Large-firm, general estate planning guidance financial advisors in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're organizing your assets and final wishes, you need guidance that covers all the basics of estate planning, like wills, trusts, and powers of attorney. Without clear, comprehensive advice, you might overlook key documents or tax implications that affect your heirs.
- Firm resources. Large firms often have teams of specialists, so ask how your advisor leverages this to address complex estate issues.
- Tax impact awareness. California's high income taxes and Proposition 13 property tax limits can affect estate plans; confirm your advisor understands these nuances.
- Document coordination. Estate plans involve multiple legal documents; check how your advisor ensures they work together smoothly.
- Ongoing review. Life changes can affect your estate plan; ask how frequently your advisor recommends updates to keep it current.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Brian M
Series 66
Burlingame, CA
Morgan Stanley
Brian Morgan offers general estate planning guidance through Morgan Stanley, a large firm with extensive resources and $2.74 trillion in client assets, which supports comprehensive document coordination and tax impact awareness. With 11 years of experience and a Series 66 designation, he combines firm-approved financial planning tools and a structured discovery process, distinguishing him from advisors with less institutional support or fewer years in the industry.
Experience: 11 years
Avg account: $670,481
-
Andrew E
Series 66
San Francisco, CA
Fidelity
Andrew Esposto offers general estate planning guidance through Fidelity, a large firm known for its extensive resources and expertise in wealth management and multi-generational wealth transfer. With 16 years of experience and a Series 66 designation, he specializes in coordinating estate documents and charitable giving strategies, providing tailored plans for high-net-worth families in the San Francisco area.
Experience: 16 years
Avg account: $234,793
-
Peter B
CFP®, ChFC®, Series 63
San Francisco, CA
Mass Mutual Investors Services
Peter Banne offers extensive expertise in general estate planning guidance, supported by 44 years of experience and CFP® and ChFC® credentials, operating within the large firm Mass Mutual Investors Services in San Francisco. His background as an attorney and founder/business owner complements the firm's comprehensive services, including asset management and educational seminars, providing a broad resource base compared to other advisors in the area.
Experience: 44 years
Avg account: $249,379
-
Kelly C
CFP®, Series 63, Series 66
South San Francisco, CA
Edward Jones
Kelly Cunningham offers expertise in general estate planning guidance within a large firm setting, leveraging Edward Jones' extensive resources and broad investment solutions. With 24 years of experience and CFP® certification, she also specializes in business succession and startup equity planning, serving founders and executives in South San Francisco, which distinguishes her from advisors with narrower focuses or smaller firm affiliations.
Experience: 24 years
Avg account: $246,728
-
Kevin C
Series 66
San Mateo, CA
Merrill
Kevin Carlson offers general estate planning guidance within a large firm setting, leveraging Merrill's extensive resources to address complex estate issues for clients in South San Francisco. With 20 years of experience, he specializes in liquidity event planning and wealth management for executives and business owners, charging a 1.10% AUM fee for managed strategies under $2 million, which may suit clients seeking comprehensive, tailored financial strategies.
Experience: 21 years
Avg account: $860,085
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in South San Francisco, CA
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)