401k Generation
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$119,745,923
Clients
68
Advisors
6
across 2 offices
About
401k Generation provides retirement plan consulting to plan sponsors and fiduciaries as well as individual investment advisory and managed account services. The firm advises a range of clients including individuals, trusts, and business-sponsored retirement plans and delivers both discretionary and non‑discretionary portfolio management.
Investment decisions are governed by an internal Investment Policy Committee and model portfolios (Growth, Moderate, Income) that rely on quantitative grading—using performance returns, financial ratios, quartile rankings and ratings—to select mutual funds and ETFs. The firm may recommend third‑party money managers, conducts ongoing due diligence, and distributes market commentary and model updates to clients.
Compared with many peers, 401k Generation discloses and advertises both historical performance results and hypothetical performance scenarios in its materials, and it operates a substantial retirement-plan practice—providing ERISA 3(16), 3(21) and 3(38) services to roughly 9,815 plans holding over $811 million in plan assets. It also handles a broad set of operational plan services (participant notifications, distribution processing, QDRO handling) alongside its individual advisory business.
Client services
Expertise
Occupation focus
Fee options
Flat fees for retirement and pension consulting services are negotiable and agreed upon with client, specific amounts not stated.
$0 - $999,999.99: 70 bps (0.70%) $1,000,000.00 - $2,999,999.99: 50 bps (0.50%) $3,000,000.00+: 15 bps (0.15%)
Main office
See office237 S Westmonte Drive, Suite 300
Altamonte Springs FL 32714
Advisors at this office
5
Offices (2)
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · Wisconsin · Wyoming
Also doing business as
401 K Generation · Rojas Financial Services · Rw Direct · Winter Park Wealth Management
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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