unlike some peers, he offers flat-fee financial planning and serves a diverse client base including institutional clients.
Experience: 14 years
Avg account: $537,789
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Kelly S
CFP®, Series 66
Santa Rosa, CA
Commonwealth Financial Network
Kelly Soria's 17 years of experience and CFP® certification equip her to effectively implement tax-loss harvesting strategies in Santa Rosa, CA, balancing loss identification timing with portfolio goals. Affiliated with Commonwealth Financial Network, a large firm offering discretionary model portfolios and flat-fee consulting options, she also serves diverse clients including business owners and retirees, providing both active and passive investment management approaches.
Experience: 18 years
Avg account: $568,323
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Brandon H
CFP®, Series 66
Santa Rosa, CA
LPL Financial
Brandon Hibdon's 17 years of experience and CFP® certification equip him to effectively implement tax-loss harvesting strategies in Santa Rosa, CA, considering both federal and California state tax implications. Affiliated with LPL Financial, a large firm offering diverse investment strategies and in-house research, he provides flat-fee financial planning, which may appeal to clients seeking transparent pricing alongside expertise in wealth management and retirement plans for business owners.
Experience: 17 years
Avg account: $399,489
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