1st Financial LLC

1st Financial, LLC provides discretionary portfolio management for individuals (including many high-net-worth clients), as well as businesses, charities and small pension clients. Its advisory services include managing accounts in common securities such as stocks and bonds, mutual funds and ETFs, government securities, options and CDs, with services tailored through client consultations.

The firm combines technical analysis — including moving-average analysis of major indices — with fundamental company analysis, and uses industry publications and online research tools (Morningstar, S&P, Wall Street Journal and similar) to inform investment decisions. It describes a relatively conservative approach with limited trading, weekly portfolio reviews, and ongoing monitoring and adjustments consistent with each client’s stated goals and risk tolerance.

Distinctive aspects disclosed in the brochure include that the firm’s principal is a licensed insurance agent who sells insurance products for commissions and devotes a substantial portion of his workweek to that activity, while the advisory business does not accept securities commissions. The firm also does not accept authority to vote client securities (clients receive proxies directly) and notes that client reporting may encompass assets held with other money managers, while stating it does not receive referral compensation for recommending other registered investment advisers.