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401k Generation

Updated today

Client AUM

$119,745,923

Clients

68

Advisors

6

across 2 offices

About

401k Generation provides retirement plan consulting to plan sponsors and fiduciaries as well as individual investment advisory and managed account services. The firm advises a range of clients including individuals, trusts, and business-sponsored retirement plans and delivers both discretionary and non‑discretionary portfolio management.

Investment decisions are governed by an internal Investment Policy Committee and model portfolios (Growth, Moderate, Income) that rely on quantitative grading—using performance returns, financial ratios, quartile rankings and ratings—to select mutual funds and ETFs. The firm may recommend third‑party money managers, conducts ongoing due diligence, and distributes market commentary and model updates to clients.

Compared with many peers, 401k Generation discloses and advertises both historical performance results and hypothetical performance scenarios in its materials, and it operates a substantial retirement-plan practice—providing ERISA 3(16), 3(21) and 3(38) services to roughly 9,815 plans holding over $811 million in plan assets. It also handles a broad set of operational plan services (participant notifications, distribution processing, QDRO handling) alongside its individual advisory business.

Client services

Portfolio management Pension consulting Selection of other advisers Erisa 3 (16) services

Expertise

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Flat fees for retirement and pension consulting services are negotiable and agreed upon with client, specific amounts not stated.

Percentage

$0 - $999,999.99: 70 bps (0.70%) $1,000,000.00 - $2,999,999.99: 50 bps (0.50%) $3,000,000.00+: 15 bps (0.15%)

Main office

See office

237 S Westmonte Drive, Suite 300

Altamonte Springs FL 32714

Advisors at this office

5

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · Wisconsin · Wyoming

Also doing business as

401 K Generation · Rojas Financial Services · Rw Direct · Winter Park Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kelli R

Series 65

Altamonte Springs, FL

401k Generation

Kelli Rojas is a Series 65-licensed financial advisor with 16 years of industry experience. She has been with 401k Generation since 2009, contributing to the firm's retirement plan consulting and individual advisory services. 401k Generation provides retirement plan consulting to plan sponsors and fiduciaries, as well as individual investment advisory and managed account services. The firm serves individuals, trusts, and business-sponsored retirement plans, relying on an internal Investment Policy Committee and quantitative grading to select investment options.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Gyasi M

Series 65

Altamonte Springs, FL

401k Generation

Gyasi Marshall is a Series 65-licensed advisor with 11 years of industry experience. He has worked at 401k Generation since 2016 and previously held roles at Primerica Advisors and Primerica Financial Services. He also spent six years at the University of Central Florida. 401k Generation provides retirement plan consulting to plan sponsors and fiduciaries, along with individual investment advisory and managed account services. The firm serves individuals, trusts, and business-sponsored retirement plans, using model portfolios and an internal Investment Policy Committee to guide investment decisions.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Marlene N

Series 63, Series 66

Altamonte Springs, FL

401k Generation

Marlene Nitsch is a financial advisor at 401k Generation in Altamonte Springs, FL, holding Series 63 and Series 66 licenses with 19 years of industry experience. She has worked at 401k Generation since 2018 and previously held roles at Skyview Wealth Management, Asset Staffing, and Truist Investment Services. 401k Generation provides retirement plan consulting and individual investment advisory services to a diverse client base including individuals, trusts, and business-sponsored retirement plans. The firm employs a quantitative approach to selecting mutual funds and ETFs, offers both discretionary and non-discretionary portfolio management, and serves approximately 9,815 plans with over $811 million in assets.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Edward R

Series 65

Altamonte Springs, FL

401k Generation

Edward Rojas is a Series 65-licensed advisor with 12 years of industry experience. He has been with 401k Generation since 2012. 401k Generation provides retirement plan consulting and investment advisory services to plan sponsors and fiduciaries, offering fiduciary support under ERISA Sections 3(16), 3(21), and 3(38). The firm uses an in-house Investment Policy Committee to oversee model portfolios and manages assets on both discretionary and non-discretionary bases.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Dyllan M

Series 65

Altamonte Springs, FL

401k Generation

Dyllan Mastrodicasa is a financial advisor at 401k Generation with a Series 65 credential and four years of industry experience. He has held positions at 401k Generation since 2019 and has prior experience in educational and service roles at the University of Central Florida, Florida Gulf Coast University, Grey Oaks Country Club, and Gulf Coast High School. 401k Generation provides retirement plan consulting and individual advisory services to plan sponsors, fiduciaries, and a variety of clients, including individuals and trusts. The firm uses a quantitative approach for investment selection and manages a substantial retirement-plan practice with comprehensive operational services.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Eric S

Series 65

Boynton Beach, FL

401k Generation

Eric Stauffer is a financial advisor at 401k Generation with nine years of industry experience. He holds a Series 65 license and previously worked at Edward Jones for one year before joining 401k Generation in 2017. 401k Generation provides retirement plan consulting to plan sponsors and fiduciaries, as well as individual investment advisory and managed account services. The firm serves individuals, trusts, and business-sponsored retirement plans, using an internal Investment Policy Committee and quantitative grading to select mutual funds and ETFs.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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