Top advisors focused on women business owners in Wisconsin

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you run a business as a woman entrepreneur, you face unique challenges like balancing growth with personal financial goals. The biggest mistake is working with an advisor who doesn't understand how your business and personal finances intertwine.

  • Business cash flow insight. Look for advisors who ask about your business revenue cycles and expenses, not just your personal income.
  • Exit and succession planning. Confirm they help you plan for selling or passing on your business, tailored to your goals and timeline.
  • Risk management for owners. Ask how they address insurance and liability risks specific to women-led businesses.
  • Work-life balance focus. See if they consider your personal priorities alongside business growth when advising on financial decisions.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Kayla W

Series 63, Series 65

Madison, WI

Primerica Advisors

Kayla Wheeler is a financial advisor with Primerica Advisors in Madison, WI, holding Series 63 and Series 65 credentials and one year of industry experience. She has worked at Primerica Advisors since 2024 and has prior experience with Spectrum Brands and Lakeside Foods. Outside of advisory work, she is involved in sales of loan products and home-related services through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and limited discretionary separately managed account options. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, operating primarily on a tiered wrap-fee basis.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Thomas P

Series 65

Brookfield, WI

Annex Wealth Management, LLC

Thomas Phillipsen is a Series 65 licensed advisor at Annex Wealth Management, LLC with experience beginning in 2024. His prior work includes roles at Associated Bank and JJ Keller & Associates, as well as experience at Ripon College. Annex Wealth Management is an SEC-registered advisory firm managing approximately $8.05 billion for about 9,800 clients, including high-net-worth individuals, pension plans, charitable organizations, and corporate entities. The firm utilizes a team-oriented investment process based on a core-and-tactical framework and offers comprehensive wealth management, discretionary portfolio management, retirement consulting, and online goals-based services.

Wealth management Options & derivatives strategies Tax-loss harvesting Retirement income strategy Founder/Business Owner Retired Executive HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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Erkki P

Series 63, Series 65

Ann Arbor, MI

Concorde Asset Management, LLC

Erkki Peippo is a financial advisor at Concorde Asset Management, LLC with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Sagepoint Financial Inc. and through his own CPA firm. Outside of advisory work, he is involved in farming through Peippo Farms and operates as an insurance agent. Concorde Asset Management provides discretionary and non-discretionary investment management, financial planning, and access to third-party asset management programs for a diverse client base including individuals, corporate and charitable clients, and retirement plans. The firm uses a model-based portfolio construction approach with in-house and external strategists, offering alternative investments and ERISA plan services.

Retirement income strategy Wealth management Active portfolio management Tax-loss harvesting Business ownership considerations Founder/Business Owner Executive Retired
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Kristine I

Series 63, Series 65

Chicago, IL

Morgan Stanley

Kristine Iverson is a financial advisor at Morgan Stanley with 31 years of industry experience. She holds Series 63 and Series 65 licenses and has been associated with Morgan Stanley and its affiliates since 2007, including roles at Morgan Stanley Private Bank and Morgan Stanley Smith Barney. Morgan Stanley Wealth Management provides a range of advisory programs to individual and institutional clients, offering tailored financial planning supported by firm-approved tools and strategies. The firm manages approximately $2.74 trillion in client assets and delivers services that include estate planning and structured investment approaches.

General estate planning guidance
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Roland S

Series 63, Series 65

Olympia Fields, IL

Valic Financial Advisors

Roland Szilard is a financial advisor with Valic Financial Advisors, holding Series 63 and Series 65 designations and bringing 28 years of industry experience. He has been with Valic Financial Advisors since 2006 and also works with Agia. Outside of his advisory work, Szilard serves as a board member involved in organizing youth soccer activities and acts as a youth soccer referee. Valic Financial Advisors primarily serves U.S.-domiciled individual investors, including high-net-worth and ultra-high-net-worth clients, as well as corporate and retirement-plan participants. The firm offers discretionary managed-account programs, financial planning, and brokerage services, utilizing Envestnet UMA models and operating at a large scale with over 1,200 advisors.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy

Alberto B

Series 66

Miami, FL

Merrill

Alberto Boulton is an International Wealth Advisor at Merrill Lynch Wealth Management. He began his career in financial services after moving to Miami and joining Merrill in 2016. Alberto initially served as a Registered Client Associate and later transitioned to a client-facing role as a Financial Advisor. His responsibilities include securities trading, accounts rebalancing, reconciling trades and settlements, evaluating investment opportunities and strategies for clients, and performing client reviews. Alberto holds a Bachelor's Degree in Finance and International Business from Florida International University and a Master's Degree in Finance from the University of Miami. He also earned the Certified Private Wealth Advisor (CPWA) designation granted by the Investments & Wealth Institute in conjunction with Yale University. His expertise spans family wealth management strategies, legacy planning, liquidity management, managing new wealth, portfolio management services, small business strategies, special needs planning strategies, as well as women and wealth. Born in Caracas, Venezuela, Alberto lived most of his life there before moving to the Dominican Republic and later to Miami. His multicultural background aids him in understanding client needs and navigating financial markets. Outside his professional life, Alberto enjoys spending time with his family, as well as engaging in activities such as baseball, boating, camping, golfing, hiking, horseback riding, skiing, tennis, and traveling.

Wealth management Business sale tax planning Planning for children with special needs Multi-generational wealth transfer Founder/Business Owner Women Professionals Mid-Career Professionals
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Kelly L

CFP®, Series 65

Fort Lee, NJ

Palisade Capital Management, LP

Kelly Lynch Moloney is a CFP® and holds a Series 65 license with four years of industry experience. She is currently with Palisade Capital Management, LP and previously worked at Orange Investment Advisors, Inc. and Hudson Valley Investment Advisors, Inc. Palisade Capital Management, LP is an SEC-registered adviser managing approximately $4.2 billion for a variety of individual and institutional clients. The firm employs a research-intensive, bottom-up investment process across equity and convertible strategies and offers discretionary portfolio management, customized account restrictions, and tailored fee arrangements.

Women Business Owners

Tracy B

CFP®

Lake Oswego, OR

TBG Investing

Women often take career breaks for caregiving, have lower lifetime earnings, and live longer, all of which can affect long-term financial stability. We get it. You’re not thinking about just getting by in retirement - you want to thrive. You want more freedom and peace of mind and want to truly enjoy life both now and in the future. I've taken a unique path in traveling the world for 6-months, have traveled to over 30 countries and went from banking in Chicago for 15 years to doing financial planning at wineries in Napa Valley. I'm here to support you wherever your life and unique journey - take you! Whether you're planning/preparing for retirement, want to travel more, retire early, start your own business, are managing a career change, or balancing caregiving responsibilities - I use my passion and 25+ years of finance experience working with trust clients, 401(k) investments and financial planning to build a customized financial plan and investment portfolio that’s based on your unique situation, goals and aspirations. We believe everyone deserves access to financial advice and help a range of clients. Please don't be shy in reaching out and setting up a complimentary consultation. We promise to talk about money in an easy-to-understand and 100% judgement-free zone. It’s possible - we can make talking about money fun! I love working with clients virtually across the nation and am active on LinkedIn - you can also check me out and get to know me more there! Education: University of Illinois at Urbana Champaign - Bachelor of Science, Finance Northwestern University Kellogg School of Management - MBA, Finance & Strategy

Business sale tax planning Tax strategies for small businesses Retirement income strategy Cash flow / budgeting Founder/Business Owner Women Professionals Women Business Owners Gen X (Born 1965-1980)

Willa L

Series 63, Series 65

Hamilton, MT

Edward Jones

Willa Lande is a financial advisor at Edward Jones in Hamilton, MT, holding Series 63 and Series 65 licenses with 33 years of industry experience. She has been with Edward Jones since 2009. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets through a nationwide network of more than 23,700 advisors.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Retirement income strategy Retirement withdrawal strategies Founder/Business Owner Women Professionals Women Business Owners
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Melissa G

Series 63, Series 65

Atlanta, GA

Investher Fiduciary Solutions, LLC

Melissa George is a financial advisor with InvestHER Fiduciary Solutions, LLC in Atlanta, GA, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. She has led Melissa L. George & Associates since 2006. Her outside activities include serving as Board Chair of the House Proud Non-Profit and as a board member of Girls Inc. Atlanta. InvestHER Fiduciary Solutions primarily serves employer-sponsored retirement plans and institutional assets, offering fiduciary advisor services, participant education, and financial planning for business owners and retirees. The firm combines fiduciary oversight with investment management through a partnership with StreamSong Advisors, providing a range of billing options and participant-focused education.

Retirement income strategy Business succession planning College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner Retired Women Business Owners
View complete list of advisors specializing in women business owners in Wisconsin
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