CFP®-certified financial advisors in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might seek a CFP®-certified advisor if you're navigating complex financial decisions in South San Francisco, CA, such as managing high income taxes or understanding property tax limits under Proposition 13. Without expertise in local tax nuances, you risk missing opportunities to optimize your tax situation effectively.
- Local tax knowledge. Confirm how they incorporate California's high income taxes and Proposition 13's property tax limits into your financial plan.
- Comprehensive cash flow planning. Ask how they balance your income, expenses, and tax liabilities to maintain financial stability.
- Long-term investment strategy. Ensure they consider your goals alongside tax implications unique to your location.
- Coordination with other professionals. Check if they work with your tax preparer or estate attorney to align strategies across disciplines.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Jeffrey Y
CFP®, Series 63
South San Francisco, CA
Yoakum Wealth Management
Jeffrey Yoakum's 23 years of experience and CFP® certification equip him to address complex financial needs in South San Francisco, including managing cash flow, debt, and retirement income strategies. His independent practice uses a Core + Satellite investment approach and serves high-net-worth individuals, offering personalized planning with a fee structure of 1.50% AUM and $300 hourly for financial planning.
Experience: 23 years
Avg account: $1,746,390
-
Darren G
CFP®, Series 63, Series 65
South San Francisco, CA
Mercer Global Advisors Inc.
Darren Gee's CFP® certification and decade of experience in South San Francisco equip him to address complex financial decisions involving local tax considerations like Proposition 13. His firm, Mercer Global Advisors, serves high-net-worth clients with a Modern Portfolio Theory approach, offering flat-fee options and expertise in private investments and retirement plans, distinguishing him from advisors with narrower focuses or different fee structures.
Experience: 10 years
Avg account: $2,214,259
-
Stephanie C
CFP®, CFA®, Series 66
South San Francisco, CA
Wealth Enhancement Advisory Services, LLC
Stephanie Chang's CFP® certification and eight years of experience at Wealth Enhancement Advisory Services, LLC equip her to address complex financial decisions in South San Francisco, including tax considerations unique to California. Her expertise in active portfolio management, retirement plans for business owners, and flat-fee structures distinguishes her from others, while her firm's large size supports diverse client needs and a strategic investment approach blending passive and active management.
Experience: 9 years
Avg account: $1,378,035
-
Paulina W
CFP®, Series 66
San Bruno, CA
Charles Schwab
Paulina Wong's 14 years of experience and CFP® certification equip her to address complex financial needs in South San Francisco, including multi-state taxation and real estate investing. Affiliated with a large firm, she offers a 0.80% annual AUM fee and brings expertise from top financial institutions, providing a broad range of advisory programs and personalized planning tools.
Experience: 14 years
-
Kelly C
CFP®, Series 63, Series 66
South San Francisco, CA
Edward Jones
Kelly Cunningham's 24 years of experience and CFP® certification equip her to address complex financial decisions in South San Francisco, including local tax considerations like Proposition 13. Affiliated with Edward Jones, a large full-service firm, she offers diverse investment solutions and supports business owners and executives, differentiating her through expertise in executive compensation and business succession planning.
Experience: 24 years
Avg account: $246,728
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in South San Francisco, CA
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)