Large-firm, active portfolio management financial advisors in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to actively adjust your investments to respond to market changes, you need an advisor who understands the nuances of active portfolio management. Without this expertise, you might face unnecessary risks or miss opportunities by sticking to a passive approach.
Large-firm advisors often have access to extensive research and resources, which can support more informed decision-making on your behalf.
- Market responsiveness. Ask how they decide when to buy or sell assets based on market trends, not just sticking to a fixed plan.
- Risk management approach. Confirm how they balance potential gains with the possibility of losses in an actively managed portfolio.
- Fee structure clarity. Understand how their fees relate to the level of active management you receive, especially within a large firm.
- Experience with public pensions. If you’re a government worker, check how they integrate your pension benefits into your overall investment strategy.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Kelsey B
Series 63, Series 65
Madison, WI
Sanctuary Advisors, LLC
Kelsey Berndt specializes in active portfolio management within a large firm setting, leveraging 17 years of experience and a background at Morgan Stanley and Northwestern Mutual. Based in Madison, WI, she offers flat-fee and AUM-based pricing, serving a diverse clientele including individuals and retirement plans, which may provide broader strategic insights compared to advisors focused solely on individual investors.
Experience: 17 years
Avg account: $1,618,113
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Jacob U
Series 66
Onalaska, WI
Commonwealth Financial Network
Jacob Udermann specializes in active portfolio management within a large firm, offering both flat-fee and AUM-based pricing, which suits clients seeking flexible fee structures. His firm, Commonwealth Financial Network, supports nearly 3,000 advisors with extensive resources including discretionary portfolio construction and proprietary model portfolios, enhancing market responsiveness. With expertise in tax-loss harvesting and retirement income strategy, he also serves founders, executives, and retirees in Wisconsin, providing a broad range of wealth management services.
Experience: 1 year
Avg account: $568,323
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Kyle K
Series 66
Brookfield, WI
Fidelity
Kyle Kraninger specializes in active portfolio management at Fidelity, a large firm known for extensive research resources that support dynamic investment decisions. With three years of industry experience and a Series 66 designation, he focuses on personalized wealth management and building long-term client relationships, distinguishing him from others by combining active management expertise with a client-centered approach in Wisconsin.
Experience: 3 years
Avg account: $234,793
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Alyssa P
Series 66
Waukesha, WI
Merrill
Alyssa Pochert specializes in active portfolio management at Merrill, a large firm in Waukesha, WI, offering a 1.10% AUM fee for managed strategies under $2 million. With 11 years of experience and a Series 66 designation, she serves mid-career professionals and high earners, integrating tax-loss harvesting and personalized investment solutions. Merrill's access to extensive research and Bank of America affiliates supports informed, tax-efficient portfolio adjustments.
Experience: 11 years
Avg account: $860,085
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Nicholas F
Series 65
Madison, WI
Wealth Enhancement Advisory Services, LLC
Nicholas Fink specializes in active portfolio management within a large firm setting in Wisconsin, offering expertise in factor investing and retirement plans for business owners. His firm combines passive and active investment strategies supported by an internal Investment Committee, providing a balanced approach to market responsiveness. With a flat-fee structure ranging from $250 to $50,000 and experience serving diverse clients including trusts and retirement plans, he offers flexible options compared to other advisors in the region.
Experience: 1 year
Avg account: $1,378,035
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