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402 Financial

Updated today

Client assets under management

$10,774,791

Clients

24

0% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

12

Very Low

Average account size

$448,950

About

402 Financial is a fee‑only registered investment adviser that serves individuals (including high‑net‑worth clients), charitable organizations, and corporations, providing discretionary and non‑discretionary investment management as well as both project‑based and ongoing financial planning. The firm advises on equities, fixed income, mutual funds, ETFs and cash equivalents, and may refer clients to third‑party professionals without receiving referral compensation.

The firm’s investment process emphasizes asset allocation informed by Modern Portfolio Theory and often uses passive, index‑based funds to implement target allocations, while monitoring for overlap and manager consistency. It tailors plans to client goals and risk tolerance, integrates retirement, tax, estate and business planning, and offers values‑based options — including a Biblically Responsible Investing focus — and allows client‑imposed investment restrictions.

Noteworthy aspects include its recent formation in 2024 as a small, co‑founder‑led practice managing roughly $10.8 million for about two dozen clients and its stated lack of a minimum account size. The firm operates under a fiduciary, fee‑only model (no commissions or performance fees), employs at least one CFP® and a Certified Christian Financial Counselor on staff, and recommends institutional custodians (Altruist and Schwab) while permitting client‑directed brokerage.

Client services

Financial planning Portfolio management

Expertise

Business ownership considerations Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy

Demographic focus

Religious/faith focused

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Fee options

Fixed

Project-Based Financial Planning fixed fees range from $1,000 to $5,000; initial financial planning fee from $1,000 to $2,000; ongoing planning fees $175 to $500 per month.

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.80% $10,000,000+: 0.70%

Project-based

$150 per hour for project-based financial planning.

Subscriptions

Ongoing Financial Planning fees paid monthly in advance, ranging from $175 to $500.

Other

Fee-only: Fees are negotiable; no commissions or other sales-related compensation; fixed fees for financial planning.

Main office location

402 Financial

Lincoln NE, United States

Number of offices

2

Most active in

Nebraska

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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