CFP®-certified, passive / index investing financial advisors in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to grow your investments steadily without frequent trading, a passive or index investing advisor can help you stick to that plan. The biggest mistake is chasing hot stocks or market timing, which can erode returns and increase risk.
- Index fund selection. Ask how they choose funds to match your goals and keep costs low, rather than picking individual stocks.
- Tax efficiency. Confirm they consider how to minimize taxes on dividends and capital gains within your accounts.
- Portfolio rebalancing. Find out how often they adjust your holdings to maintain your target asset mix without unnecessary trades.
- Long-term discipline. See how they help you stay the course during market ups and downs, avoiding emotional decisions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Julianne G
CFP®, Series 63, Series 66
San Francisco, CA
Schwab Wealth Advisory
Julianne Gong is a CFP® professional specializing in passive and index investing, supported by a decade of industry experience and a focus on tax-loss harvesting. Operating within Schwab Wealth Advisory, she leverages Schwab's asset-allocation models and proprietary research tools, offering integrated financial planning and trade execution. Her affiliation with a large firm provides access to extensive resources, distinguishing her from advisors in smaller practices.
Experience: 10 years
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Ekaterina A
CFP®, CFA®
Foster City, CA
Neumann Capital Management
Ekaterina Atanassov specializes in passive and index investing, supported by her CFP® and CFA® credentials and a strategic asset allocation approach with disciplined rebalancing. Serving high-net-worth clients through Neumann Capital Management, she offers a 0.90% AUM fee and integrates in-house research and Monte Carlo simulations, distinguishing her from others by combining rigorous financial planning with a focus on tax efficiency and long-term discipline.
Experience: 3 years
Avg account: $3,295,227
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David M
CFP®
Burlingame, CA
Burlingame Wealth Management, LLC
David Magnuson, a CFP® professional based near South San Francisco, specializes in passive and index investing with eight years of experience. His firm emphasizes evidence-based, long-term strategies with broad diversification and systematic factor exposures, catering mainly to high-net-worth clients with a 1.00% annual AUM fee. Unlike some advisors, he combines financial advising with legal expertise, offering additional estate planning guidance and tax-loss harvesting strategies.
Experience: 8 years
Avg account: $3,497,194
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Hareesh S
CFP®, CFA®, Series 63
San Francisco, CA
RBC Rochdale, LLC
Hareesh Sivashanker, a CFP® and CFA® with 10 years of experience, offers expertise in passive and index investing from his role at RBC Rochdale, a large firm serving high-net-worth clients. His background includes work at Vanguard and Fisher Investments, and he employs a multi-strategy investment process combining quantitative and fundamental analysis, differentiating him from advisors focused solely on passive strategies.
Experience: 10 years
Avg account: $3,095,249
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Dianne W
CFP®, Series 66
Woodland Hills, CA
Lincoln Investment
Dianne Woon's 22 years of experience and CFP® certification equip her to support passive and index investing strategies, emphasizing tax-loss harvesting and ESG considerations. Operating from Alameda, CA, she works with Lincoln Investment, a large firm managing $18.9 billion, offering diverse services and a competitive 0.15% AUM fee or $200 minimum, distinguishing her from advisors with smaller firm affiliations or different fee structures.
Experience: 23 years
Avg account: $157,266
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