Large-firm, college savings (529s, UTMA, etc.) financial advisors in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're planning for college expenses, you want to make sure your savings vehicles fit your goals and timeline. Without focused guidance, you might overlook how different accounts impact financial aid or tax benefits.
- Account type nuances. Understand how 529 plans differ from UTMA accounts in terms of ownership, control, and tax treatment.
- Tax implications. Large firms often have resources to navigate state-specific tax rules, which can affect your savings strategy.
- Financial aid impact. Ask how your chosen savings plan might influence eligibility for need-based aid.
- Investment options. Confirm how the advisor selects investment portfolios within college savings accounts to align with your risk tolerance and timeline.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Robert C
Series 63, Series 65, Series 66
San Francisco, CA
Edward Jones
Robert Cooper's 32 years of experience and Series 63, 65, and 66 credentials equip him to guide college savings strategies, including 529 and UTMA accounts, within Edward Jones's large-firm resources. His background with major firms and focus on diverse specialties like retirement income and business ownership considerations provide a broad perspective compared to other advisors in South San Francisco.
Experience: 32 years
Avg account: $246,728
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Deepak G
Series 66
San Mateo, CA
Merrill
Deepak Ganju's expertise in college savings and wealth management at Merrill Lynch, a large firm, equips him to navigate complex tax implications and investment options for 529 and UTMA accounts in the South San Francisco area. With 23 years of experience, a Series 66 designation, and a focus on mid-career professionals and HENRY clients, he offers a risk-averse, tax-efficient approach with a 1.10% AUM fee, distinguishing him from other advisors.
Experience: 23 years
Avg account: $860,085
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William R
Series 66
South San Francisco, CA
LPL Financial
William Rossitto Jr. specializes in college savings plans like 529s and UTMA accounts, supported by 24 years of experience and a Series 66 designation at LPL Financial, a large firm with extensive resources. His flat-fee structure and background with Wells Fargo Advisors offer a seasoned approach, distinguishing him from others by combining personalized service with institutional support in South San Francisco.
Experience: 24 years
Avg account: $399,489
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Kevin C
Series 63, Series 65
San Francisco, CA
Empower Advisory Group
Kevin Clerkin specializes in college savings strategies including 529 plans and UTMA accounts, supported by nine years of experience and credentials like Series 63 and 65 licenses. Working at Empower Advisory Group, a large firm with a flat-fee structure, he offers integrated financial planning and investment management, which may provide comprehensive support compared to advisors with narrower focuses or different fee models.
Experience: 10 years
Avg account: $565,063
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Paulina W
CFP®, Series 66
San Bruno, CA
Charles Schwab
Paulina Wong specializes in college savings plans including 529s and UTMA accounts, leveraging 14 years of experience and CFP® certification to navigate complex tax and financial aid considerations. Based in San Bruno, she works with a large firm offering diverse investment options and charges an annual AUM fee of 0.80%, distinguishing her with a strong background in private investments and multi-state taxation.
Experience: 14 years
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