401K Assist, LLC

401K Assist, LLC serves a small client base that includes high‑net‑worth individuals, retirement plans, corporations, charities and other business entities, offering financial planning, portfolio management and retirement plan consulting. The firm generally requires a $100,000 account minimum (waivable) and provides written financial plans and ongoing monitoring and reporting for client accounts held with custodians or third‑party advisers.

The firm’s investment approach centers on individualized asset allocation using mutual funds and periodic rebalancing, with client goals documented through a multi‑facet financial survey and client investment profiles. Rather than exercising discretionary trading authority, the firm recommends and monitors third‑party investment advisers and custodians, conducts periodic reviews with clients, and discloses that it may receive and share a portion of third‑party adviser management fees (up to 50%).

Distinctive features include the advisor’s role as an independent insurance agent who may receive commissions for insurance product sales and the firm’s explicit disclosure of these commissions as a potential conflict of interest. The firm also provides retirement plan consulting that includes ERISA non‑discretionary (Section 3(21)) services such as preparing investment policy statements and monitoring, but does not act as an ERISA Section 3(38) discretionary fiduciary, and operates as a solo practitioner with a very small client roster and reliance on third‑party managers.