Top financial advisors working with gen x clients in St. Paul, MN

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

You might be navigating financial decisions like saving for your children's education, managing mortgage payments, or planning for retirement while balancing career growth. Without an advisor familiar with Gen X's unique challenges, you risk missing opportunities to optimize your financial plan amid these competing priorities.

  • Income and tax planning. Look for advisors who understand how to manage income streams and tax strategies tailored to Gen X's peak earning years.
  • Education funding strategies. Confirm how they approach saving for college costs alongside retirement goals without compromising either.
  • Debt management insight. Ask how they help balance mortgage, credit, and other debts in the context of long-term wealth building.
  • Retirement readiness. Ensure they consider your timeline and expected lifestyle to create a realistic and adaptable retirement plan.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Amy S

Series 66

Saint Paul, MN

Merrill

Amy Sorrels is a Wealth Management Advisor with Merrill Lynch Wealth Management. She has been in the financial services industry since 2000 and joined Merrill in 2011. Amy holds the CERTIFIED FINANCIAL PLANNER® designation, as well as Chartered Retirement Plans Specialist™, Certified Plan Fiduciary Advisor®, Certified Private Wealth Advisor, Personal Investment Advisor, and Retirement Accredited Financial Advisor credentials. These qualifications enable her to serve as a consultant to business owners and their employees on various retirement and defined benefit plans including 401(k), 403(b), SIMPLE, and SEP plans. Amy earned a Bachelor of Arts degree in Accounting from the University of St. Thomas in 2003. Outside of her professional work, she has contributed to community organizations such as GIVING WoMN, a group supporting women's leadership in philanthropy, and has participated as an educator in the Junior Achievement program focusing on financial literacy. She is also involved in youth sports coaching through the YMCA of the North. Amy lives in Afton with her husband, Jeff, and their daughters, Jane and Vivian. Her personal interests include playing competitive tennis, golfing, cooking, baking, and spending time with her family.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business sale tax planning General estate planning guidance Charitable giving & philanthropy Founder/Business Owner Executive Women Professionals Women's Finance Young Families
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Harrison G

Series 66

St Paul, MN

Robert Baird & Co.

Harrison Grandgenett is a Series 66-licensed financial advisor at Robert W. Baird & Co. with two years of industry experience. Prior to joining Baird in 2022, he worked briefly at Wells Fargo and spent four years at the University of St Thomas. He serves as a board member and on the investment/finance committee for St John the Baptist Catholic Church. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which advises a range of clients including individuals, families, pensions, and charitable organizations. The group offers customized financial planning and portfolio management services, utilizing a combination of in-house and third-party managers across traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Erick R

Series 63

St Paul, MN

OSAIC

Erick Reim is a financial advisor at OSAIC with 27 years of industry experience. He has held senior roles at Woodbury Financial and Alliance Bank, where he serves as SVP of Finance and sits on the bank’s board of directors. He is also a trustee of a family trust and is involved in multiple family LLCs. OSAIC serves a wide range of clients, including individual and institutional investors, offering integrated brokerage and advisory services through a large network of affiliated advisors and diverse advisory platforms. The firm employs asset-allocation tools, risk-tolerance assessments, and automated rebalancing to manage portfolios across various asset classes.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Lori H

Series 66

Saint Paul, MN

Wells Fargo Advisors

Lori Hoefener is a financial advisor with Wells Fargo Clearing in Saint Paul, MN, holding a Series 66 designation and 19 years of industry experience. She has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors LLC from 2011 to 2016. Outside of her advisory role, she acts as a power of attorney for her mother. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Darin B

Series 66

Saint Paul, MN

Wells Fargo Advisors

Darin Brommer is a financial advisor with Wells Fargo Advisors and holds a Series 66 designation. He has 14 years of industry experience, including roles at Wells Fargo Clearing and Wells Fargo Advisors, LLC. Outside of his advisory work, he co-owns a catering and fine woodworking business with his spouse. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser serving individuals, trusts, and institutional clients. The firm provides a broad range of financial planning services and investment solutions, using proprietary research and tools to develop tailored recommendations.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner

Michelle V

CFP®

Fort Worth, TX

Waymaker Financial Planning

Michelle Vargas, Certified Financial Planner™ is the President of Waymaker Financial Planning, a Fee-Only firm that provides transparent and accessible financial guidance. She enjoys helping clients navigate and plan all aspects of their financial life so that they will worry less about their future and free up more time to spend doing what they love. After earning a degree in Finance from the University of Southwestern Louisiana in 1990, she moved to Florida and started her career with Harcourt Brace Publishing. Her journey into personal finance began when she signed up for her 401K and wanted to learn about additional options to plan for retirement. This eventually led to working as a financial advisor and completing the extensive education requirements for becoming a CFP® in 1998. She believes her experience as a young professional searching for unbiased advice enables her to better serve Gen XY professionals because she remembers what it was like being in their shoes. As a former homeschool parent and the wife of a federal employee, she is passionate about helping women, homeschool families, and federal workers plan wisely for a comfortable financial future. In her spare time, she enjoys hiking in Colorado, barbecuing with family, and working in her garden.

General retirement planning Tax strategies for small businesses Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Government Employee Christian Faith Based Gen X (Born 1965-1980) Women Professionals

Marc L

CFP®

Waterford, CT

In the Money Retirement Planning Limited Liability Company

Many blue-collar business owners spend years building successful companies but struggle with inconsistent cash flow, high taxes, and uncertainty about how to turn their business into a secure retirement. Unlike most financial firms that focus primarily on investments, I take a planning-first approach that connects your business strategy with your personal financial goals. As a CFP® professional and fee-only fiduciary advisor with 10+ years of experience, I help business owners integrate cash flow planning, tax strategies, risk management, retirement planning, and investments into one coordinated plan. Having experienced the challenges of business ownership firsthand and growing up in a family business, I understand that your business is often your largest asset. My goal is to provide the guidance and strategy business owners need to protect what they've built and create financial freedom beyond their business.

Business ownership considerations Business Financial Management Business exit / sale strategy Gen X (Born 1965-1980)

Maggie B

CFP®, CPA, RICP®

Naperville, IL

NexJenn Financial Services

I believe that everyone should have access to a professional advisor who understands their needs and can help them achieve the lifestyle they desire. As a financial advisor, I am dedicated to learning about your personal goals and using them to build a retirement plan tailored to your unique situation. NexJenn Financial Services was founded in response to the demand for financial planning from my tax clients. Often squeezed between spending for their kids’ education, caring for an elderly relative and saving for their own retirement, many were anxious about their financial future. I have enjoyed helping my clients find a balance and focus on building a strong financial future. I am a CPA® and CERTIFIED FINANCIAL PLANNER Professional®, as well as a Retirement Income Certified Professional®. Additionally, I am a member of the National Association of Personal Financial Advisors and the XY Planning Network. In my spare time, my husband and I volunteer at a homeless shelter. I also love to bike and travel and am an aspiring photographer. I have been married for 30 years and together with my awesome husband, we’ve raised three awesome kids.

General retirement planning Elder care planning Sandwich Generation Gen X (Born 1965-1980)

Sam W

CFP®

Indianapolis, IN

WealthGuides LLC

I'm a fiduciary & CERTIFIED FINANCIAL PLANNER living in Indianapolis, Indiana but serving clients nationwide. For years I've helped individuals and families plan for retirement and other imporant financial decisions. In college, I studied economics with a concentration in finance. After college, I worked for large wealth management firm in Indiana and then a boutique financial advising office specializing in retirement planning. That firm was later acquired and after a few years working for the acquiring firm I left to start WealthGuides. As an advisor I've worked with clients age 22 to 92. While I've worked with a wide range of people, I've always found my passion was with working with people to create a plan for retirement. As an advisor I provide guidance to my clients on taxes, their investment portfolios, estate planning, & charitable giving amongst others areas. I show people where they can save on taxes and I give clarity and strategies for how my clients can maximize the potential for what they can spend on themselves and give to others. On the personal side I'm a runner, a reader, a cat dad, and a traveler. I also enjoy sipping on a nice glass of wine or whiskey.

General retirement planning General tax planning Inherited wealth Gen X (Born 1965-1980)

Sri K

CFP®

Fremont, CA

Encover Personal Finance

I am a seasoned technology professional and an entrepreneur based in Silicon Valley. I have experience starting and running a software company that was venture-funded and subsequently acquired by a public company. During my high-tech career, I got intrigued by money matters such as savings, investments, insurance, taxes in order to achieve my family's financial goals. Out of curiosity, I spent time reading and researching various aspects of personal finance. I realized that there are a growing number of financial options available with increasing complexity in these choices. My passion towards financial planning ultimately resulted in pursuing formal education in financial planning, subsequently completing the CFP Board requirements to be a CERTIFIED FINANCIAL PLANNER® Professional. I launched Encover Personal Finance in 2018, primarily to help technology professionals achieve their financial life goals based on my own experience. I believe in serving clients honestly and transparently in a conflict-free manner. https://www.encoverpersonalfinance.com/about

Cash flow / budgeting College savings (529s, UTMA, etc.) Self-Employed Technology Professional Mid-Career Professionals Gen X (Born 1965-1980)

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